A data profile of the people who buy, follow and care about Hosiery in United Kingdom — modelled from more than twelve digital signal sources. Hosiery has an estimated audience of 4,271,345 people in United Kingdom.
The average Hosiery fan in United Kingdom is 45.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Formal wear, EBay, Standup paddleboarding, with strongest over-indexing on Formal wear (5.16× the country average).
Demographically, the Hosiery audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Individualism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Hosiery fan in United Kingdom is more female, around 45.1 years old, with strong Individualism tendencies and a notable affinity for Formal wear.
The key figures that characterise the Hosiery profile in United Kingdom.
84.4% are female, 15.6% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 84.4% |
| Male | 15.6% |
| Average age | 45.1 |
| Estimated audience size | 4,271,345 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Hosiery audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.0% |
| United Kingdom | 8.5% |
| Germany | 7.2% |
Where the Hosiery audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.30× | |
| 02 | England | ~3M | 1.23× | |
| 03 | Yorkshire and the Humber | ~400K | 1.16× | |
| 04 | North East | ~200K | 1.08× | |
| 05 | South East | ~600K | 1.04× | |
| 06 | South West | ~300K | 0.99× | |
| 07 | East of England | ~400K | 0.98× | |
| 08 | Scotland | ~400K | 0.98× | |
| 09 | Northern Ireland | ~100K | 0.97× | |
| 10 | East Midlands | ~300K | 0.92× | |
| 11 | Wales | ~200K | 0.92× | |
| 12 | North West | ~300K | 0.74× |
The strongest cross-interests of the Hosiery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Calzedonia | Fashion & Accessoires | 9.05× | ||
| 02 | Standup paddleboarding | Sports | 5.18× | ||
| 03 | Formal wear | Fashion & Accessoires | 5.16× | ||
| 04 | Indoor cycling | Sports | 5.07× | ||
| 05 | Aerobics | Sports | 4.71× | ||
| 06 | Microwave oven | Home & Garden | 2.95× | ||
| 07 | Leggings | Fashion & Accessoires | 2.61× | ||
| 08 | Waxing | Beauty & Wellness | 2.58× | ||
| 09 | Wikipedia | Internet & Social Media | 2.30× | ||
| 10 | EBay | Shopping | 2.20× | ||
| 11 | Children's clothing | Fashion & Accessoires | 2.20× | ||
| 12 | Breaking news | Movies & TV | 2.10× | ||
| 13 | Energy | Home & Garden | 2.01× | ||
| 14 | TK Maxx | Shopping | 1.76× | ||
| 15 | Home Appliances | Home & Garden | 1.72× | ||
| 16 | Documentary movies | Movies & TV | 1.68× | ||
| 17 | Vegetable | Food & Beverages | 1.58× | ||
| 18 | Boutiques | Fashion & Accessoires | 1.54× | ||
| 19 | Fast food | Food & Beverages | 1.54× | ||
| 20 | Superman | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.58× | |
| Convenience Orientation | PREMIUM | 1.46× | |
| DIY Mentality | THRILL | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.85× | |
| Pet Ownership | JOY | 0.89× | |
| Family Orientation | CONSERVATISM | 0.94× |
Hosiery has an estimated audience of 4,271,345 people in United Kingdom, concentrated in England and South East.
84.4% of Hosiery fans are female, 15.6% are male, with an average age of 45.1 years.
Hosiery fans show strongest brand affinity for Formal wear (5.16×), EBay (2.2×), and Standup paddleboarding (5.18×) over the country average.
Hosiery fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Hosiery itself, the audience over-indexes on EBay (2.2×), Standup paddleboarding (5.18×), Energy (2.01×), and Breaking news (2.1×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Hosiery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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