A data profile of the people who buy, follow and care about Jeans in Spain — modelled from more than twelve digital signal sources. Jeans has an estimated audience of 5,331,473 people in Spain.
Jeans has an estimated audience of 5,331,473 people in Spain. 73.6% are female, 26.4% are male, average age 43.3. Top brand affinities: Mango, WhatsApp, Iberia (airline), Deal of the day, Oysho.
Top brand affinities include Mango, WhatsApp, Iberia (airline), with strongest over-indexing on Mango (4.79× the country average).
Demographically, the Jeans audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
The typical Jeans fan in Spain is more female, around 43.3 years old, with strong Indulgence tendencies and a notable affinity for Mango.
The key figures that characterise the Jeans profile in Spain.
73.6% are female, 26.4% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 73.6% |
| Male | 26.4% |
| Average age | 43.3 |
| Estimated audience size | 5,331,473 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Jeans audience comes from Spain.
| Country | Share |
|---|---|
| United States | 14.6% |
| Japan | 7.6% |
| Brazil | 6.1% |
The strongest cross-interests of the Jeans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mango | Shopping | 4.79× | ||
| 02 | Levi Strauss & Co. | Fashion & Accessoires | 4.02× | ||
| 03 | Massimo Dutti | Shopping | 3.08× | ||
| 04 | Livemusic | Music & Radio | 2.91× | ||
| 05 | Deal of the day | Shopping | 2.79× | ||
| 06 | Lacoste | Fashion & Accessoires | 2.71× | ||
| 07 | Oysho | Fashion & Accessoires | 2.68× | ||
| 08 | Volunteering | Politics & Society | 2.65× | ||
| 09 | Rayo Vallecano | Sports | 2.38× | ||
| 10 | Bershka | Shopping | 2.33× | ||
| 11 | Internet & Social Media | 2.25× | |||
| 12 | Zara Home | Home & Garden | 2.12× | ||
| 13 | Distilled beverage | Food & Beverages | 2.11× | ||
| 14 | Skirt | Fashion & Accessoires | 2.11× | ||
| 15 | Leather | Fashion & Accessoires | 2.03× | ||
| 16 | Iberia (airline) | Travel & Leisure | 2.00× | ||
| 17 | Local food | Food & Beverages | 1.99× | ||
| 18 | Sunglasses | Fashion & Accessoires | 1.91× | ||
| 19 | Aldi | Shopping | 1.78× | ||
| 20 | Stradivarius | Shopping | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.48× | |
| Price Sensitivity | PREMIUM | 1.42× | |
| Community Orientation | OPEN | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| DIY Mentality | THRILL | 0.77× | |
| Tradition | CONSERVATISM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Jeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.