Natural product Audience in Canada
Natural product has an estimated audience of 4,117,217 people in Canada. 70.0% are female, 30.0% are male, average age 43.0. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Natural skin care, Anti-aging cream, Personal care, Skin care, Do it yourself (DIY).
The average Natural product fan in Canada is 43.0 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Natural skin care, Anti-aging cream, Personal care, with strongest over-indexing on Natural skin care (4.63× the country average). Demographically, the Natural product audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Mindfulness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Natural product fans
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 43.0 |
| Estimated audience size | 4,117,217 |
Audience persona
The typical Natural product fan in Canada is more female, around 43.0 years old, with strong Mindfulness tendencies and a notable affinity for Natural skin care.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 1,600,013 | 0.93× |
| Quebec | 1,003,250 | 1.02× |
| British Columbia | 640,189 | 1.04× |
| Alberta | 447,803 | 0.88× |
| Manitoba | 146,718 | 0.95× |
| Saskatchewan | 124,055 | 0.95× |
| Nova Scotia | 116,626 | 0.95× |
| New Brunswick | 94,066 | 0.99× |
| Newfoundland and Labrador | 63,070 | 1.01× |
| Prince Edward Island | 23,325 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural skin care | 4.63× | Beauty & Wellness |
| Anti-aging cream | 4.13× | Beauty & Wellness |
| Personal care | 2.47× | Health |
| Skin care | 2.5× | Beauty & Wellness |
| Do it yourself (DIY) | 1.73× | Home & Garden |
| Makeup Tutorials | 3.61× | Beauty & Wellness |
| Sephora | 1.93× | Shopping |
| Taylor Swift | 2.14× | Music & Radio |
| Organic food | 1.87× | Food & Beverages |
| Millie Bobby Brown | 2.87× | Movies & TV |
| Beauty salons | 1.7× | Beauty & Wellness |
| Fragrances | 1.94× | Beauty & Wellness |
| Local food | 1.86× | Food & Beverages |
| Hair care | 2.21× | Beauty & Wellness |
| Eyelash extensions | 2.95× | Beauty & Wellness |
| Manicure | 2.88× | Beauty & Wellness |
| Charlotte Tilbury | 3.91× | Beauty & Wellness |
| Urban Outfitters | 2.57× | Shopping |
| Etsy | 2.07× | Fashion & Accessoires |
| Eye liner | 3.11× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.94 |
| Indulgence | JOY | 1.82 |
| LGBTQ+ Identity | OPEN | 1.74 |
| Family Orientation | CONSERVATISM | 1.64 |
| Design Affinity | PREMIUM | 1.64 |
| Pet Ownership | JOY | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| Italy | 4.8% |
| United Kingdom | 4.4% |
See Natural product audiences in other countries
More Food & Beverages audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Natural product have in Canada?
Natural product has an estimated audience of 4,117,217 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Natural product fans?
70.0% of Natural product fans are female, 30.0% are male, with an average age of 43.0 years.
Which brands do Natural product fans like most?
Natural product fans show strongest brand affinity for Natural skin care (4.63×), Anti-aging cream (4.13×), and Personal care (2.47×) over the country average.
Where do Natural product fans live in Canada?
Natural product fans in Canada are most concentrated in Ontario (reach 1,600,013), Quebec (reach 1,003,250), and British Columbia (reach 640,189). These three regions account for the largest share of the active audience.
What other brands do Natural product fans also like?
Beyond Natural product itself, the audience over-indexes on Anti-aging cream (4.13×), Personal care (2.47×), Skin care (2.5×), and Do it yourself (DIY) (1.73×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Natural product. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.