A data profile of the people who buy, follow and care about Haute couture in Portugal — modelled from more than twelve digital signal sources. Haute couture has an estimated audience of 1,342,597 people in Portugal.
The average Haute couture fan in Portugal is 43.6 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Diamond, Dresses, Fragrances, with strongest over-indexing on Diamond (3.93× the country average).
Demographically, the Haute couture audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Creativity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Haute couture fan in Portugal is more female, around 43.6 years old, with strong Creativity tendencies and a notable affinity for Diamond.
The key figures that characterise the Haute couture profile in Portugal.
71.2% are female, 28.8% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 43.6 |
| Estimated audience size | 1,342,597 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 29% |
of the worldwide Haute couture audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 15.0% |
| Italy | 8.8% |
| Japan | 6.5% |
Where the Haute couture audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.09× | |
| 02 | Portalegre District | ~20K | 1.08× | |
| 03 | Guarda District | ~20K | 1.07× | |
| 04 | Beja District | ~20K | 1.05× | |
| 05 | Vila Real District | ~30K | 1.03× | |
| 06 | Évora District | ~20K | 1.03× | |
| 07 | Castelo Branco District | ~30K | 1.01× | |
| 08 | Azores | ~40K | 0.99× | |
| 09 | Viana do Castelo District | ~30K | 0.99× | |
| 10 | Viseu District | ~50K | 0.98× | |
| 11 | Madeira | ~40K | 0.97× | |
| 12 | Coimbra District | ~60K | 0.96× | |
| 13 | Leiria District | ~70K | 0.95× | |
| 14 | Setúbal District | ~100K | 0.94× | |
| 15 | Aveiro District | ~90K | 0.93× | |
| 16 | Faro District | ~80K | 0.93× | |
| 17 | Braga District | ~100K | 0.92× | |
| 18 | Lisbon District | ~400K | 0.91× | |
| 19 | Porto District | ~300K | 0.86× | |
| 20 | Santarém District | ~50K | 0.86× |
The strongest cross-interests of the Haute couture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diamond | Fashion & Accessoires | 3.93× | ||
| 02 | Hoodie | Fashion & Accessoires | 3.07× | ||
| 03 | Sweater | Fashion & Accessoires | 2.74× | ||
| 04 | Gemstone | Fashion & Accessoires | 2.60× | ||
| 05 | Textile industry | Fashion & Accessoires | 2.04× | ||
| 06 | Leather | Fashion & Accessoires | 1.96× | ||
| 07 | Streetwear | Fashion & Accessoires | 1.90× | ||
| 08 | Crochet | Home & Garden | 1.89× | ||
| 09 | Parfois (fashion accessories) | Fashion & Accessoires | 1.76× | ||
| 10 | Skirt | Fashion & Accessoires | 1.76× | ||
| 11 | Blouse | Fashion & Accessoires | 1.71× | ||
| 12 | Jeans | Fashion & Accessoires | 1.66× | ||
| 13 | Stradivarius | Shopping | 1.64× | ||
| 14 | Lingerie | Fashion & Accessoires | 1.61× | ||
| 15 | Trousers | Fashion & Accessoires | 1.57× | ||
| 16 | Dresses | Fashion & Accessoires | 1.56× | ||
| 17 | Fragrances | Beauty & Wellness | 1.53× | ||
| 18 | Men's clothing | Fashion & Accessoires | 1.53× | ||
| 19 | Handbags | Fashion & Accessoires | 1.53× | ||
| 20 | Fashion design | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.43× | |
| Design Affinity | PREMIUM | 1.41× | |
| Individualism | JOY | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.88× | |
| Career Orientation | POWER | 0.99× | |
| Patriotism | CONSERVATISM | 0.99× |
Haute couture has an estimated audience of 1,342,597 people in Portugal, concentrated in Lisbon District and Porto District.
71.2% of Haute couture fans are female, 28.8% are male, with an average age of 43.6 years.
Haute couture fans show strongest brand affinity for Diamond (3.93×), Dresses (1.56×), and Fragrances (1.53×) over the country average.
Haute couture fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Haute couture itself, the audience over-indexes on Dresses (1.56×), Fragrances (1.53×), Sweater (2.74×), and Men's clothing (1.53×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Haute couture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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