A data profile of the people who buy, follow and care about Leggings in United Kingdom — modelled from more than twelve digital signal sources. Leggings has an estimated audience of 4,677,036 people in United Kingdom.
The average Leggings fan in United Kingdom is 42.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Tights, Aerobics, Heart (novel), with strongest over-indexing on Tights (5.26× the country average).
Demographically, the Leggings audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Creativity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Leggings fan in United Kingdom is more female, around 42.1 years old, with strong Creativity tendencies and a notable affinity for Tights.
The key figures that characterise the Leggings profile in United Kingdom.
83.6% are female, 16.4% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 83.6% |
| Male | 16.4% |
| Average age | 42.1 |
| Estimated audience size | 4,677,036 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Leggings audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.9% |
| Italy | 4.8% |
| United Kingdom | 4.6% |
Where the Leggings audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.39× | |
| 02 | Yorkshire and the Humber | ~500K | 1.38× | |
| 03 | Northern Ireland | ~200K | 1.24× | |
| 04 | North East | ~200K | 1.17× | |
| 05 | England | ~3.5M | 0.95× | |
| 06 | South East | ~600K | 0.92× | |
| 07 | Scotland | ~400K | 0.92× | |
| 08 | East Midlands | ~300K | 0.90× | |
| 09 | Wales | ~200K | 0.88× | |
| 10 | South West | ~300K | 0.85× | |
| 11 | East of England | ~300K | 0.82× | |
| 12 | North West | ~300K | 0.60× |
The strongest cross-interests of the Leggings audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tights | Fashion & Accessoires | 5.26× | ||
| 02 | Sports bra | Fashion & Accessoires | 4.67× | ||
| 03 | Aerobics | Sports | 4.02× | ||
| 04 | Hosiery | Fashion & Accessoires | 2.61× | ||
| 05 | Brassiere | Food & Beverages | 2.38× | ||
| 06 | Exhibition game | Games | 2.09× | ||
| 07 | Blouse | Fashion & Accessoires | 1.98× | ||
| 08 | Heart (novel) | Literature | 1.94× | ||
| 09 | Rings of Saturn | Travel & Leisure | 1.91× | ||
| 10 | Lingerie | Fashion & Accessoires | 1.90× | ||
| 11 | Jeans | Fashion & Accessoires | 1.78× | ||
| 12 | Leather | Fashion & Accessoires | 1.70× | ||
| 13 | Skirt | Fashion & Accessoires | 1.69× | ||
| 14 | Handbags | Fashion & Accessoires | 1.63× | ||
| 15 | Black Friday (shopping) | Shopping | 1.60× | ||
| 16 | Wool | Fashion & Accessoires | 1.60× | ||
| 17 | Discounts and allowances | Shopping | 1.59× | ||
| 18 | Sportswear (activewear) | Fashion & Accessoires | 1.58× | ||
| 19 | Popular culture | Arts & Culture | 1.52× | ||
| 20 | Audience | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.39× | |
| Extroversion | THRILL | 1.36× | |
| Mindfulness | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Risk Appetite | THRILL | 0.86× | |
| DIY Mentality | THRILL | 0.88× |
Leggings has an estimated audience of 4,677,036 people in United Kingdom, concentrated in England and South East.
83.6% of Leggings fans are female, 16.4% are male, with an average age of 42.1 years.
Leggings fans show strongest brand affinity for Tights (5.26×), Aerobics (4.02×), and Heart (novel) (1.94×) over the country average.
Leggings fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~600K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Leggings itself, the audience over-indexes on Aerobics (4.02×), Heart (novel) (1.94×), Popular culture (1.52×), and Exhibition game (2.09×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Leggings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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