Rascasse Audience Intelligence

Dollarama Target Market in United States

A data profile of the people who buy, follow and care about Dollarama in United States — modelled from more than twelve digital signal sources. Dollarama has an estimated audience of 322,792 people in United States.

#6among Retail in United States#4811among Brand in United States#645in Shopping

The average Dollarama fan in United States is 39.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Category: Shopping · Type: Brand · Subtype: Retail

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dollarama profile in United States.

Audience size
323K
in United States
Gender
41.4%♀
58.6% male
Age
39.6
average years
Country rank
#46528
Brand in United States
Fig. 01

Search interest · 12-month trend

+53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dollarama

41.4% are female, 58.6% are male, average age 39.6.

Fig. 02

Gender split

41.4%
Female
58.6%
Male
Demographic split for Dollarama audience in United States
MetricValue
Female41.4%
Male58.6%
Average age39.6
Estimated audience size322,792
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Dollarama audience in United States
Age bracketShare%
16-1924%
20-2914%
30-3916%
40-4923%
50+23%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Dollarama audience comes from United States.

Worldwide audience distribution share by country for Dollarama
CountryShare
Canada85.1%
United States4.3%
China3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dollarama audience in United States is strongest.

Fig. 05

Top regions by affinity

Dollarama customers by region in United States
#RegionReachAffinity×
01New York~30K1.98×
02Wyoming<1K1.81×
03Maine~2K1.77×
04Washington~10K1.66×
05Michigan~10K1.61×
06Washington, District of Columbia~1K1.59×
07Vermont<1K1.43×
08Kansas~3K1.28×
09Alaska<1K1.23×
10Florida~20K1.19×
11New Jersey~9K1.17×
12Virginia~8K1.16×
13North Dakota<1K1.16×
14Texas~30K1.13×
15California~40K1.07×
16Illinois~10K1.07×
17Georgia~9K0.99×
18Massachusetts~6K0.99×
19Ohio~9K0.98×
20New Hampshire~1K0.95×
21Tennessee~6K0.94×
22Montana<1K0.94×
23Delaware<1K0.94×
24Kentucky~3K0.92×
25Connecticut~3K0.92×
26Mississippi~2K0.91×
27West Virginia~1K0.91×
28Pennsylvania~9K0.89×
29Indiana~5K0.89×
30South Carolina~4K0.89×
31Oregon~3K0.89×
32North Carolina~8K0.87×
33Maryland~4K0.87×
34Louisiana~3K0.86×
35Rhode Island<1K0.86×
36Alabama~4K0.85×
37Arkansas~2K0.83×
38Oklahoma~3K0.82×
39Nevada~2K0.82×
40Arizona~5K0.81×
41Missouri~4K0.81×
42Hawaii~1K0.81×
43Minnesota~3K0.77×
44Colorado~4K0.76×
45Iowa~2K0.74×
46New Mexico~1K0.74×
47Idaho~1K0.74×
48Nebraska~1K0.73×
49Wisconsin~3K0.70×
50Utah~2K0.68×
Fig. 06

Affinity by region

Affinity by region — Dollarama, United States
0.68×1.00×1.98×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Retail audiences in United States

See Dollarama audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dollarama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →