Dollarama Audience in United States
Dollarama has an estimated audience of 299,801 people in United States. 41.4% are female, 58.6% are male, average age 39.6. Top regions: California, New York, Texas.
The average Dollarama fan in United States is 39.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas.
Category: Shopping · Type: Brand · Subtype: Retail
Demographics of Dollarama fans
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 39.6 |
| Estimated audience size | 299,801 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 40,069 | 1.22× |
| New York | 38,285 | 2.29× |
| Texas | 29,649 | 1.15× |
| Florida | 24,213 | 1.19× |
| Michigan | 15,329 | 1.96× |
| Washington | 11,672 | 1.94× |
| Illinois | 10,782 | 1.08× |
| Pennsylvania | 9,653 | 0.96× |
| Virginia | 9,560 | 1.31× |
| Ohio | 9,394 | 1.02× |
| Georgia | 8,977 | 0.97× |
| New Jersey | 8,823 | 1.16× |
| North Carolina | 7,916 | 0.88× |
| Massachusetts | 6,397 | 1.08× |
| Tennessee | 5,469 | 0.91× |
| Indiana | 5,158 | 0.94× |
| Arizona | 4,976 | 0.81× |
| Maryland | 4,444 | 0.86× |
| South Carolina | 4,055 | 0.9× |
| Missouri | 3,724 | 0.77× |
| Alabama | 3,438 | 0.82× |
| Oregon | 3,264 | 0.95× |
| Minnesota | 3,183 | 0.74× |
| Kentucky | 3,166 | 0.84× |
| Colorado | 3,035 | 0.64× |
| Wisconsin | 2,991 | 0.66× |
| Louisiana | 2,967 | 0.77× |
| Connecticut | 2,601 | 0.87× |
| Nevada | 2,457 | 0.85× |
| Maine | 2,442 | 2.27× |
| Oklahoma | 2,401 | 0.72× |
| Mississippi | 1,912 | 0.77× |
| Washington, District of Columbia | 1,831 | 2.03× |
| Kansas | 1,802 | 0.76× |
| Arkansas | 1,791 | 0.73× |
| Utah | 1,667 | 0.62× |
| Iowa | 1,623 | 0.66× |
| West Virginia | 1,133 | 0.81× |
| Hawaii | 1,012 | 0.79× |
| New Hampshire | 993 | 0.84× |
| Vermont | 943 | 1.79× |
| North Dakota | 863 | 1.4× |
| Idaho | 861 | 0.57× |
| Nebraska | 833 | 0.55× |
| Montana | 799 | 0.96× |
| New Mexico | 794 | 0.53× |
| Rhode Island | 742 | 0.78× |
| Alaska | 658 | 1.03× |
| Delaware | 644 | 0.78× |
| South Dakota | 431 | 0.62× |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 85.4% |
| United States | 4.0% |
| China | 3.4% |
See Dollarama audiences in other countries
More Retail audiences in United States
- The UPS Store (46,001,890)
- America's Best Contacts & Eyeglasses (5,361,051)
- Ballard Designs (2,182,111)
- tuesday morning (1,105,842)
- Gander Mountain (828,109)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dollarama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.