London Drugs Audience in Canada
London Drugs has an estimated audience of 5,545,950 people in Canada. 69.8% are female, 30.2% are male, average age 44.2. Top regions: British Columbia, Alberta, Saskatchewan. Top brand affinities: Save-On-Foods, Google Flights, Reggae en Español, HomeSense, The Brick.
The average London Drugs fan in Canada is 44.2 years old, more female, and lives primarily in British Columbia. The audience is concentrated in British Columbia, Alberta, Saskatchewan. Top brand affinities include Save-On-Foods, Google Flights, Reggae en Español, with strongest over-indexing on Save-On-Foods (5.3× the country average). Demographically, the London Drugs audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Need for Security, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Retail
Demographics of London Drugs fans
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 44.2 |
| Estimated audience size | 5,545,950 |
Audience persona
The typical London Drugs fan in Canada is more female, around 44.2 years old, with strong Need for Security tendencies and a notable affinity for Save-On-Foods.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| British Columbia | 4,159,462 | 5.5× |
| Alberta | 1,476,019 | 2.16× |
| Saskatchewan | 296,262 | 1.69× |
| Ontario | 196,077 | 0.08× |
| Manitoba | 86,132 | 0.42× |
| Quebec | 72,658 | 0.05× |
| New Brunswick | 27,201 | 0.21× |
| Nova Scotia | 23,984 | 0.15× |
| Newfoundland and Labrador | 20,628 | 0.24× |
| Prince Edward Island | 12,828 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Save-On-Foods | 5.3× | Food & Beverages |
| Google Flights | 5.1× | Travel & Leisure |
| Reggae en Español | 15.74× | Music & Radio |
| HomeSense | 3.56× | Home & Garden |
| The Brick | 3.98× | Shopping |
| Rexall | 3.76× | Shopping |
| Shoppers Drug Mart | 2.24× | Shopping |
| Giant Tiger | 2.56× | Shopping |
| Esso | 2.19× | Cars & Mobility |
| Boston Pizza | 2.31× | Food & Beverages |
| Marshalls | 2.92× | Fashion & Accessoires |
| Kijiji | 1.99× | Shopping |
| Scandinavian Kitchen | 26.21× | Home & Garden |
| FreshCo | 2.69× | Shopping |
| Best Buy | 1.86× | Shopping |
| Sport Chek | 1.66× | Shopping |
| Costco | 1.58× | Shopping |
| The Shoe Company | 3.69× | Shopping |
| Old Navy | 1.63× | Fashion & Accessoires |
| British Columbia | 1.57× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.69 |
| Travelling | THRILL | 2.26 |
| Individualism | JOY | 1.98 |
| Convenience Orientation | PREMIUM | 1.82 |
| Patriotism | CONSERVATISM | 1.56 |
| Social Media Usage | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 94.4% |
| United States | 2.0% |
| China | 1.8% |
See London Drugs audiences in other countries
More Retail audiences in Canada
- Dollarama (6,404,636)
- Loblaw Companies (3,086,051)
- The UPS Store (2,506,810)
- Sears Canada (40,227)
- F. W. Woolworth Company (34,255)
Frequently asked questions
How many fans does London Drugs have in Canada?
London Drugs has an estimated audience of 5,545,950 people in Canada, concentrated in British Columbia and Alberta.
What is the gender split and age of London Drugs fans?
69.8% of London Drugs fans are female, 30.2% are male, with an average age of 44.2 years.
Which brands do London Drugs fans like most?
London Drugs fans show strongest brand affinity for Save-On-Foods (5.3×), Google Flights (5.1×), and Reggae en Español (15.74×) over the country average.
Where do London Drugs fans live in Canada?
London Drugs fans in Canada are most concentrated in British Columbia (reach 4,159,462), Alberta (reach 1,476,019), and Saskatchewan (reach 296,262). These three regions account for the largest share of the active audience.
What other brands do London Drugs fans also like?
Beyond London Drugs itself, the audience over-indexes on Google Flights (5.1×), Reggae en Español (15.74×), HomeSense (3.56×), and The Brick (3.98×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for London Drugs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.