Clock Audience in Germany
Clock has an estimated audience of 4,402,053 people in Germany. 46.8% are female, 53.2% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: ICloud, Tagesschau, Casino, Musical instrument, Pets.
The average Clock fan in Germany is 41.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include ICloud, Tagesschau, Casino, with strongest over-indexing on ICloud (5.89× the country average). Demographically, the Clock audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Clock fans
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 41.8 |
| Estimated audience size | 4,402,053 |
Audience persona
The typical Clock fan in Germany is balanced, around 41.8 years old, with strong Luxury Orientation tendencies and a notable affinity for ICloud.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,199,504 | 1.25× |
| Bayern | 733,488 | 1.04× |
| Baden-Württemberg | 620,544 | 1.03× |
| Niedersachsen | 485,646 | 1.14× |
| Hessen | 317,672 | 0.95× |
| Sachsen | 224,355 | 1.04× |
| Rheinland-Pfalz | 221,818 | 1.01× |
| Berlin | 177,703 | 0.9× |
| Schleswig-Holstein | 153,272 | 0.97× |
| Brandenburg | 136,267 | 1× |
| Sachsen-Anhalt | 110,207 | 0.97× |
| Hamburg | 107,540 | 1.08× |
| Thüringen | 103,907 | 0.93× |
| Mecklenburg-Vorpommern | 75,237 | 0.9× |
| Saarland | 52,084 | 0.96× |
| Bremen | 32,160 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ICloud | 5.89× | Technology & Electronics |
| Tagesschau | 1.97× | Movies & TV |
| Casino | 5.74× | Games |
| Musical instrument | 3× | Music & Radio |
| Pets | 1.6× | Pets & Animals |
| Personal finance | 1.84× | Business & Career |
| Omega | 6.32× | Fashion & Accessoires |
| Fachhochschule | 6.31× | Business & Career |
| Breuninger | 2.61× | Fashion & Accessoires |
| Luxury yacht | 4.12× | Travel & Leisure |
| Dailymotion | 5.72× | Movies & TV |
| Tissot | 6.64× | Fashion & Accessoires |
| Beverages | 1.52× | Food & Beverages |
| RTL Television | 2.55× | Movies & TV |
| Luxury Watches | 5.06× | Fashion & Accessoires |
| Transfermarkt | 2.14× | Sports |
| Spiegel Online | 1.64× | News |
| Automobiles | 1.58× | Cars & Mobility |
| Bauhaus | 1.75× | Shopping |
| Seiko | 6.67× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.62 |
| Indulgence | JOY | 2.03 |
| Quality Awareness | PREMIUM | 1.5 |
| Early Adopter Mentality | POWER | 1.49 |
| Sustainability | BALANCE | 1.44 |
| Patriotism | CONSERVATISM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 16.9% |
| United States | 15.8% |
| Italy | 7.3% |
See Clock audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Clock have in Germany?
Clock has an estimated audience of 4,402,053 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Clock fans?
46.8% of Clock fans are female, 53.2% are male, with an average age of 41.8 years.
Which brands do Clock fans like most?
Clock fans show strongest brand affinity for ICloud (5.89×), Tagesschau (1.97×), and Casino (5.74×) over the country average.
Where do Clock fans live in Germany?
Clock fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,199,504), Bayern (reach 733,488), and Baden-Württemberg (reach 620,544). These three regions account for the largest share of the active audience.
What other brands do Clock fans also like?
Beyond Clock itself, the audience over-indexes on Tagesschau (1.97×), Casino (5.74×), Musical instrument (3×), and Pets (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Clock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.