Dollarama Audience in Canada
Dollarama has an estimated audience of 6,404,636 people in Canada. 59.2% are female, 40.8% are male, average age 45.5. Top regions: Ontario, Quebec, Alberta. Top brand affinities: Savers, Giant Tiger, A&W Restaurants, HomeSense, Burger King.
The average Dollarama fan in Canada is 45.5 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, Alberta. Top brand affinities include Savers, Giant Tiger, A&W Restaurants, with strongest over-indexing on Savers (8.21× the country average). Demographically, the Dollarama audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Individualism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Retail
Demographics of Dollarama fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 45.5 |
| Estimated audience size | 6,404,636 |
Audience persona
The typical Dollarama fan in Canada is more female, around 45.5 years old, with strong Individualism tendencies and a notable affinity for Savers.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,623,736 | 1.35× |
| Quebec | 2,559,435 | 1.67× |
| Alberta | 933,214 | 1.18× |
| British Columbia | 805,513 | 0.84× |
| Manitoba | 254,069 | 1.06× |
| Nova Scotia | 176,631 | 0.93× |
| Saskatchewan | 159,701 | 0.79× |
| New Brunswick | 132,524 | 0.9× |
| Newfoundland and Labrador | 81,779 | 0.84× |
| Prince Edward Island | 14,588 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Savers | 8.21× | Shopping |
| Giant Tiger | 3.68× | Shopping |
| A&W Restaurants | 4.76× | Food & Beverages |
| HomeSense | 2.66× | Home & Garden |
| Burger King | 2.4× | Food & Beverages |
| Flipp | 5.42× | Shopping |
| Smashburger | 14.42× | Food & Beverages |
| FreshCo | 2.55× | Shopping |
| Cashback website | 10.1× | Shopping |
| Dollar Tree | 2.38× | Shopping |
| Costco | 1.55× | Shopping |
| Discount stores | 1.72× | Shopping |
| Esso | 1.51× | Cars & Mobility |
| Save-A-Lot | 15.07× | Food & Beverages |
| Discounts and allowances | 1.81× | Shopping |
| Doordash | 2.31× | Food & Beverages |
| Savings bank | 6.36× | Business & Career |
| Heart (novel) | 1.52× | Literature |
| Savings account | 2.83× | Business & Career |
| No frills | 2.87× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.16 |
| Early Adopter Mentality | POWER | 1.1 |
| Patriotism | CONSERVATISM | 1.1 |
| Family Orientation | CONSERVATISM | 1.01 |
| Career Orientation | POWER | 0.99 |
| Travelling | THRILL | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 85.4% |
| United States | 4.0% |
| China | 3.4% |
See Dollarama audiences in other countries
More Retail audiences in Canada
- London Drugs (5,545,950)
- Loblaw Companies (3,086,051)
- The UPS Store (2,506,810)
- Sears Canada (40,227)
- F. W. Woolworth Company (34,255)
Frequently asked questions
How many fans does Dollarama have in Canada?
Dollarama has an estimated audience of 6,404,636 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Dollarama fans?
59.2% of Dollarama fans are female, 40.8% are male, with an average age of 45.5 years.
Which brands do Dollarama fans like most?
Dollarama fans show strongest brand affinity for Savers (8.21×), Giant Tiger (3.68×), and A&W Restaurants (4.76×) over the country average.
Where do Dollarama fans live in Canada?
Dollarama fans in Canada are most concentrated in Ontario (reach 3,623,736), Quebec (reach 2,559,435), and Alberta (reach 933,214). These three regions account for the largest share of the active audience.
What other brands do Dollarama fans also like?
Beyond Dollarama itself, the audience over-indexes on Giant Tiger (3.68×), A&W Restaurants (4.76×), HomeSense (2.66×), and Burger King (2.4×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Dollarama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.