Organic food Audience in Canada
Organic food has an estimated audience of 6,685,253 people in Canada. 62.1% are female, 37.9% are male, average age 41.7. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Health & wellness, Recipes, Save-On-Foods, Shoppers Drug Mart, Aritzia.
The average Organic food fan in Canada is 41.7 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Health & wellness, Recipes, Save-On-Foods, with strongest over-indexing on Health & wellness (1.81× the country average). Demographically, the Organic food audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Organic food fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 41.7 |
| Estimated audience size | 6,685,253 |
Audience persona
The typical Organic food fan in Canada is more female, around 41.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Health & wellness.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,025,804 | 1.44× |
| Quebec | 1,751,587 | 1.09× |
| British Columbia | 1,366,375 | 1.37× |
| Alberta | 840,573 | 1.02× |
| Manitoba | 234,668 | 0.94× |
| Saskatchewan | 205,539 | 0.97× |
| Nova Scotia | 185,394 | 0.93× |
| New Brunswick | 144,838 | 0.94× |
| Newfoundland and Labrador | 96,618 | 0.95× |
| Prince Edward Island | 33,290 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Health & wellness | 1.81× | Health |
| Recipes | 1.53× | Food & Beverages |
| Save-On-Foods | 1.86× | Food & Beverages |
| Shoppers Drug Mart | 1.68× | Shopping |
| Aritzia | 1.8× | Fashion & Accessoires |
| Old Navy | 1.62× | Fashion & Accessoires |
| Vegetable | 1.75× | Food & Beverages |
| IKEA | 1.54× | Home & Garden |
| Fruit | 1.59× | Food & Beverages |
| Local food | 1.73× | Food & Beverages |
| Home repair | 1.72× | Home & Garden |
| Grocery store | 1.7× | Food & Beverages |
| HomeSense | 1.85× | Home & Garden |
| Skin care | 1.68× | Beauty & Wellness |
| Healthy diet | 1.75× | Health |
| London Drugs | 1.7× | Shopping |
| Michaels Stores | 1.63× | Arts & Culture |
| Culinary art | 1.74× | Arts & Culture |
| Natural product | 1.87× | Food & Beverages |
| Reitmans | 1.86× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.5 |
| Patriotism | CONSERVATISM | 1.38 |
| Travelling | THRILL | 1.26 |
| Design Affinity | PREMIUM | 1.21 |
| Need for Security | CONSERVATISM | 1.2 |
| Individualism | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.8% |
| Italy | 5.0% |
See Organic food audiences in other countries
More Food & Beverages audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Organic food have in Canada?
Organic food has an estimated audience of 6,685,253 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Organic food fans?
62.1% of Organic food fans are female, 37.9% are male, with an average age of 41.7 years.
Which brands do Organic food fans like most?
Organic food fans show strongest brand affinity for Health & wellness (1.81×), Recipes (1.53×), and Save-On-Foods (1.86×) over the country average.
Where do Organic food fans live in Canada?
Organic food fans in Canada are most concentrated in Ontario (reach 4,025,804), Quebec (reach 1,751,587), and British Columbia (reach 1,366,375). These three regions account for the largest share of the active audience.
What other brands do Organic food fans also like?
Beyond Organic food itself, the audience over-indexes on Recipes (1.53×), Save-On-Foods (1.86×), Shoppers Drug Mart (1.68×), and Aritzia (1.8×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Organic food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.