Fragrances Audience in Mexico
Fragrances has an estimated audience of 6,575,180 people in Mexico. 60.3% are female, 39.7% are male, average age 34.8. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Price Shoes, Skin care, Keratin, Children's clothing, Blouse.
The average Fragrances fan in Mexico is 34.8 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Price Shoes, Skin care, Keratin, with strongest over-indexing on Price Shoes (1.64× the country average). Demographically, the Fragrances audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Fragrances
Demographics of Fragrances fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 34.8 |
| Estimated audience size | 6,575,180 |
Audience persona
The typical Fragrances fan in Mexico is more female, around 34.8 years old, with strong Spirituality tendencies and a notable affinity for Price Shoes.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 811,152 | 0.9× |
| Distrito Federal | 646,912 | 0.75× |
| Jalisco | 582,275 | 1.2× |
| Nuevo Leon | 572,899 | 1.45× |
| Baja California | 484,156 | 1.77× |
| Veracruz (state) | 352,932 | 0.91× |
| Chihuahua | 330,754 | 1.45× |
| Guanajuato | 318,040 | 1.02× |
| Michoacan de Ocampo | 271,505 | 1.19× |
| Puebla | 258,021 | 0.74× |
| Coahuila de Zaragoza | 248,256 | 1.26× |
| Sinaloa | 204,628 | 1.17× |
| Guerrero | 178,713 | 1.07× |
| Yucatan | 158,201 | 1.16× |
| Chiapas | 152,390 | 0.77× |
| Oaxaca | 114,176 | 0.63× |
| Hidalgo | 83,488 | 0.52× |
| Durango | 80,932 | 0.89× |
| Morelos | 79,100 | 0.7× |
| Aguascalientes | 69,623 | 0.83× |
| Nayarit | 64,878 | 1.02× |
| Baja California Sur | 62,760 | 1.19× |
| Zacatecas | 57,334 | 0.69× |
| Campeche | 40,847 | 0.82× |
| Colima | 37,465 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Price Shoes | 1.64× | Shopping |
| Skin care | 1.56× | Beauty & Wellness |
| Keratin | 1.6× | Beauty & Wellness |
| Children's clothing | 1.51× | Fashion & Accessoires |
| Blouse | 1.53× | Fashion & Accessoires |
| Mail order | 1.92× | Fashion & Accessoires |
| Collagen | 1.84× | Beauty & Wellness |
| Calvin Klein | 1.55× | Fashion & Accessoires |
| Facial care | 1.88× | Beauty & Wellness |
| Spring cleaning | 1.72× | Home & Garden |
| TVyNovelas | 1.53× | Movies & TV |
| Vianney | 1.52× | Music & Radio |
| Bijou (jewellery) | 1.52× | Fashion & Accessoires |
| Alexander McQueen (brand) | 1.94× | Fashion & Accessoires |
| Earthsea | 1.72× | Literature |
| Stains | 1.59× | Home & Garden |
| Eduardo Capetillo | 1.8× | Movies & TV |
| Sportswear (fashion) | 1.59× | Fashion & Accessoires |
| Huggies | 1.73× | Kids & Family |
| Mary Kay | 1.64× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.28 |
| Travelling | THRILL | 1.25 |
| Price Sensitivity | PREMIUM | 1.24 |
| Creativity | OPEN | 1.1 |
| Need for Security | CONSERVATISM | 1.08 |
| Extroversion | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
See Fragrances audiences in other countries
More Fragrances audiences in Mexico
- Coco (perfume) (611,447)
- Roja (600,378)
- Paco Rabanne (397,037)
- Paris Hilton (fragrance) (381,820)
- Bleu de Chanel (255,675)
Frequently asked questions
How many fans does Fragrances have in Mexico?
Fragrances has an estimated audience of 6,575,180 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Fragrances fans?
60.3% of Fragrances fans are female, 39.7% are male, with an average age of 34.8 years.
Which brands do Fragrances fans like most?
Fragrances fans show strongest brand affinity for Price Shoes (1.64×), Skin care (1.56×), and Keratin (1.6×) over the country average.
Where do Fragrances fans live in Mexico?
Fragrances fans in Mexico are most concentrated in State of Mexico (reach 811,152), Distrito Federal (reach 646,912), and Jalisco (reach 582,275). These three regions account for the largest share of the active audience.
What other brands do Fragrances fans also like?
Beyond Fragrances itself, the audience over-indexes on Skin care (1.56×), Keratin (1.6×), Children's clothing (1.51×), and Blouse (1.53×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Fragrances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.