Longines Audience in Germany
Longines has an estimated audience of 1,030,553 people in Germany. 31.6% are female, 68.4% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Omega, Tissot, Clock, Audemars Piguet, Patek Philippe.
The average Longines fan in Germany is 37.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Omega, Tissot, Clock, with strongest over-indexing on Omega (11.14× the country average). Demographically, the Longines audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Watches
Demographics of Longines fans
| Metric | Value |
|---|---|
| Female | 31.6% |
| Male | 68.4% |
| Average age | 37.9 |
| Estimated audience size | 1,030,553 |
Audience persona
The typical Longines fan in Germany is more male, around 37.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Omega.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 257,016 | 1.14× |
| Bayern | 230,999 | 1.39× |
| Baden-Württemberg | 168,176 | 1.2× |
| Hessen | 117,709 | 1.5× |
| Niedersachsen | 84,860 | 0.85× |
| Berlin | 54,821 | 1.19× |
| Rheinland-Pfalz | 48,118 | 0.93× |
| Schleswig-Holstein | 38,111 | 1.03× |
| Sachsen | 37,284 | 0.74× |
| Hamburg | 35,098 | 1.51× |
| Brandenburg | 23,669 | 0.74× |
| Sachsen-Anhalt | 15,995 | 0.6× |
| Thüringen | 14,837 | 0.56× |
| Saarland | 12,331 | 0.97× |
| Mecklenburg-Vorpommern | 10,520 | 0.53× |
| Bremen | 9,810 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Omega | 11.14× | Fashion & Accessoires |
| Tissot | 12.21× | Fashion & Accessoires |
| Clock | 5.88× | Fashion & Accessoires |
| Audemars Piguet | 9.1× | Fashion & Accessoires |
| Patek Philippe | 7.83× | Fashion & Accessoires |
| Jaeger-LeCoultre | 9.53× | Fashion & Accessoires |
| Luxury Watches | 7.78× | Fashion & Accessoires |
| Breitling | 9.57× | Fashion & Accessoires |
| Alpina Watches | 20.62× | Fashion & Accessoires |
| TAG Heuer | 8.37× | Fashion & Accessoires |
| Automatic watch | 8.31× | Fashion & Accessoires |
| Zenith | 12.98× | Fashion & Accessoires |
| Manufacture d'horlogerie | 14.54× | Fashion & Accessoires |
| Oris (company) | 17.67× | Fashion & Accessoires |
| Seiko | 9.42× | Fashion & Accessoires |
| Montblanc (company) | 8.26× | Fashion & Accessoires |
| Panerai | 9.57× | Fashion & Accessoires |
| Watch | 3.85× | Fashion & Accessoires |
| Hermès | 2.71× | Fashion & Accessoires |
| Watchmaker | 6.5× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.57 |
| Quality Awareness | PREMIUM | 2.65 |
| Design Affinity | PREMIUM | 1.66 |
| Sustainability | BALANCE | 1.53 |
| Early Adopter Mentality | POWER | 1.53 |
| Career Orientation | POWER | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.9% |
| Italy | 8.7% |
| India | 7.5% |
See Longines audiences in other countries
More Watches audiences in Germany
Frequently asked questions
How many fans does Longines have in Germany?
Longines has an estimated audience of 1,030,553 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Longines fans?
31.6% of Longines fans are female, 68.4% are male, with an average age of 37.9 years.
Which brands do Longines fans like most?
Longines fans show strongest brand affinity for Omega (11.14×), Tissot (12.21×), and Clock (5.88×) over the country average.
Where do Longines fans live in Germany?
Longines fans in Germany are most concentrated in Nordrhein-Westfalen (reach 257,016), Bayern (reach 230,999), and Baden-Württemberg (reach 168,176). These three regions account for the largest share of the active audience.
What other brands do Longines fans also like?
Beyond Longines itself, the audience over-indexes on Tissot (12.21×), Clock (5.88×), Audemars Piguet (9.1×), and Patek Philippe (7.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Longines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.