A data profile of the people who buy, follow and care about Fragrances in Portugal — modelled from more than twelve digital signal sources. Fragrances has an estimated audience of 3,333,279 people in Portugal.
The average Fragrances fan in Portugal is 46.5 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Wedding anniversary, Céline, Piaget, with strongest over-indexing on Wedding anniversary (1.52× the country average).
Demographically, the Fragrances audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Creativity, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Fragrances fan in Portugal is more female, around 46.5 years old, with strong Creativity tendencies and a notable affinity for Wedding anniversary.
The key figures that characterise the Fragrances profile in Portugal.
70.1% are female, 29.9% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 46.5 |
| Estimated audience size | 3,333,279 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 36% |
of the worldwide Fragrances audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
Where the Fragrances audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1M | 1.17× | |
| 02 | Faro District | ~200K | 1.07× | |
| 03 | Porto District | ~800K | 1.06× | |
| 04 | Santarém District | ~200K | 1.06× | |
| 05 | Bragança District | ~40K | 1.06× | |
| 06 | Portalegre District | ~40K | 1.05× | |
| 07 | Guarda District | ~40K | 1.04× | |
| 08 | Beja District | ~60K | 1.03× | |
| 09 | Vila Real District | ~60K | 1.01× | |
| 10 | Madeira | ~100K | 1.00× | |
| 11 | Évora District | ~60K | 1.00× | |
| 12 | Castelo Branco District | ~60K | 0.99× | |
| 13 | Azores | ~90K | 0.98× | |
| 14 | Setúbal District | ~400K | 0.97× | |
| 15 | Viseu District | ~100K | 0.97× | |
| 16 | Viana do Castelo District | ~80K | 0.97× | |
| 17 | Leiria District | ~200K | 0.95× | |
| 18 | Coimbra District | ~200K | 0.94× | |
| 19 | Braga District | ~300K | 0.92× | |
| 20 | Aveiro District | ~200K | 0.92× |
The strongest cross-interests of the Fragrances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bodas | Fashion & Accessoires | 1.62× | ||
| 02 | Titik | Travel & Leisure | 1.58× | ||
| 03 | Maje | Shopping | 1.56× | ||
| 04 | Céline | Fashion & Accessoires | 1.55× | ||
| 05 | Piaget | Fashion & Accessoires | 1.55× | ||
| 06 | Sanofi | Health | 1.54× | ||
| 07 | Diamond Ring | Fashion & Accessoires | 1.54× | ||
| 08 | Musée d'Art Moderne de la Ville de Paris | Travel & Leisure | 1.54× | ||
| 09 | National Gallery of Victoria | Arts & Culture | 1.54× | ||
| 10 | Agritourism | Travel & Leisure | 1.53× | ||
| 11 | Guggenheim Museum Bilbao | Arts & Culture | 1.53× | ||
| 12 | Honeymoon | Kids & Family | 1.53× | ||
| 13 | Thyssen-Bornemisza Museum | Arts & Culture | 1.53× | ||
| 14 | Costa Brava | Travel & Leisure | 1.53× | ||
| 15 | Wedding anniversary | Kids & Family | 1.52× | ||
| 16 | Tate | Arts & Culture | 1.52× | ||
| 17 | Le Creuset | Home & Garden | 1.52× | ||
| 18 | Luxury Boutique | Shopping | 1.52× | ||
| 19 | Tom Ford | Fashion & Accessoires | 1.51× | ||
| 20 | Moncler | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.09× | |
| Spirituality | BALANCE | 0.92× | |
| Mindfulness | BALANCE | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.54× | |
| Early Adopter Mentality | POWER | 0.61× | |
| Risk Appetite | THRILL | 0.63× |
Fragrances has an estimated audience of 3,333,279 people in Portugal, concentrated in Lisbon District and Porto District.
70.1% of Fragrances fans are female, 29.9% are male, with an average age of 46.5 years.
Fragrances fans show strongest brand affinity for Wedding anniversary (1.52×), Céline (1.55×), and Piaget (1.55×) over the country average.
Fragrances fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~800K), and Setúbal District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Fragrances itself, the audience over-indexes on Céline (1.55×), Piaget (1.55×), Tom Ford (1.51×), and Moncler (1.51×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Fragrances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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