A data profile of the people who buy, follow and care about Jeans in United Kingdom — modelled from more than twelve digital signal sources. Jeans has an estimated audience of 8,404,072 people in United Kingdom.
The average Jeans fan in United Kingdom is 41.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Levi Strauss & Co., Wikipedia, Hobby, with strongest over-indexing on Levi Strauss & Co. (4.32× the country average).
Demographically, the Jeans audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Sustainability, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Jeans fan in United Kingdom is more female, around 41.3 years old, with strong Sustainability tendencies and a notable affinity for Levi Strauss & Co..
The key figures that characterise the Jeans profile in United Kingdom.
72.0% are female, 28.0% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 41.3 |
| Estimated audience size | 8,404,072 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Jeans audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 14.4% |
| Japan | 7.4% |
| Brazil | 6.0% |
Where the Jeans audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~6.5M | 1.46× | |
| 02 | West Midlands | ~500K | 1.43× | |
| 03 | Yorkshire and the Humber | ~900K | 1.27× | |
| 04 | East Midlands | ~700K | 1.19× | |
| 05 | North East | ~400K | 1.10× | |
| 06 | South East | ~1M | 0.94× | |
| 07 | Wales | ~400K | 0.89× | |
| 08 | Northern Ireland | ~200K | 0.84× | |
| 09 | Scotland | ~600K | 0.82× | |
| 10 | South West | ~600K | 0.80× | |
| 11 | East of England | ~600K | 0.78× | |
| 12 | North West | ~500K | 0.51× |
The strongest cross-interests of the Jeans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Levi Strauss & Co. | Fashion & Accessoires | 4.32× | ||
| 02 | Superdry. | Fashion & Accessoires | 3.63× | ||
| 03 | Outerwear | Fashion & Accessoires | 3.10× | ||
| 04 | Calvin Klein | Fashion & Accessoires | 2.80× | ||
| 05 | Urban Outfitters | Shopping | 2.74× | ||
| 06 | Wikipedia | Internet & Social Media | 2.39× | ||
| 07 | Mother's Day | Kids & Family | 2.36× | ||
| 08 | Uniqlo | Shopping | 2.26× | ||
| 09 | Esso | Cars & Mobility | 2.07× | ||
| 10 | Designer clothing | Fashion & Accessoires | 1.99× | ||
| 11 | Refrigerator | Home & Garden | 1.81× | ||
| 12 | Hobby | Home & Garden | 1.75× | ||
| 13 | Internet & Social Media | 1.72× | |||
| 14 | TK Maxx | Shopping | 1.69× | ||
| 15 | Distilled beverage | Food & Beverages | 1.60× | ||
| 16 | William Hill (bookmaker) | Games | 1.56× | ||
| 17 | Leather | Fashion & Accessoires | 1.56× | ||
| 18 | Men's clothing | Fashion & Accessoires | 1.53× | ||
| 19 | Ryanair | Travel & Leisure | 1.52× | ||
| 20 | Kitchen | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.44× | |
| Indulgence | JOY | 1.44× | |
| Luxury Orientation | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.76× | |
| Community Orientation | OPEN | 0.81× | |
| Spirituality | BALANCE | 0.84× |
Jeans has an estimated audience of 8,404,072 people in United Kingdom, concentrated in England and South East.
72.0% of Jeans fans are female, 28.0% are male, with an average age of 41.3 years.
Jeans fans show strongest brand affinity for Levi Strauss & Co. (4.32×), Wikipedia (2.39×), and Hobby (1.75×) over the country average.
Jeans fans in United Kingdom are most concentrated in England (reach ~6.5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Jeans itself, the audience over-indexes on Wikipedia (2.39×), Hobby (1.75×), Kitchen (1.51×), and Urban Outfitters (2.74×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Jeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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