Rascasse Audience Intelligence

Sierra Trading Post Target Market in United States

A data profile of the people who buy, follow and care about Sierra Trading Post in United States — modelled from more than twelve digital signal sources. Sierra Trading Post has an estimated audience of 3,793,577 people in United States.

#862among Brand in United States#418in Fashion & Accessoires

The average Sierra Trading Post fan in United States is 42.4 years old, more male, and lives primarily in Colorado.

The audience is concentrated in Colorado, New York, Michigan.

Top brand affinities include Makati Shangri-La, Manila, Big 5 Sporting Goods, Appalachian Mountain Club, with strongest over-indexing on Makati Shangri-La, Manila (101× the country average).

Demographically, the Sierra Trading Post audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sierra Trading Post fan in United States is more male, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Makati Shangri-La, Manila.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sierra Trading Post profile in United States.

Audience size
3.8M
in United States
Gender
44.7%♀
55.3% male
Age
42.4
average years
Country rank
#8401
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sierra Trading Post

44.7% are female, 55.3% are male, average age 42.4.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Sierra Trading Post audience in United States
MetricValue
Female44.7%
Male55.3%
Average age42.4
Estimated audience size3,793,577
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Sierra Trading Post audience in United States
Age bracketShare%
16-1910%
20-2919%
30-3922%
40-4923%
50+25%
Fig. 04

Worldwide distribution

96.0%

of the worldwide Sierra Trading Post audience comes from United States.

Worldwide audience distribution share by country for Sierra Trading Post
CountryShare
United States96.0%
China0.7%
United Kingdom0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sierra Trading Post audience in United States is strongest.

Fig. 05

Top regions by affinity

Sierra Trading Post customers by region in United States
#RegionReachAffinity×
01Vermont~30K4.28×
02Wyoming~20K4.11×
03Montana~30K3.19×
04Colorado~200K3.17×
05Idaho~50K2.69×
06New Hampshire~40K2.69×
07Utah~70K2.16×
08Minnesota~100K1.91×
09Wisconsin~90K1.64×
10Maine~20K1.63×
11Nebraska~30K1.39×
12Oregon~60K1.36×
13Michigan~100K1.33×
14Massachusetts~80K1.06×
15Washington~80K1.03×
16North Dakota~8K1.01×
17Iowa~30K0.93×
18South Dakota~8K0.86×
19Alaska~7K0.84×
20Illinois~100K0.81×
21New Mexico~10K0.76×
22Connecticut~30K0.72×
23Ohio~80K0.64×
24New York~100K0.63×
25Nevada~20K0.63×
26Kansas~20K0.62×
27Pennsylvania~80K0.60×
28New Jersey~60K0.60×
29Virginia~50K0.58×
30Indiana~40K0.50×
31Kentucky~20K0.50×
32Missouri~30K0.48×
33Rhode Island~6K0.48×
34West Virginia~8K0.44×
35Tennessee~30K0.43×
36South Carolina~20K0.43×
37Maryland~30K0.42×
38North Carolina~50K0.40×
39Arkansas~10K0.36×
40Delaware~4K0.35×
41Alabama~20K0.33×
42Georgia~30K0.27×
43Arizona~20K0.26×
44Mississippi~8K0.26×
45Oklahoma~10K0.24×
46California~100K0.23×
47Hawaii~4K0.23×
48Louisiana~9K0.18×
49Texas~50K0.16×
50Florida~40K0.16×
Fig. 06

Affinity by region

Affinity by region — Sierra Trading Post, United States
0.16×1.00×4.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sierra Trading Post audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sierra Trading Post audience
#·InterestCategoryAffinity×
01Smart CarCars & Mobility119.40×
02Makati Shangri-La, ManilaTravel & Leisure101.00×
03Conrad AnkerSports87.53×
04Appalachian Mountain ClubPolitics & Society86.80×
05Appalachian Trail ConservancyPolitics & Society57.13×
06ReserveAmericaTravel & Leisure55.10×
07Jimmy ChinSports44.76×
08AeroplanTravel & Leisure43.31×
09Miyamoto MusashiPolitics & Society33.23×
10Big 5 Sporting GoodsSports27.01×
11Moose JawTravel & Leisure26.09×
12Marmot (company)Sports22.39×
13Alex HonnoldSports20.33×
14CotopaxiFashion & Accessoires16.92×
15Vinland Saga (manga)Literature16.89×
16Fifth wheel couplingCars & Mobility16.37×
17Eddie BauerFashion & Accessoires12.81×
18Outside (magazine)Home & Garden6.42×
19Academy Sports + OutdoorsShopping4.92×
20REIFashion & Accessoires3.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sierra Trading Post audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sierra Trading Post audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.70×
SustainabilityBALANCE1.35×
Sports ActivityPOWER1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sierra Trading Post audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.00×
Career OrientationPOWER1.01×
Urban LifestyleOPEN1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sierra Trading Post's target market in United States?

Sierra Trading Post's target market in United States covers an estimated 3,793,577 people, concentrated in Colorado and New York.

02

What is the gender split and age of Sierra Trading Post customers?

44.7% of the Sierra Trading Post audience are female, 55.3% are male, with an average age of 42.4 years.

03

Which brands do Sierra Trading Post fans like most?

Sierra Trading Post fans show strongest brand affinity for Makati Shangri-La, Manila (101×), Big 5 Sporting Goods (27.01×), and Appalachian Mountain Club (86.8×) over the country average.

04

Where do Sierra Trading Post fans live in United States?

Sierra Trading Post fans in United States are most concentrated in Colorado (reach ~200K), New York (reach ~100K), and Michigan (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sierra Trading Post fans also like?

Beyond Sierra Trading Post itself, the audience over-indexes on Big 5 Sporting Goods (27.01×), Appalachian Mountain Club (86.8×), Alex Honnold (20.33×), and Appalachian Trail Conservancy (57.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Sierra Trading Post audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sierra Trading Post. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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