Rascasse Audience Intelligence

Gander Mountain Target Market in United States

A data profile of the people who buy, follow and care about Gander Mountain in United States — modelled from more than twelve digital signal sources. Gander Mountain has an estimated audience of 825,247 people in United States.

#5among Retail in United States#2764among Brand in United States#412in Shopping

The average Gander Mountain fan in United States is 44.5 years old, more male, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, Michigan, Texas.

Top brand affinities include Anjelica Huston, The A-Team, ASAP Rocky, with strongest over-indexing on Anjelica Huston (22.06× the country average).

Demographically, the Gander Mountain audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gander Mountain fan in United States is more male, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Anjelica Huston.

Category: Shopping · Type: Brand · Subtype: Retail

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gander Mountain profile in United States.

Audience size
825K
in United States
Gender
33.9%♀
66.1% male
Age
44.5
average years
Country rank
#26913
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gander Mountain

33.9% are female, 66.1% are male, average age 44.5.

Fig. 02

Gender split

33.9%
Female
66.1%
Male
Demographic split for Gander Mountain audience in United States
MetricValue
Female33.9%
Male66.1%
Average age44.5
Estimated audience size825,247
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Gander Mountain audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3918%
40-4921%
50+35%
Fig. 04

Worldwide distribution

96.1%

of the worldwide Gander Mountain audience comes from United States.

Worldwide audience distribution share by country for Gander Mountain
CountryShare
United States96.1%
Japan2.4%
United Kingdom0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gander Mountain audience in United States is strongest.

Fig. 05

Top regions by affinity

Gander Mountain customers by region in United States
#RegionReachAffinity×
01Wisconsin~60K4.79×
02Minnesota~50K4.08×
03Michigan~60K2.64×
04West Virginia~9K2.30×
05Indiana~30K1.90×
06Ohio~50K1.80×
07Pennsylvania~40K1.54×
08Virginia~30K1.46×
09North Dakota~2K1.46×
10Illinois~40K1.44×
11Alabama~20K1.44×
12Kentucky~10K1.30×
13Iowa~9K1.27×
14North Carolina~30K1.26×
15Kansas~8K1.24×
16Tennessee~20K1.21×
17Arkansas~8K1.13×
18New York~50K1.12×
19Vermont~2K1.09×
20Mississippi~7K0.99×
21South Dakota~2K0.90×
22Alaska~2K0.87×
23South Carolina~10K0.84×
24Florida~50K0.83×
25Missouri~10K0.79×
26Delaware~2K0.78×
27Montana~2K0.77×
28Texas~50K0.76×
29Georgia~20K0.75×
30Oklahoma~7K0.73×
31Rhode Island~2K0.73×
32Maine~2K0.71×
33Colorado~9K0.70×
34Hawaii~2K0.70×
35New Hampshire~2K0.68×
36Nebraska~3K0.66×
37Idaho~3K0.65×
38Washington, District of Columbia~2K0.65×
39Maryland~9K0.63×
40New Mexico~3K0.63×
41Louisiana~6K0.60×
42Nevada~4K0.53×
43Utah~4K0.53×
44Connecticut~4K0.50×
45Oregon~5K0.49×
46Arizona~8K0.45×
47Massachusetts~6K0.39×
48Washington~6K0.38×
49New Jersey~8K0.37×
50California~20K0.20×
Fig. 06

Affinity by region

Affinity by region — Gander Mountain, United States
0.20×1.00×4.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gander Mountain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gander Mountain audience
#·InterestCategoryAffinity×
01The A-TeamMovies & TV25.89×
02Anjelica HustonMovies & TV22.06×
03CDWTechnology & Electronics21.76×
04Lil Uzi VertMusic & Radio18.01×
05Copa AirlinesTravel & Leisure15.24×
06Weber GrillsHome & Garden14.40×
07CheapOairTravel & Leisure12.18×
08Truck camperCars & Mobility12.14×
09TransUnionTechnology & Electronics11.91×
10ASAP RockyMusic & Radio11.83×
11Sierra Trading PostFashion & Accessoires10.59×
12Weather forecastingHome & Garden7.36×
13PatagoniaFashion & Accessoires5.80×
14High-intensity interval trainingSports5.59×
15Renewable energyBusiness & Career5.29×
16Extreme sportSports4.90×
17Solar energyHome & Garden4.53×
18FedExBusiness & Career4.48×
19Bank of AmericaBusiness & Career3.15×
20Pizza HutFood & Beverages2.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gander Mountain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gander Mountain audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM7.68×
Convenience OrientationPREMIUM2.43×
Risk AppetiteTHRILL2.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gander Mountain audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.77×
Healthy LifestyleBALANCE0.80×
MindfulnessBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Gander Mountain's target market in United States?

Gander Mountain's target market in United States covers an estimated 825,247 people, concentrated in Wisconsin and Michigan.

02

What is the gender split and age of Gander Mountain customers?

33.9% of the Gander Mountain audience are female, 66.1% are male, with an average age of 44.5 years.

03

Which brands do Gander Mountain fans like most?

Gander Mountain fans show strongest brand affinity for Anjelica Huston (22.06×), The A-Team (25.89×), and ASAP Rocky (11.83×) over the country average.

04

Where do Gander Mountain fans live in United States?

Gander Mountain fans in United States are most concentrated in Wisconsin (reach ~60K), Michigan (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Gander Mountain fans also like?

Beyond Gander Mountain itself, the audience over-indexes on The A-Team (25.89×), ASAP Rocky (11.83×), Weather forecasting (7.36×), and CheapOair (12.18×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Gander Mountain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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