Rascasse Audience Intelligence

RadioShack Target Market in United States

A data profile of the people who buy, follow and care about RadioShack in United States — modelled from more than twelve digital signal sources. RadioShack has an estimated audience of 1,343,067 people in United States.

#4among Electronics in United States#1968among Brand in United States#336in Shopping

The average RadioShack fan in United States is 43.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include dressbarn, Groovy (programming language), Fry's Electronics, with strongest over-indexing on dressbarn (56.74× the country average).

Demographically, the RadioShack audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical RadioShack fan in United States is more male, around 43.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for dressbarn.

Category: Shopping · Type: Brand · Subtype: Electronics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the RadioShack profile in United States.

Audience size
1.3M
in United States
Gender
40.3%♀
59.7% male
Age
43.9
average years
Country rank
#19250
Brand in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of RadioShack

40.3% are female, 59.7% are male, average age 43.9.

Fig. 02

Gender split

40.3%
Female
59.7%
Male
Demographic split for RadioShack audience in United States
MetricValue
Female40.3%
Male59.7%
Average age43.9
Estimated audience size1,343,067
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the RadioShack audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3918%
40-4922%
50+33%
Fig. 04

Worldwide distribution

31.2%

of the worldwide RadioShack audience comes from United States.

Worldwide audience distribution share by country for RadioShack
CountryShare
United States31.2%
Mexico21.3%
El Salvador7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the RadioShack audience in United States is strongest.

Fig. 05

Top regions by affinity

RadioShack customers by region in United States
#RegionReachAffinity×
01Montana~10K2.70×
02Wisconsin~30K1.64×
03Alaska~4K1.54×
04Alabama~30K1.48×
05Idaho~10K1.42×
06Oklahoma~20K1.36×
07Arkansas~20K1.36×
08Tennessee~40K1.31×
09South Carolina~30K1.30×
10Utah~20K1.25×
11West Virginia~7K1.14×
12Kansas~10K1.13×
13Kentucky~20K1.10×
14Wyoming~2K1.09×
15North Carolina~40K1.03×
16Iowa~10K1.02×
17Louisiana~20K1.00×
18New Mexico~7K0.99×
19Minnesota~20K0.98×
20Ohio~40K0.97×
21Missouri~20K0.97×
22New Hampshire~5K0.95×
23Texas~100K0.94×
24Arizona~30K0.94×
25Washington~30K0.93×
26Michigan~30K0.92×
27Maine~4K0.92×
28Florida~80K0.91×
29Pennsylvania~40K0.90×
30Indiana~20K0.90×
31Mississippi~10K0.90×
32Virginia~30K0.88×
33Colorado~20K0.87×
34South Dakota~3K0.84×
35Nebraska~6K0.82×
36Georgia~30K0.81×
37Oregon~10K0.80×
38California~100K0.78×
39Illinois~30K0.78×
40Maryland~20K0.78×
41Connecticut~10K0.74×
42New Jersey~30K0.73×
43Hawaii~4K0.73×
44Delaware~3K0.73×
45North Dakota~2K0.73×
46Nevada~9K0.72×
47Rhode Island~3K0.72×
48Massachusetts~20K0.70×
49New York~50K0.68×
50Washington, District of Columbia~2K0.58×
Fig. 06

Affinity by region

Affinity by region — RadioShack, United States
0.58×1.00×2.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the RadioShack audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for RadioShack audience
#·InterestCategoryAffinity×
01dressbarnShopping56.74×
02Riddick (film)Movies & TV22.50×
03Fry's ElectronicsShopping17.66×
04Warren BuffettBusiness & Career10.90×
05Fazoli'sFood & Beverages9.57×
06Groovy (programming language)Technology & Electronics8.35×
07Micro CenterShopping5.72×
08OpenAITechnology & Electronics4.90×
09Financial adviserBusiness & Career4.69×
10GeminiTechnology & Electronics3.75×
11Office DepotShopping3.13×
12Chat GPTTechnology & Electronics3.05×
13Staples Inc.Business & Career2.91×
14Google MapsInternet & Social Media2.34×
15Dollar GeneralShopping2.27×
16The UPS StoreShopping2.21×
17Best BuyShopping2.11×
18Dollar TreeShopping1.99×
19T-MobileTechnology & Electronics1.88×
20RedditInternet & Social Media1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the RadioShack audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by RadioShack audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.42×
ExtroversionTHRILL1.40×
Price SensitivityPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by RadioShack audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
Design AffinityPREMIUM0.93×
Pet OwnershipJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is RadioShack's target market in United States?

RadioShack's target market in United States covers an estimated 1,343,067 people, concentrated in California and Texas.

02

What is the gender split and age of RadioShack customers?

40.3% of the RadioShack audience are female, 59.7% are male, with an average age of 43.9 years.

03

Which brands do RadioShack fans like most?

RadioShack fans show strongest brand affinity for dressbarn (56.74×), Groovy (programming language) (8.35×), and Fry's Electronics (17.66×) over the country average.

04

Where do RadioShack fans live in United States?

RadioShack fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do RadioShack fans also like?

Beyond RadioShack itself, the audience over-indexes on Groovy (programming language) (8.35×), Fry's Electronics (17.66×), Micro Center (5.72×), and Warren Buffett (10.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Electronics audiences in United States

See RadioShack audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for RadioShack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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