Alex Honnold Audience in United States

Alex Honnold logo

Alex Honnold has an estimated audience of 3,813,808 people in United States. 38.3% are female, 61.7% are male, average age 38.8. Top regions: California, Texas, New York. Top brand affinities: clarks, Dharan, Nepal, Climbing shoe, Traditional climbing, Adam Ondra.

The average Alex Honnold fan in United States is 38.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include clarks, Dharan, Nepal, Climbing shoe, with strongest over-indexing on clarks (56.31× the country average). Demographically, the Alex Honnold audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Extreme sports

Demographics of Alex Honnold fans

Demographic split for Alex Honnold audience in United States
MetricValue
Female38.3%
Male61.7%
Average age38.8
Estimated audience size3,813,808

Audience persona

The typical Alex Honnold fan in United States is more male, around 38.8 years old, with strong Sustainability tendencies and a notable affinity for clarks.

Top regions in United States

Top regions ranked by reach for Alex Honnold in United States
RegionReachAffinity
California646,7281.54×
Texas230,2480.7×
New York224,3071.05×
Florida152,7030.59×
Washington122,7541.6×
Colorado116,3851.94×
Illinois112,1450.88×
Pennsylvania110,7550.86×
North Carolina96,7240.84×
Massachusetts94,0231.25×
Ohio93,6800.8×
Virginia86,6130.93×
Arizona82,5901.06×
Georgia80,0970.68×
Michigan79,6210.8×
New Jersey75,1740.78×
Oregon66,8151.53×
Utah63,2541.85×
Minnesota60,1261.1×
Tennessee59,0930.77×
Maryland57,5590.88×
Indiana53,2520.76×
Missouri53,0970.86×
Wisconsin52,8560.92×
Nevada47,2681.28×
Connecticut38,1951×
South Carolina37,3670.65×
Alabama35,3640.66×
Kentucky34,9300.73×
Oklahoma28,6440.68×
Idaho25,3251.32×
Iowa24,3190.77×
Kansas24,1860.8×
Louisiana24,1410.49×
Arkansas20,5640.65×
New Hampshire20,5541.37×
Maine18,3161.34×
Montana17,3871.64×
New Mexico17,2860.9×
Washington, District of Columbia15,3311.34×
Hawaii15,0800.92×
Nebraska14,7510.77×
Alaska14,5341.78×
Mississippi12,7620.41×
Vermont10,9931.64×
West Virginia10,4840.59×
Rhode Island10,2320.84×
Wyoming7,6871.36×
South Dakota6,9620.79×
Delaware5,7770.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alex Honnold audience
BrandAffinityCategory
clarks56.31×Fashion & Accessoires
Dharan, Nepal66.62×Travel & Leisure
Climbing shoe60.31×Sports
Traditional climbing44.13×Sports
Adam Ondra98.22×Sports
Ice climbing18.8×Sports
Jimmy Chin73.86×Sports
Climbing harness62.48×Sports
Big wall climbing51.33×Sports
President of the United States4.44×Politics & Society
Climbing wall16.77×Sports
Rock-climbing equipment22.67×
Chris Sharma110.51×Sports
Mountain Warehouse60.75×Fashion & Accessoires
Liquid Web77.39×Technology & Electronics
Climbing (magazine)17.51×Sports
Sanam Saeed92.78×Movies & TV
PistonHeads49.71×Cars & Mobility
Dang District, Nepal65.81×Travel & Leisure
Tommy Caldwell61.95×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alex Honnold audience
TraitClusterScore
SustainabilityBALANCE3.32
Sports ActivityPOWER2.65
Luxury OrientationPREMIUM1.94
Risk AppetiteTHRILL1.92
Early Adopter MentalityPOWER1.65
Pet OwnershipJOY1.58

Worldwide distribution

Worldwide audience distribution share by country for Alex Honnold
CountryShare
United States49.5%
United Kingdom8.5%
Germany6.0%

See Alex Honnold audiences in other countries

More Extreme sports audiences in United States

Frequently asked questions

How many fans does Alex Honnold have in United States?

Alex Honnold has an estimated audience of 3,813,808 people in United States, concentrated in California and Texas.

What is the gender split and age of Alex Honnold fans?

38.3% of Alex Honnold fans are female, 61.7% are male, with an average age of 38.8 years.

Which brands do Alex Honnold fans like most?

Alex Honnold fans show strongest brand affinity for clarks (56.31×), Dharan, Nepal (66.62×), and Climbing shoe (60.31×) over the country average.

Where do Alex Honnold fans live in United States?

Alex Honnold fans in United States are most concentrated in California (reach 646,728), Texas (reach 230,248), and New York (reach 224,307). These three regions account for the largest share of the active audience.

What other brands do Alex Honnold fans also like?

Beyond Alex Honnold itself, the audience over-indexes on Dharan, Nepal (66.62×), Climbing shoe (60.31×), Traditional climbing (44.13×), and Adam Ondra (98.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alex Honnold. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.