Hosiery Audience in Germany
Hosiery has an estimated audience of 3,577,603 people in Germany. 82.3% are female, 17.7% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Calzedonia, Drop shipping, Bikini, Blake Lively, Desigual.
The average Hosiery fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Calzedonia, Drop shipping, Bikini, with strongest over-indexing on Calzedonia (20.46× the country average). Demographically, the Hosiery audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Hosiery fans
| Metric | Value |
|---|---|
| Female | 82.3% |
| Male | 17.7% |
| Average age | 42.3 |
| Estimated audience size | 3,577,603 |
Audience persona
The typical Hosiery fan in Germany is more female, around 42.3 years old, with strong Creativity tendencies and a notable affinity for Calzedonia.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 630,613 | 0.81× |
| Bayern | 588,100 | 1.02× |
| Baden-Württemberg | 407,577 | 0.83× |
| Hessen | 358,810 | 1.32× |
| Sachsen | 330,627 | 1.88× |
| Berlin | 268,187 | 1.68× |
| Niedersachsen | 222,172 | 0.64× |
| Rheinland-Pfalz | 134,989 | 0.75× |
| Schleswig-Holstein | 85,639 | 0.67× |
| Hamburg | 78,896 | 0.98× |
| Thüringen | 75,331 | 0.83× |
| Brandenburg | 60,543 | 0.55× |
| Sachsen-Anhalt | 60,096 | 0.65× |
| Mecklenburg-Vorpommern | 52,855 | 0.77× |
| Saarland | 47,974 | 1.09× |
| Bremen | 47,079 | 1.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Calzedonia | 20.46× | Fashion & Accessoires |
| Drop shipping | 5.37× | Shopping |
| Bikini | 5.31× | Fashion & Accessoires |
| Blake Lively | 9.25× | Movies & TV |
| Desigual | 11.43× | Fashion & Accessoires |
| Social shopping | 7.98× | Shopping |
| H&M | 2.54× | Shopping |
| Tagesschau | 2.12× | Movies & TV |
| Hygiene | 3.55× | Beauty & Wellness |
| Indoor cycling | 10.32× | Sports |
| Leggings | 4.67× | Fashion & Accessoires |
| Sports bra | 8.15× | Fashion & Accessoires |
| Gina Tricot | 6.23× | Fashion & Accessoires |
| Ryanair | 2.66× | Travel & Leisure |
| Tights | 6.24× | Fashion & Accessoires |
| Cashmere wool | 6.93× | Fashion & Accessoires |
| Kitchenware | 3.71× | Home & Garden |
| Oysho | 5.99× | Fashion & Accessoires |
| Knitting | 3.14× | Home & Garden |
| Pets | 1.65× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.83 |
| Design Affinity | PREMIUM | 1.81 |
| Pet Ownership | JOY | 1.65 |
| Sports Activity | POWER | 1.52 |
| Healthy Lifestyle | BALANCE | 1.5 |
| Sustainability | BALANCE | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.0% |
| United Kingdom | 8.5% |
| Germany | 7.2% |
See Hosiery audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hosiery have in Germany?
Hosiery has an estimated audience of 3,577,603 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hosiery fans?
82.3% of Hosiery fans are female, 17.7% are male, with an average age of 42.3 years.
Which brands do Hosiery fans like most?
Hosiery fans show strongest brand affinity for Calzedonia (20.46×), Drop shipping (5.37×), and Bikini (5.31×) over the country average.
Where do Hosiery fans live in Germany?
Hosiery fans in Germany are most concentrated in Nordrhein-Westfalen (reach 630,613), Bayern (reach 588,100), and Baden-Württemberg (reach 407,577). These three regions account for the largest share of the active audience.
What other brands do Hosiery fans also like?
Beyond Hosiery itself, the audience over-indexes on Drop shipping (5.37×), Bikini (5.31×), Blake Lively (9.25×), and Desigual (11.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hosiery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.