Best Buy Audience in Canada
Best Buy has an estimated audience of 6,960,376 people in Canada. 53.4% are female, 46.6% are male, average age 38.9. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Staples (Canada), Staples Inc., Halsey, TD Canada Trust, Sport Chek.
The average Best Buy fan in Canada is 38.9 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Staples (Canada), Staples Inc., Halsey, with strongest over-indexing on Staples (Canada) (2.99× the country average). Demographically, the Best Buy audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Individualism, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Electronics
Demographics of Best Buy fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 38.9 |
| Estimated audience size | 6,960,376 |
Audience persona
The typical Best Buy fan in Canada is balanced, around 38.9 years old, with strong Individualism tendencies and a notable affinity for Staples (Canada).
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,456,959 | 1.19× |
| Quebec | 2,166,139 | 1.3× |
| British Columbia | 1,216,668 | 1.17× |
| Alberta | 982,462 | 1.14× |
| Manitoba | 273,412 | 1.05× |
| Saskatchewan | 204,743 | 0.93× |
| Nova Scotia | 179,225 | 0.86× |
| New Brunswick | 134,074 | 0.83× |
| Newfoundland and Labrador | 87,254 | 0.82× |
| Prince Edward Island | 24,146 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Staples (Canada) | 2.99× | Business & Career |
| Staples Inc. | 2.89× | Business & Career |
| Halsey | 10.45× | Music & Radio |
| TD Canada Trust | 1.86× | Business & Career |
| Sport Chek | 1.64× | Shopping |
| EBay | 1.58× | Shopping |
| London Drugs | 1.77× | Shopping |
| EB Games | 3.69× | Games |
| Toronto-Dominion Bank | 1.56× | Business & Career |
| AliExpress | 2.14× | Shopping |
| Dollarama | 1.52× | Shopping |
| HomeSense | 1.75× | Home & Garden |
| Pizza Pizza | 1.52× | Food & Beverages |
| Telus | 1.62× | Technology & Electronics |
| Black Friday (shopping) | 1.52× | Shopping |
| Foot Locker | 1.85× | Shopping |
| The Brick | 1.73× | Shopping |
| Amazon.com | 1.52× | Shopping |
| Zoom (TV channel) | 1.94× | Technology & Electronics |
| Laptop | 1.77× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.55 |
| Patriotism | CONSERVATISM | 1.33 |
| Early Adopter Mentality | POWER | 1.29 |
| Design Affinity | PREMIUM | 1.28 |
| Career Orientation | POWER | 1.21 |
| Social Media Usage | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 73.3% |
| Canada | 8.3% |
| China | 2.4% |
See Best Buy audiences in other countries
More Electronics audiences in Canada
- Newegg (592,698)
- Saturn (store) (208,997)
- RadioShack (83,585)
- Fnac (63,858)
- YesAsia (22,684)
Frequently asked questions
How many fans does Best Buy have in Canada?
Best Buy has an estimated audience of 6,960,376 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Best Buy fans?
53.4% of Best Buy fans are female, 46.6% are male, with an average age of 38.9 years.
Which brands do Best Buy fans like most?
Best Buy fans show strongest brand affinity for Staples (Canada) (2.99×), Staples Inc. (2.89×), and Halsey (10.45×) over the country average.
Where do Best Buy fans live in Canada?
Best Buy fans in Canada are most concentrated in Ontario (reach 3,456,959), Quebec (reach 2,166,139), and British Columbia (reach 1,216,668). These three regions account for the largest share of the active audience.
What other brands do Best Buy fans also like?
Beyond Best Buy itself, the audience over-indexes on Staples Inc. (2.89×), Halsey (10.45×), TD Canada Trust (1.86×), and Sport Chek (1.64×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Best Buy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.