A data profile of the people who buy, follow and care about Jeans in Denmark — modelled from more than twelve digital signal sources. Jeans has an estimated audience of 769,514 people in Denmark.
Jeans has an estimated audience of 769,514 people in Denmark. 75.5% are female, 24.5% are male, average age 44.7. Top brand affinities: Drop shipping, Women's clothing, Lingerie, Hobby, Gina Tricot.
Top brand affinities include Drop shipping, Women's clothing, Lingerie, with strongest over-indexing on Drop shipping (2.41× the country average).
Demographically, the Jeans audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
The typical Jeans fan in Denmark is more female, around 44.7 years old, with strong Extroversion tendencies and a notable affinity for Drop shipping.
The key figures that characterise the Jeans profile in Denmark.
75.5% are female, 24.5% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 75.5% |
| Male | 24.5% |
| Average age | 44.7 |
| Estimated audience size | 769,514 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Jeans audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 14.4% |
| Japan | 7.4% |
| Brazil | 6.0% |
The strongest cross-interests of the Jeans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Levi Strauss & Co. | Fashion & Accessoires | 3.25× | ||
| 02 | Hermès | Fashion & Accessoires | 3.16× | ||
| 03 | Bikini | Fashion & Accessoires | 2.46× | ||
| 04 | Drop shipping | Shopping | 2.41× | ||
| 05 | Lingerie | Fashion & Accessoires | 2.19× | ||
| 06 | Intersport | Shopping | 2.14× | ||
| 07 | High school | Business & Career | 2.06× | ||
| 08 | Sunglasses | Fashion & Accessoires | 1.98× | ||
| 09 | Uniqlo | Shopping | 1.98× | ||
| 10 | Bracelet | Fashion & Accessoires | 1.93× | ||
| 11 | Gina Tricot | Fashion & Accessoires | 1.82× | ||
| 12 | Sportswear (activewear) | Fashion & Accessoires | 1.79× | ||
| 13 | Kindergarten | Kids & Family | 1.67× | ||
| 14 | Royal Copenhagen | Home & Garden | 1.66× | ||
| 15 | Hobby | Home & Garden | 1.61× | ||
| 16 | Modern architecture | Arts & Culture | 1.61× | ||
| 17 | Novo Nordisk | Health | 1.59× | ||
| 18 | Georg Jensen | Home & Garden | 1.58× | ||
| 19 | Women's clothing | Fashion & Accessoires | 1.51× | ||
| 20 | Spas | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.32× | |
| Early Adopter Mentality | POWER | 1.28× | |
| Indulgence | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.89× | |
| Social Media Usage | JOY | 0.91× | |
| Quality Awareness | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Jeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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