Alpina Watches Audience in Germany
Alpina Watches has an estimated audience of 151,981 people in Germany. 32.9% are female, 67.1% are male, average age 40.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Ozarks, Chrono24, HypoVereinsbank, The A-Team, Frédérique Constant.
The average Alpina Watches fan in Germany is 40.0 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Ozarks, Chrono24, HypoVereinsbank, with strongest over-indexing on Ozarks (64.96× the country average). Demographically, the Alpina Watches audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Watches
Demographics of Alpina Watches fans
| Metric | Value |
|---|---|
| Female | 32.9% |
| Male | 67.1% |
| Average age | 40.0 |
| Estimated audience size | 151,981 |
Audience persona
The typical Alpina Watches fan in Germany is more male, around 40.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Ozarks.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 76,247 | 1.71× |
| Nordrhein-Westfalen | 64,525 | 1.06× |
| Baden-Württemberg | 47,097 | 1.24× |
| Niedersachsen | 27,035 | 1× |
| Hessen | 25,917 | 1.22× |
| Rheinland-Pfalz | 14,608 | 1.05× |
| Sachsen | 11,834 | 0.87× |
| Berlin | 10,235 | 0.82× |
| Schleswig-Holstein | 9,274 | 0.93× |
| Thüringen | 7,056 | 1× |
| Brandenburg | 6,705 | 0.78× |
| Hamburg | 6,430 | 1.02× |
| Sachsen-Anhalt | 5,435 | 0.75× |
| Mecklenburg-Vorpommern | 3,853 | 0.73× |
| Saarland | 3,390 | 0.99× |
| Bremen | 1,986 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ozarks | 64.96× | Movies & TV |
| Chrono24 | 37.2× | Shopping |
| HypoVereinsbank | 36.86× | Business & Career |
| The A-Team | 59× | Movies & TV |
| Frédérique Constant | 46.97× | Fashion & Accessoires |
| Halloween costume | 32.14× | Kids & Family |
| Breaking news | 6.25× | Movies & TV |
| Chronograph | 27.08× | Fashion & Accessoires |
| Oris (company) | 31.58× | Fashion & Accessoires |
| Omega | 13.02× | Fashion & Accessoires |
| Tissot | 14.62× | Fashion & Accessoires |
| The Beach (film) | 20× | Movies & TV |
| Jennifer Love Hewitt | 16.13× | Movies & TV |
| Tagesschau | 3.18× | Movies & TV |
| Montblanc (company) | 10.84× | Fashion & Accessoires |
| Rembrandt | 20× | Arts & Culture |
| Maison Margiela | 11.87× | Fashion & Accessoires |
| Luxury yacht | 6.24× | Travel & Leisure |
| Zenith | 14.88× | Fashion & Accessoires |
| Once upon a time | 20× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 7.76 |
| Early Adopter Mentality | POWER | 1.69 |
| Design Affinity | PREMIUM | 1.67 |
| Quality Awareness | PREMIUM | 1.63 |
| Patriotism | CONSERVATISM | 1.6 |
| Indulgence | JOY | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 26.3% |
| United States | 16.8% |
| India | 9.1% |
See Alpina Watches audiences in other countries
More Watches audiences in Germany
Frequently asked questions
How many fans does Alpina Watches have in Germany?
Alpina Watches has an estimated audience of 151,981 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Alpina Watches fans?
32.9% of Alpina Watches fans are female, 67.1% are male, with an average age of 40.0 years.
Which brands do Alpina Watches fans like most?
Alpina Watches fans show strongest brand affinity for Ozarks (64.96×), Chrono24 (37.2×), and HypoVereinsbank (36.86×) over the country average.
Where do Alpina Watches fans live in Germany?
Alpina Watches fans in Germany are most concentrated in Bayern (reach 76,247), Nordrhein-Westfalen (reach 64,525), and Baden-Württemberg (reach 47,097). These three regions account for the largest share of the active audience.
What other brands do Alpina Watches fans also like?
Beyond Alpina Watches itself, the audience over-indexes on Chrono24 (37.2×), HypoVereinsbank (36.86×), The A-Team (59×), and Frédérique Constant (46.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alpina Watches. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.