Cashmere wool Audience in Germany
Cashmere wool has an estimated audience of 1,736,889 people in Germany. 75.7% are female, 24.3% are male, average age 39.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Hosiery, Private Jets, Waxing, Tights, Intimissimi.
The average Cashmere wool fan in Germany is 39.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Hosiery, Private Jets, Waxing, with strongest over-indexing on Hosiery (10.51× the country average). Demographically, the Cashmere wool audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Cashmere wool fans
| Metric | Value |
|---|---|
| Female | 75.7% |
| Male | 24.3% |
| Average age | 39.8 |
| Estimated audience size | 1,736,889 |
Audience persona
The typical Cashmere wool fan in Germany is more female, around 39.8 years old, with strong Design Affinity tendencies and a notable affinity for Hosiery.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 140,388 | 0.5× |
| Nordrhein-Westfalen | 140,261 | 0.37× |
| Baden-Württemberg | 101,975 | 0.43× |
| Berlin | 78,307 | 1.01× |
| Hessen | 70,180 | 0.53× |
| Niedersachsen | 66,321 | 0.39× |
| Thüringen | 54,989 | 1.24× |
| Sachsen-Anhalt | 53,405 | 1.19× |
| Rheinland-Pfalz | 51,094 | 0.59× |
| Brandenburg | 49,498 | 0.92× |
| Mecklenburg-Vorpommern | 46,970 | 1.42× |
| Saarland | 46,693 | 2.19× |
| Bremen | 45,822 | 3.08× |
| Sachsen | 44,459 | 0.52× |
| Schleswig-Holstein | 43,760 | 0.7× |
| Hamburg | 35,995 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hosiery | 10.51× | Fashion & Accessoires |
| Private Jets | 39.19× | Cars & Mobility |
| Waxing | 7.87× | Beauty & Wellness |
| Tights | 9.75× | Fashion & Accessoires |
| Intimissimi | 7.38× | Fashion & Accessoires |
| Calzedonia | 7.79× | Fashion & Accessoires |
| Face powder | 6.42× | Beauty & Wellness |
| Eyelash extensions | 5.95× | Beauty & Wellness |
| Pantyhose | 15.75× | Fashion & Accessoires |
| Nightwear | 7.9× | Fashion & Accessoires |
| Kashmir | 17.4× | Fashion & Accessoires |
| Foundation (cosmetics) | 6.23× | Beauty & Wellness |
| Clock | 4.88× | Fashion & Accessoires |
| Skirt | 3.74× | Fashion & Accessoires |
| Baby food | 3.63× | Kids & Family |
| Lip gloss | 5.74× | Beauty & Wellness |
| Living room | 3.1× | Home & Garden |
| Animal ethics | 5× | Politics & Society |
| Panties | 5.06× | Fashion & Accessoires |
| Hermès | 2.68× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.31 |
| Creativity | OPEN | 2.12 |
| Quality Awareness | PREMIUM | 1.95 |
| Luxury Orientation | PREMIUM | 1.49 |
| Sustainability | BALANCE | 1.45 |
| Indulgence | JOY | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 13.4% |
| United States | 11.4% |
| Japan | 7.5% |
See Cashmere wool audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cashmere wool have in Germany?
Cashmere wool has an estimated audience of 1,736,889 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Cashmere wool fans?
75.7% of Cashmere wool fans are female, 24.3% are male, with an average age of 39.8 years.
Which brands do Cashmere wool fans like most?
Cashmere wool fans show strongest brand affinity for Hosiery (10.51×), Private Jets (39.19×), and Waxing (7.87×) over the country average.
Where do Cashmere wool fans live in Germany?
Cashmere wool fans in Germany are most concentrated in Bayern (reach 140,388), Nordrhein-Westfalen (reach 140,261), and Baden-Württemberg (reach 101,975). These three regions account for the largest share of the active audience.
What other brands do Cashmere wool fans also like?
Beyond Cashmere wool itself, the audience over-indexes on Private Jets (39.19×), Waxing (7.87×), Tights (9.75×), and Intimissimi (7.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cashmere wool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.