Jeans Audience in Spain
Jeans has an estimated audience of 5,331,473 people in Spain. 73.6% are female, 26.4% are male, average age 43.3. Top brand affinities: Livemusic, Aldi, TripAdvisor, S.S.C. Napoli, Local food.
Top brand affinities include Livemusic, Aldi, TripAdvisor, with strongest over-indexing on Livemusic (4.53× the country average). Demographically, the Jeans audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, Design Affinity.
Category: Fashion & Accessoires · Type: Topic
Demographics of Jeans fans
| Metric | Value |
|---|---|
| Female | 73.6% |
| Male | 26.4% |
| Average age | 43.3 |
| Estimated audience size | 5,331,473 |
Audience persona
The typical Jeans fan in Spain is more female, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for Livemusic.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 4.53× | Music & Radio |
| Aldi | 2.98× | Shopping |
| TripAdvisor | 3.51× | Travel & Leisure |
| S.S.C. Napoli | 9.13× | Sports |
| Local food | 3.19× | Food & Beverages |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Deal of the day | 2.91× | Shopping |
| MSN | 2.53× | News |
| Conforama | 3.19× | Home & Garden |
| Skirt | 2.73× | Fashion & Accessoires |
| Manchester City F.C. | 3.32× | Sports |
| Bershka | 3.13× | Shopping |
| Oysho | 2.63× | Fashion & Accessoires |
| 1.82× | Internet & Social Media | |
| Mango | 2.96× | Shopping |
| Zara Home | 2.79× | Home & Garden |
| Pepe Jeans | 4.47× | Fashion & Accessoires |
| Urban Outfitters | 4× | Shopping |
| Calvin Klein | 3.19× | Fashion & Accessoires |
| Stradivarius | 2.04× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.24 |
| Design Affinity | PREMIUM | 1.14 |
| Price Sensitivity | PREMIUM | 1.12 |
| Creativity | OPEN | 1.11 |
| Luxury Orientation | PREMIUM | 1.09 |
| Family Orientation | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.4% |
| Japan | 7.5% |
| Brazil | 6.0% |
See Jeans audiences in other countries
More Fashion & Accessoires audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Jeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.