Rascasse Audience Intelligence

Alex Honnold Audience in United States

A data profile of the people who buy, follow and care about Alex Honnold in United States — modelled from more than twelve digital signal sources. Alex Honnold has an estimated audience of 3,977,472 people in United States.

#1020among Person in United States#708in Sports

The average Alex Honnold fan in United States is 38.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include clarks, Dharan, Nepal, Climbing shoe, with strongest over-indexing on clarks (56.31× the country average).

Demographically, the Alex Honnold audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alex Honnold fan in United States is more male, around 38.8 years old, with strong Risk Appetite tendencies and a notable affinity for clarks.

Category: Sports · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alex Honnold profile in United States.

Audience size
4M
in United States
Gender
38.3%♀
61.7% male
Age
38.8
average years
Country rank
#8088
Person in United States
Fig. 01

Search interest · 12-month trend

+94%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alex Honnold fans

38.3% are female, 61.7% are male, average age 38.8.

Fig. 02

Gender split

38.3%
Female
61.7%
Male
Demographic split for Alex Honnold audience in United States
MetricValue
Female38.3%
Male61.7%
Average age38.8
Estimated audience size3,977,472
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Alex Honnold audience in United States
Age bracketShare%
16-1921%
20-2921%
30-3919%
40-4918%
50+22%
Fig. 04

Worldwide distribution

49.7%

of the worldwide Alex Honnold audience comes from United States.

Worldwide audience distribution share by country for Alex Honnold
CountryShare
United States49.7%
United Kingdom8.5%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alex Honnold audience in United States is strongest.

Fig. 05

Top regions by affinity

Alex Honnold fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~10K1.77×
02Colorado~100K1.76×
03Utah~60K1.61×
04Montana~20K1.45×
05California~600K1.42×
06Washington~100K1.40×
07Maine~20K1.35×
08New Hampshire~20K1.33×
09Massachusetts~100K1.32×
10Oregon~60K1.30×
11Alaska~10K1.30×
12Washington, District of Columbia~10K1.27×
13Idaho~20K1.23×
14Wyoming~7K1.16×
15Minnesota~60K1.07×
16Nevada~40K1.07×
17Connecticut~40K1.06×
18New York~200K1.05×
19Rhode Island~10K1.00×
20Pennsylvania~100K0.99×
21Illinois~100K0.96×
22North Carolina~100K0.95×
23Virginia~90K0.94×
24Wisconsin~50K0.94×
25Hawaii~20K0.94×
26Ohio~100K0.93×
27Nebraska~20K0.93×
28Arizona~70K0.92×
29Iowa~30K0.91×
30Michigan~90K0.90×
31Tennessee~70K0.90×
32Maryland~60K0.89×
33New Jersey~80K0.88×
34Missouri~50K0.88×
35New Mexico~20K0.88×
36Kentucky~40K0.86×
37Kansas~30K0.86×
38Indiana~60K0.81×
39South Dakota~7K0.80×
40Texas~300K0.78×
41Georgia~90K0.78×
42South Carolina~40K0.78×
43West Virginia~10K0.74×
44Oklahoma~30K0.71×
45Florida~200K0.69×
46Arkansas~20K0.69×
47Alabama~40K0.66×
48Delaware~7K0.63×
49Louisiana~30K0.53×
50Mississippi~10K0.47×
Fig. 06

Affinity by region

Affinity by region — Alex Honnold, United States
0.47×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alex Honnold audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alex Honnold audience
#·InterestCategoryAffinity×
01Chris SharmaSports110.51×
02Adam OndraSports98.22×
03Sanam SaeedMovies & TV92.78×
04Liquid WebTechnology & Electronics77.39×
05Jimmy ChinSports73.86×
06Dharan, NepalTravel & Leisure66.62×
07Dang District, NepalTravel & Leisure65.81×
08Climbing harnessSports62.48×
09Mountain WarehouseFashion & Accessoires60.75×
10Climbing shoeSports60.31×
11clarksFashion & Accessoires56.31×
12Big wall climbingSports51.33×
13PistonHeadsCars & Mobility49.71×
14Traditional climbingSports44.13×
15Rock-climbing equipmentTopic22.67×
16Ice climbingSports18.80×
17Climbing (magazine)Sports17.51×
18Climbing wallSports16.77×
19Eric TrumpPolitics & Society9.15×
20President of the United StatesPolitics & Society4.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alex Honnold audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alex Honnold audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.30×
Need for SecurityCONSERVATISM1.34×
Healthy LifestyleBALANCE1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alex Honnold audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
TraditionCONSERVATISM0.78×
Convenience OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alex Honnold have in United States?

Alex Honnold has an estimated audience of 3,977,472 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Alex Honnold fans?

38.3% of Alex Honnold fans are female, 61.7% are male, with an average age of 38.8 years.

03

Which brands do Alex Honnold fans like most?

Alex Honnold fans show strongest brand affinity for clarks (56.31×), Dharan, Nepal (66.62×), and Climbing shoe (60.31×) over the country average.

04

Where do Alex Honnold fans live in United States?

Alex Honnold fans in United States are most concentrated in California (reach ~600K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Alex Honnold fans also like?

Beyond Alex Honnold itself, the audience over-indexes on Dharan, Nepal (66.62×), Climbing shoe (60.31×), Traditional climbing (44.13×), and Adam Ondra (98.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Alex Honnold audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Alex Honnold. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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