A data profile of the people who buy, follow and care about Organic food in Canada — modelled from more than twelve digital signal sources. Organic food has an estimated audience of 6,685,253 people in Canada.
The average Organic food fan in Canada is 41.7 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Health & wellness, Recipes, Save-On-Foods, with strongest over-indexing on Health & wellness (1.81× the country average).
Demographically, the Organic food audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Organic food fan in Canada is more female, around 41.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Health & wellness.
The key figures that characterise the Organic food profile in Canada.
62.1% are female, 37.9% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 41.7 |
| Estimated audience size | 6,685,253 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Organic food audience comes from Canada.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.8% |
| Italy | 5.0% |
Where the Organic food audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4M | 1.44× | |
| 02 | British Columbia | ~1.5M | 1.37× | |
| 03 | Quebec | ~2M | 1.09× | |
| 04 | Alberta | ~800K | 1.02× | |
| 05 | Prince Edward Island | ~30K | 1.01× | |
| 06 | Saskatchewan | ~200K | 0.97× | |
| 07 | Newfoundland and Labrador | ~100K | 0.95× | |
| 08 | Manitoba | ~200K | 0.94× | |
| 09 | New Brunswick | ~100K | 0.94× | |
| 10 | Nova Scotia | ~200K | 0.93× |
The strongest cross-interests of the Organic food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natural product | Food & Beverages | 1.87× | ||
| 02 | Save-On-Foods | Food & Beverages | 1.86× | ||
| 03 | Reitmans | Fashion & Accessoires | 1.86× | ||
| 04 | HomeSense | Home & Garden | 1.85× | ||
| 05 | Health & wellness | Health | 1.81× | ||
| 06 | Aritzia | Fashion & Accessoires | 1.80× | ||
| 07 | Vegetable | Food & Beverages | 1.75× | ||
| 08 | Healthy diet | Health | 1.75× | ||
| 09 | Culinary art | Arts & Culture | 1.74× | ||
| 10 | Local food | Food & Beverages | 1.73× | ||
| 11 | Home repair | Home & Garden | 1.72× | ||
| 12 | Grocery store | Food & Beverages | 1.70× | ||
| 13 | London Drugs | Shopping | 1.70× | ||
| 14 | Shoppers Drug Mart | Shopping | 1.68× | ||
| 15 | Skin care | Beauty & Wellness | 1.68× | ||
| 16 | Michaels Stores | Arts & Culture | 1.63× | ||
| 17 | Old Navy | Fashion & Accessoires | 1.62× | ||
| 18 | Fruit | Food & Beverages | 1.59× | ||
| 19 | IKEA | Home & Garden | 1.54× | ||
| 20 | Recipes | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.50× | |
| Patriotism | CONSERVATISM | 1.38× | |
| Travelling | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.65× | |
| Family Orientation | CONSERVATISM | 0.81× | |
| Urban Lifestyle | OPEN | 0.84× |
Organic food has an estimated audience of 6,685,253 people in Canada, concentrated in Ontario and Quebec.
62.1% of Organic food fans are female, 37.9% are male, with an average age of 41.7 years.
Organic food fans show strongest brand affinity for Health & wellness (1.81×), Recipes (1.53×), and Save-On-Foods (1.86×) over the country average.
Organic food fans in Canada are most concentrated in Ontario (reach ~4M), Quebec (reach ~2M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Organic food itself, the audience over-indexes on Recipes (1.53×), Save-On-Foods (1.86×), Shoppers Drug Mart (1.68×), and Aritzia (1.8×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Organic food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.