A data profile of the people who buy, follow and care about Jeans in Portugal — modelled from more than twelve digital signal sources. Jeans has an estimated audience of 1,976,668 people in Portugal.
Jeans has an estimated audience of 1,976,668 people in Portugal. 74.6% are female, 25.4% are male, average age 43.1. Top brand affinities: WhatsApp, Lingerie, Black Friday (shopping), Primark, Sunglasses.
Top brand affinities include WhatsApp, Lingerie, Black Friday (shopping), with strongest over-indexing on WhatsApp (1.62× the country average).
Demographically, the Jeans audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Jeans fan in Portugal is more female, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Jeans profile in Portugal.
74.6% are female, 25.4% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 74.6% |
| Male | 25.4% |
| Average age | 43.1 |
| Estimated audience size | 1,976,668 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Jeans audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 14.4% |
| Japan | 7.4% |
| Brazil | 6.0% |
The strongest cross-interests of the Jeans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Levi Strauss & Co. | Fashion & Accessoires | 3.05× | ||
| 02 | Lacoste | Fashion & Accessoires | 2.42× | ||
| 03 | Fashion show | Fashion & Accessoires | 2.37× | ||
| 04 | Lingerie | Fashion & Accessoires | 2.08× | ||
| 05 | Costume jewelry | Fashion & Accessoires | 2.04× | ||
| 06 | Black Friday (shopping) | Shopping | 1.95× | ||
| 07 | Sportswear (activewear) | Fashion & Accessoires | 1.87× | ||
| 08 | Anti-aging cream | Beauty & Wellness | 1.82× | ||
| 09 | Shampoo | Beauty & Wellness | 1.77× | ||
| 10 | Art jewelry | Fashion & Accessoires | 1.77× | ||
| 11 | EDreams | Travel & Leisure | 1.72× | ||
| 12 | Sunglasses | Fashion & Accessoires | 1.70× | ||
| 13 | H&M | Shopping | 1.66× | ||
| 14 | Haute couture | Fashion & Accessoires | 1.66× | ||
| 15 | Primark | Shopping | 1.65× | ||
| 16 | Flower | Home & Garden | 1.63× | ||
| 17 | Internet & Social Media | 1.62× | |||
| 18 | Bikini | Fashion & Accessoires | 1.59× | ||
| 19 | Mango | Shopping | 1.55× | ||
| 20 | Romance novels | Literature | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.48× | |
| Design Affinity | PREMIUM | 1.44× | |
| Early Adopter Mentality | POWER | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.84× | |
| Spirituality | BALANCE | 0.95× | |
| Urban Lifestyle | OPEN | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Jeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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