Sierra Trading Post Audience in United States

Sierra Trading Post logo

Sierra Trading Post has an estimated audience of 3,818,172 people in United States. 44.7% are female, 55.3% are male, average age 42.4. Top regions: Colorado, New York, Michigan. Top brand affinities: Makati Shangri-La, Manila, Big 5 Sporting Goods, Appalachian Mountain Club, Alex Honnold, Appalachian Trail Conservancy.

The average Sierra Trading Post fan in United States is 42.4 years old, more male, and lives primarily in Colorado. The audience is concentrated in Colorado, New York, Michigan. Top brand affinities include Makati Shangri-La, Manila, Big 5 Sporting Goods, Appalachian Mountain Club, with strongest over-indexing on Makati Shangri-La, Manila (101× the country average). Demographically, the Sierra Trading Post audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Sierra Trading Post fans

Demographic split for Sierra Trading Post audience in United States
MetricValue
Female44.7%
Male55.3%
Average age42.4
Estimated audience size3,818,172

Audience persona

The typical Sierra Trading Post fan in United States is more male, around 42.4 years old, with strong Sustainability tendencies and a notable affinity for Makati Shangri-La, Manila.

Top regions in United States

Top regions ranked by reach for Sierra Trading Post in United States
RegionReachAffinity
Colorado201,6403.35×
New York142,5170.67×
Michigan137,6301.38×
Illinois111,8440.88×
Minnesota109,2072×
California104,1020.25×
Wisconsin98,3511.71×
Massachusetts82,8411.1×
Washington78,7191.03×
Utah78,3162.29×
Pennsylvania77,3900.6×
Ohio73,9760.63×
Oregon65,2761.49×
Virginia56,0270.6×
New Jersey55,6100.57×
Texas49,6720.15×
North Carolina48,4710.42×
Idaho48,0572.51×
Florida41,5870.16×
New Hampshire39,6952.64×
Indiana34,5610.5×
Tennessee34,0050.44×
Montana33,8873.2×
Georgia31,5690.27×
Connecticut28,3100.74×
Missouri27,8010.45×
Maryland27,7530.42×
Vermont27,4594.1×
Iowa27,1990.86×
Nebraska24,2791.27×
South Carolina23,5010.41×
Kentucky23,2680.49×
Wyoming22,6754.01×
Nevada22,5900.61×
Maine21,0181.54×
Arizona18,7080.24×
Kansas17,6090.59×
Alabama17,2530.32×
New Mexico14,9710.78×
Arkansas11,5330.37×
Oklahoma9,9230.23×
North Dakota7,7970.99×
Louisiana7,4250.15×
South Dakota7,3890.84×
Mississippi7,2770.23×
West Virginia7,2030.41×
Alaska7,0650.86×
Rhode Island5,5840.46×
Washington, District of Columbia3,4200.3×
Delaware3,2490.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sierra Trading Post audience
BrandAffinityCategory
Makati Shangri-La, Manila101×Travel & Leisure
Big 5 Sporting Goods27.01×Sports
Appalachian Mountain Club86.8×Politics & Society
Alex Honnold20.33×Sports
Appalachian Trail Conservancy57.13×Politics & Society
Smart Car119.4×Cars & Mobility
Miyamoto Musashi33.23×Politics & Society
Marmot (company)22.39×Sports
Eddie Bauer12.81×Fashion & Accessoires
Moose Jaw26.09×Travel & Leisure
Aeroplan43.31×Travel & Leisure
Conrad Anker87.53×Sports
ReserveAmerica55.1×Travel & Leisure
REI3.78×Fashion & Accessoires
Fifth wheel coupling16.37×Cars & Mobility
Academy Sports + Outdoors4.92×Shopping
Binoculars15.28×Home & Garden
Cotopaxi16.92×Fashion & Accessoires
Vinland Saga (manga)16.89×Literature
Jimmy Chin44.76×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sierra Trading Post audience
TraitClusterScore
SustainabilityBALANCE5.14
PatriotismCONSERVATISM2.77
Sports ActivityPOWER2.21
TravellingTHRILL2.14
IndulgenceJOY2.07
Pet OwnershipJOY1.83

Worldwide distribution

Worldwide audience distribution share by country for Sierra Trading Post
CountryShare
United States96.0%
China0.7%
United Kingdom0.6%

See Sierra Trading Post audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Sierra Trading Post have in United States?

Sierra Trading Post has an estimated audience of 3,818,172 people in United States, concentrated in Colorado and New York.

What is the gender split and age of Sierra Trading Post fans?

44.7% of Sierra Trading Post fans are female, 55.3% are male, with an average age of 42.4 years.

Which brands do Sierra Trading Post fans like most?

Sierra Trading Post fans show strongest brand affinity for Makati Shangri-La, Manila (101×), Big 5 Sporting Goods (27.01×), and Appalachian Mountain Club (86.8×) over the country average.

Where do Sierra Trading Post fans live in United States?

Sierra Trading Post fans in United States are most concentrated in Colorado (reach 201,640), New York (reach 142,517), and Michigan (reach 137,630). These three regions account for the largest share of the active audience.

What other brands do Sierra Trading Post fans also like?

Beyond Sierra Trading Post itself, the audience over-indexes on Big 5 Sporting Goods (27.01×), Appalachian Mountain Club (86.8×), Alex Honnold (20.33×), and Appalachian Trail Conservancy (57.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sierra Trading Post. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.