Fragrances Audience in Canada
Fragrances has an estimated audience of 5,662,080 people in Canada. 69.9% are female, 30.1% are male, average age 40.8. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Sephora, Skin care, Personal care, Shoppers Drug Mart, Aritzia.
The average Fragrances fan in Canada is 40.8 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Sephora, Skin care, Personal care, with strongest over-indexing on Sephora (1.94× the country average). Demographically, the Fragrances audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Fragrances
Demographics of Fragrances fans
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 40.8 |
| Estimated audience size | 5,662,080 |
Audience persona
The typical Fragrances fan in Canada is more female, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Sephora.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,448,933 | 1.45× |
| Quebec | 2,018,036 | 1.49× |
| British Columbia | 977,439 | 1.15× |
| Alberta | 808,392 | 1.16× |
| Manitoba | 226,842 | 1.07× |
| Saskatchewan | 170,371 | 0.95× |
| Nova Scotia | 136,927 | 0.81× |
| New Brunswick | 110,434 | 0.84× |
| Newfoundland and Labrador | 67,051 | 0.78× |
| Prince Edward Island | 22,845 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sephora | 1.94× | Shopping |
| Skin care | 2.11× | Beauty & Wellness |
| Personal care | 1.86× | Health |
| Shoppers Drug Mart | 1.65× | Shopping |
| Aritzia | 1.69× | Fashion & Accessoires |
| Natural product | 1.94× | Food & Beverages |
| Moisturizer | 2.18× | Home & Garden |
| H&M | 1.61× | Shopping |
| Handbags | 1.68× | Fashion & Accessoires |
| HomeSense | 1.69× | Home & Garden |
| Hair care | 1.76× | Beauty & Wellness |
| Natural skin care | 2.03× | Beauty & Wellness |
| Reitmans | 1.68× | Fashion & Accessoires |
| Anti-aging cream | 2.05× | Beauty & Wellness |
| Organic product | 1.88× | Food & Beverages |
| Wig | 1.88× | Beauty & Wellness |
| Designer clothing | 1.82× | Fashion & Accessoires |
| Self-love | 1.53× | Health |
| Zara | 1.82× | Shopping |
| Essential oil | 2.28× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.7 |
| Spirituality | BALANCE | 1.38 |
| Travelling | THRILL | 1.3 |
| Individualism | JOY | 1.26 |
| Early Adopter Mentality | POWER | 1.2 |
| Need for Security | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
See Fragrances audiences in other countries
More Fragrances audiences in Canada
- Paris Hilton (fragrance) (445,800)
- Fragrance oil (374,062)
- Coco (perfume) (359,618)
- Parfum (310,591)
- Eau de toilette (241,974)
Frequently asked questions
How many fans does Fragrances have in Canada?
Fragrances has an estimated audience of 5,662,080 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Fragrances fans?
69.9% of Fragrances fans are female, 30.1% are male, with an average age of 40.8 years.
Which brands do Fragrances fans like most?
Fragrances fans show strongest brand affinity for Sephora (1.94×), Skin care (2.11×), and Personal care (1.86×) over the country average.
Where do Fragrances fans live in Canada?
Fragrances fans in Canada are most concentrated in Ontario (reach 3,448,933), Quebec (reach 2,018,036), and British Columbia (reach 977,439). These three regions account for the largest share of the active audience.
What other brands do Fragrances fans also like?
Beyond Fragrances itself, the audience over-indexes on Skin care (2.11×), Personal care (1.86×), Shoppers Drug Mart (1.65×), and Aritzia (1.69×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Fragrances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.