Gander Mountain Audience in United States

Gander Mountain has an estimated audience of 828,108 people in United States. 33.9% are female, 66.1% are male, average age 44.5. Top regions: Wisconsin, Michigan, Texas. Top brand affinities: Alamo Rent a Car, Autism Awareness, Diabetes mellitus awareness, CarGurus, Capital One.

The average Gander Mountain fan in United States is 44.5 years old, more male, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Michigan, Texas. Top brand affinities include Alamo Rent a Car, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Alamo Rent a Car (40.18× the country average). Demographically, the Gander Mountain audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Retail

Demographics of Gander Mountain fans

Demographic split for Gander Mountain audience in United States
MetricValue
Female33.9%
Male66.1%
Average age44.5
Estimated audience size828,108

Audience persona

The typical Gander Mountain fan in United States is more male, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Alamo Rent a Car.

Top regions in United States

Top regions ranked by reach for Gander Mountain in United States
RegionReachAffinity
Wisconsin60,7644.88×
Michigan60,1402.78×
Texas56,1000.79×
New York55,1501.19×
Minnesota49,7904.2×
Florida48,0090.86×
Ohio47,6941.87×
Pennsylvania44,3751.59×
Illinois42,4701.54×
North Carolina33,0751.33×
Virginia30,0311.49×
Indiana28,8411.91×
Tennessee20,4441.23×
Georgia19,9030.78×
Alabama17,7711.54×
Kentucky13,6251.31×
California12,3920.14×
South Carolina10,5360.85×
Missouri10,2580.77×
West Virginia9,0122.34×
Colorado8,9840.69×
Iowa8,6841.27×
Maryland8,4790.6×
Kansas8,2551.26×
Arkansas7,6781.13×
Arizona6,5790.39×
Mississippi6,3250.93×
Oklahoma6,3160.69×
New Jersey5,3230.25×
Louisiana5,1630.48×
Washington4,0770.25×
Massachusetts3,9400.24×
Oregon3,2290.34×
North Dakota2,4701.45×
Connecticut2,0810.25×
Nebraska2,0090.48×
Utah1,8820.25×
New Mexico1,5510.37×
Nevada1,5310.19×
Vermont1,5121.04×
South Dakota1,4680.77×
Idaho1,4240.34×
Maine1,4040.47×
New Hampshire1,3010.4×
Delaware1,2970.57×
Montana1,2280.53×
Alaska1,2240.69×
Washington, District of Columbia9750.39×
Hawaii7050.2×
Wyoming6160.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gander Mountain audience
BrandAffinityCategory
Alamo Rent a Car40.18×Cars & Mobility
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
CarGurus10.73×Cars & Mobility
Capital One6.96×Business & Career
Four Points by Sheraton56.03×Travel & Leisure
ASAP Rocky17.92×Music & Radio
Microblogging12.67×Technology & Electronics
Lil Uzi Vert31.43×Music & Radio
Singer-songwriter5.51×Music & Radio
Eddie Bauer18.52×Fashion & Accessoires
Google Maps5.27×Internet & Social Media
Bachelor of Business Administration50.06×Business & Career
Hilton Garden Inn23.19×Travel & Leisure
Choice Hotels20.72×Travel & Leisure
Arc'teryx15.77×Fashion & Accessoires
Income tax13.19×Business & Career
Wyndham Hotels & Resorts21.71×Travel & Leisure
AccuWeather6.51×Home & Garden
Aaron Rodgers6.38×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gander Mountain audience
TraitClusterScore
PatriotismCONSERVATISM4.04
SustainabilityBALANCE2.15
Luxury OrientationPREMIUM1.56
DIY MentalityTHRILL1.51
Sports ActivityPOWER1.38
Risk AppetiteTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Gander Mountain
CountryShare
United States95.5%
Japan2.4%
United Kingdom0.9%

See Gander Mountain audiences in other countries

More Retail audiences in United States

Frequently asked questions

How many fans does Gander Mountain have in United States?

Gander Mountain has an estimated audience of 828,108 people in United States, concentrated in Wisconsin and Michigan.

What is the gender split and age of Gander Mountain fans?

33.9% of Gander Mountain fans are female, 66.1% are male, with an average age of 44.5 years.

Which brands do Gander Mountain fans like most?

Gander Mountain fans show strongest brand affinity for Alamo Rent a Car (40.18×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Gander Mountain fans live in United States?

Gander Mountain fans in United States are most concentrated in Wisconsin (reach 60,764), Michigan (reach 60,140), and Texas (reach 56,100). These three regions account for the largest share of the active audience.

What other brands do Gander Mountain fans also like?

Beyond Gander Mountain itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), CarGurus (10.73×), and Capital One (6.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gander Mountain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.