A data profile of the people who buy, follow and care about London Drugs in Canada — modelled from more than twelve digital signal sources. London Drugs has an estimated audience of 5,534,969 people in Canada.
The average London Drugs fan in Canada is 44.2 years old, more female, and lives primarily in British Columbia.
The audience is concentrated in British Columbia, Alberta, Saskatchewan.
Top brand affinities include Save-On-Foods, Google Flights, Reggae en Español, with strongest over-indexing on Save-On-Foods (5.3× the country average).
Demographically, the London Drugs audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Need for Security, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical London Drugs fan in Canada is more female, around 44.2 years old, with strong Need for Security tendencies and a notable affinity for Save-On-Foods.
The key figures that characterise the London Drugs profile in Canada.
69.8% are female, 30.2% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 44.2 |
| Estimated audience size | 5,534,969 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide London Drugs audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 94.3% |
| United States | 2.0% |
| China | 1.8% |
Where the London Drugs audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~4M | 5.50× | |
| 02 | Alberta | ~1.5M | 2.16× | |
| 03 | Saskatchewan | ~300K | 1.69× | |
| 04 | Prince Edward Island | ~10K | 0.47× | |
| 05 | Manitoba | ~90K | 0.42× | |
| 06 | Newfoundland and Labrador | ~20K | 0.24× | |
| 07 | New Brunswick | ~30K | 0.21× | |
| 08 | Nova Scotia | ~20K | 0.15× | |
| 09 | Ontario | ~200K | 0.08× | |
| 10 | Quebec | ~70K | 0.05× |
The strongest cross-interests of the London Drugs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scandinavian Kitchen | Home & Garden | 26.21× | ||
| 02 | Reggae en Español | Music & Radio | 15.74× | ||
| 03 | Save-On-Foods | Food & Beverages | 5.30× | ||
| 04 | Google Flights | Travel & Leisure | 5.10× | ||
| 05 | Face to Face (punk band) | Music & Radio | 4.42× | ||
| 06 | The Brick | Shopping | 3.98× | ||
| 07 | Rexall | Shopping | 3.76× | ||
| 08 | The Shoe Company | Shopping | 3.69× | ||
| 09 | HomeSense | Home & Garden | 3.56× | ||
| 10 | Marshalls | Fashion & Accessoires | 2.92× | ||
| 11 | FreshCo | Shopping | 2.69× | ||
| 12 | Giant Tiger | Shopping | 2.56× | ||
| 13 | Boston Pizza | Food & Beverages | 2.31× | ||
| 14 | Shoppers Drug Mart | Shopping | 2.24× | ||
| 15 | Esso | Cars & Mobility | 2.19× | ||
| 16 | Kijiji | Shopping | 1.99× | ||
| 17 | Best Buy | Shopping | 1.86× | ||
| 18 | Sport Chek | Shopping | 1.66× | ||
| 19 | Old Navy | Fashion & Accessoires | 1.63× | ||
| 20 | Costco | Shopping | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.69× | |
| Travelling | THRILL | 2.26× | |
| Individualism | JOY | 1.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.89× | |
| Family Orientation | CONSERVATISM | 0.90× | |
| Career Orientation | POWER | 1.07× |
London Drugs's target market in Canada covers an estimated 5,534,969 people, concentrated in British Columbia and Alberta.
69.8% of the London Drugs audience are female, 30.2% are male, with an average age of 44.2 years.
London Drugs fans show strongest brand affinity for Save-On-Foods (5.3×), Google Flights (5.1×), and Reggae en Español (15.74×) over the country average.
London Drugs fans in Canada are most concentrated in British Columbia (reach ~4M), Alberta (reach ~1.5M), and Saskatchewan (reach ~300K). These three regions account for the largest share of the active audience.
Beyond London Drugs itself, the audience over-indexes on Google Flights (5.1×), Reggae en Español (15.74×), HomeSense (3.56×), and The Brick (3.98×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for London Drugs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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