Rascasse Audience Intelligence

Hosiery Audience in Germany

A data profile of the people who buy, follow and care about Hosiery in Germany — modelled from more than twelve digital signal sources. Hosiery has an estimated audience of 3,577,603 people in Germany.

#1048among Topic in Germany#85in Fashion & Accessoires

The average Hosiery fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Calzedonia, Drop shipping, Mango, with strongest over-indexing on Calzedonia (19.39× the country average).

Demographically, the Hosiery audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hosiery fan in Germany is more female, around 42.3 years old, with strong Design Affinity tendencies and a notable affinity for Calzedonia.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hosiery profile in Germany.

Audience size
3.6M
in Germany
Gender
82.3%♀
17.7% male
Age
42.3
average years
Country rank
#1698
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hosiery fans

82.3% are female, 17.7% are male, average age 42.3.

Fig. 02

Gender split

82.3%
Female
17.7%
Male
Demographic split for Hosiery audience in Germany
MetricValue
Female82.3%
Male17.7%
Average age42.3
Estimated audience size3,577,603
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Hosiery audience in Germany
Age bracketShare%
16-198%
20-2919%
30-3926%
40-4926%
50+21%
Fig. 04

Worldwide distribution

7.2%

of the worldwide Hosiery audience comes from Germany.

Worldwide audience distribution share by country for Hosiery
CountryShare
United States26.0%
United Kingdom8.5%
Germany7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hosiery audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hosiery fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~200K1.42×
02Berlin~200K1.41×
03Hessen~300K1.21×
04Bremen~40K1.19×
05Saarland~50K1.09×
06Thüringen~90K1.03×
07Bayern~600K1.02×
08Hamburg~80K1.02×
09Mecklenburg-Vorpommern~70K0.98×
10Brandenburg~100K0.91×
11Sachsen-Anhalt~80K0.91×
12Baden-Württemberg~400K0.88×
13Rheinland-Pfalz~200K0.88×
14Schleswig-Holstein~100K0.87×
15Nordrhein-Westfalen~700K0.85×
16Niedersachsen~300K0.78×
Fig. 06

Affinity by region

Affinity by region — Hosiery, Germany
0.78×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hosiery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hosiery audience
#·InterestCategoryAffinity×
01CalzedoniaFashion & Accessoires19.39×
02Indoor cyclingSports11.14×
03Cashmere woolFashion & Accessoires10.51×
04Sports braFashion & Accessoires10.06×
05Social shoppingShopping10.04×
06Purchase discountShopping9.03×
07Formal wearFashion & Accessoires8.44×
08Blake LivelyMovies & TV8.01×
09MangoShopping6.91×
10TightsFashion & Accessoires5.78×
11OyshoFashion & Accessoires5.78×
12BikiniFashion & Accessoires5.64×
13Sustainable productsPolitics & Society5.33×
14Drop shippingShopping4.67×
15KitchenwareHome & Garden4.17×
16HygieneBeauty & Wellness4.02×
17KnittingHome & Garden3.60×
18FamilyKids & Family2.27×
19H&MShopping2.17×
20GermanyTravel & Leisure1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hosiery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hosiery audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.31×
IndulgenceJOY2.02×
CreativityOPEN1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hosiery audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.92×
Need for SecurityCONSERVATISM0.96×
SpiritualityBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hosiery have in Germany?

Hosiery has an estimated audience of 3,577,603 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hosiery fans?

82.3% of Hosiery fans are female, 17.7% are male, with an average age of 42.3 years.

03

Which brands do Hosiery fans like most?

Hosiery fans show strongest brand affinity for Calzedonia (19.39×), Drop shipping (4.67×), and Mango (6.91×) over the country average.

04

Where do Hosiery fans live in Germany?

Hosiery fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~600K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Hosiery fans also like?

Beyond Hosiery itself, the audience over-indexes on Drop shipping (4.67×), Mango (6.91×), Cashmere wool (10.51×), and Social shopping (10.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Hosiery audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hosiery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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