A data profile of the people who buy, follow and care about Best Buy in Canada — modelled from more than twelve digital signal sources. Best Buy has an estimated audience of 6,960,376 people in Canada.
The average Best Buy fan in Canada is 38.9 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Staples (Canada), Staples Inc., Halsey, with strongest over-indexing on Staples (Canada) (2.99× the country average).
Demographically, the Best Buy audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Best Buy fan in Canada is balanced, around 38.9 years old, with strong Individualism tendencies and a notable affinity for Staples (Canada).
The key figures that characterise the Best Buy profile in Canada.
53.4% are female, 46.6% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 38.9 |
| Estimated audience size | 6,960,376 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Best Buy audience comes from Canada.
| Country | Share |
|---|---|
| United States | 73.2% |
| Canada | 8.2% |
| China | 2.4% |
Where the Best Buy audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~2M | 1.30× | |
| 02 | Ontario | ~3.5M | 1.19× | |
| 03 | British Columbia | ~1M | 1.17× | |
| 04 | Alberta | ~1M | 1.14× | |
| 05 | Manitoba | ~300K | 1.05× | |
| 06 | Saskatchewan | ~200K | 0.93× | |
| 07 | Nova Scotia | ~200K | 0.86× | |
| 08 | New Brunswick | ~100K | 0.83× | |
| 09 | Newfoundland and Labrador | ~90K | 0.82× | |
| 10 | Prince Edward Island | ~20K | 0.71× |
The strongest cross-interests of the Best Buy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Halsey | Music & Radio | 10.45× | ||
| 02 | EB Games | Games | 3.69× | ||
| 03 | Staples (Canada) | Business & Career | 2.99× | ||
| 04 | Staples Inc. | Business & Career | 2.89× | ||
| 05 | AliExpress | Shopping | 2.14× | ||
| 06 | TD Canada Trust | Business & Career | 1.86× | ||
| 07 | Foot Locker | Shopping | 1.85× | ||
| 08 | London Drugs | Shopping | 1.77× | ||
| 09 | Laptop | Technology & Electronics | 1.77× | ||
| 10 | HomeSense | Home & Garden | 1.75× | ||
| 11 | The Brick | Shopping | 1.73× | ||
| 12 | Sport Chek | Shopping | 1.64× | ||
| 13 | Telus | Technology & Electronics | 1.62× | ||
| 14 | EBay | Shopping | 1.58× | ||
| 15 | Bank of Montreal | Business & Career | 1.58× | ||
| 16 | Toronto-Dominion Bank | Business & Career | 1.56× | ||
| 17 | Dollarama | Shopping | 1.52× | ||
| 18 | Pizza Pizza | Food & Beverages | 1.52× | ||
| 19 | Black Friday (shopping) | Shopping | 1.52× | ||
| 20 | Amazon.com | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.55× | |
| Patriotism | CONSERVATISM | 1.33× | |
| Early Adopter Mentality | POWER | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.71× | |
| Price Sensitivity | PREMIUM | 0.92× | |
| Spirituality | BALANCE | 0.93× |
Best Buy's target market in Canada covers an estimated 6,960,376 people, concentrated in Ontario and Quebec.
53.4% of the Best Buy audience are female, 46.6% are male, with an average age of 38.9 years.
Best Buy fans show strongest brand affinity for Staples (Canada) (2.99×), Staples Inc. (2.89×), and Halsey (10.45×) over the country average.
Best Buy fans in Canada are most concentrated in Ontario (reach ~3.5M), Quebec (reach ~2M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Best Buy itself, the audience over-indexes on Staples Inc. (2.89×), Halsey (10.45×), EB Games (3.69×), and TD Canada Trust (1.86×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Best Buy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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