A data profile of the people who buy, follow and care about Fragrances in Canada — modelled from more than twelve digital signal sources. Fragrances has an estimated audience of 5,662,080 people in Canada.
The average Fragrances fan in Canada is 40.8 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Sephora, Skin care, Personal care, with strongest over-indexing on Sephora (1.94× the country average).
Demographically, the Fragrances audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Fragrances fan in Canada is more female, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Sephora.
The key figures that characterise the Fragrances profile in Canada.
69.9% are female, 30.1% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 40.8 |
| Estimated audience size | 5,662,080 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Fragrances audience comes from Canada.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
Where the Fragrances audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~2M | 1.49× | |
| 02 | Ontario | ~3.5M | 1.45× | |
| 03 | Alberta | ~800K | 1.16× | |
| 04 | British Columbia | ~1M | 1.15× | |
| 05 | Manitoba | ~200K | 1.07× | |
| 06 | Saskatchewan | ~200K | 0.95× | |
| 07 | New Brunswick | ~100K | 0.84× | |
| 08 | Prince Edward Island | ~20K | 0.82× | |
| 09 | Nova Scotia | ~100K | 0.81× | |
| 10 | Newfoundland and Labrador | ~70K | 0.78× |
The strongest cross-interests of the Fragrances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Essential oil | Home & Garden | 2.28× | ||
| 02 | Moisturizer | Home & Garden | 2.18× | ||
| 03 | Skin care | Beauty & Wellness | 2.11× | ||
| 04 | Anti-aging cream | Beauty & Wellness | 2.05× | ||
| 05 | Natural skin care | Beauty & Wellness | 2.03× | ||
| 06 | Sephora | Shopping | 1.94× | ||
| 07 | Natural product | Food & Beverages | 1.94× | ||
| 08 | Organic product | Food & Beverages | 1.88× | ||
| 09 | Wig | Beauty & Wellness | 1.88× | ||
| 10 | Personal care | Health | 1.86× | ||
| 11 | Designer clothing | Fashion & Accessoires | 1.82× | ||
| 12 | Zara | Shopping | 1.82× | ||
| 13 | Hair care | Beauty & Wellness | 1.76× | ||
| 14 | Aritzia | Fashion & Accessoires | 1.69× | ||
| 15 | HomeSense | Home & Garden | 1.69× | ||
| 16 | Handbags | Fashion & Accessoires | 1.68× | ||
| 17 | Reitmans | Fashion & Accessoires | 1.68× | ||
| 18 | Shoppers Drug Mart | Shopping | 1.65× | ||
| 19 | H&M | Shopping | 1.61× | ||
| 20 | Self-love | Health | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.70× | |
| Spirituality | BALANCE | 1.38× | |
| Travelling | THRILL | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.65× | |
| Sports Activity | POWER | 0.69× | |
| Family Orientation | CONSERVATISM | 0.79× |
Fragrances has an estimated audience of 5,662,080 people in Canada, concentrated in Ontario and Quebec.
69.9% of Fragrances fans are female, 30.1% are male, with an average age of 40.8 years.
Fragrances fans show strongest brand affinity for Sephora (1.94×), Skin care (2.11×), and Personal care (1.86×) over the country average.
Fragrances fans in Canada are most concentrated in Ontario (reach ~3.5M), Quebec (reach ~2M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Fragrances itself, the audience over-indexes on Skin care (2.11×), Personal care (1.86×), Shoppers Drug Mart (1.65×), and Aritzia (1.69×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Fragrances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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