Rascasse Audience Intelligence

Climbing wall Audience in United States

A data profile of the people who buy, follow and care about Climbing wall in United States — modelled from more than twelve digital signal sources. Climbing wall has an estimated audience of 2,720,984 people in United States.

#5376among Topic in United States#988in Sports

The average Climbing wall fan in United States is 38.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bath and Bodyworks, Alex Honnold, Sky Zone, with strongest over-indexing on Bath and Bodyworks (10.11× the country average).

Demographically, the Climbing wall audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Risk Appetite, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Climbing wall fan in United States is balanced, around 38.2 years old, with strong Risk Appetite tendencies and a notable affinity for Bath and Bodyworks.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Climbing wall profile in United States.

Audience size
2.7M
in United States
Gender
50.1%♀
49.9% male
Age
38.2
average years
Country rank
#11139
Topic in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Climbing wall fans

50.1% are female, 49.9% are male, average age 38.2.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Climbing wall audience in United States
MetricValue
Female50.1%
Male49.9%
Average age38.2
Estimated audience size2,720,984
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Climbing wall audience in United States
Age bracketShare%
16-1918%
20-2923%
30-3924%
40-4920%
50+15%
Fig. 04

Worldwide distribution

32.8%

of the worldwide Climbing wall audience comes from United States.

Worldwide audience distribution share by country for Climbing wall
CountryShare
United States32.8%
United Kingdom9.0%
Japan8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Climbing wall audience in United States is strongest.

Fig. 05

Top regions by affinity

Climbing wall fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.64×
02Colorado~70K1.60×
03Washington~80K1.51×
04Idaho~20K1.36×
05Minnesota~50K1.34×
06Vermont~6K1.23×
07Ohio~100K1.19×
08Montana~9K1.18×
09New Hampshire~10K1.17×
10Illinois~100K1.16×
11Washington, District of Columbia~9K1.14×
12Maine~10K1.10×
13Alaska~6K1.08×
14Wisconsin~40K1.05×
15Oregon~30K1.05×
16South Dakota~7K1.04×
17Indiana~50K1.01×
18Virginia~70K1.00×
19Alabama~40K0.98×
20Iowa~20K0.98×
21North Dakota~5K0.98×
22Arkansas~20K0.97×
23West Virginia~10K0.97×
24Nebraska~10K0.96×
25Hawaii~10K0.96×
26New Mexico~10K0.95×
27Kansas~20K0.94×
28North Carolina~80K0.92×
29Michigan~70K0.92×
30California~300K0.91×
31Tennessee~50K0.91×
32Maryland~40K0.91×
33South Carolina~40K0.91×
34Connecticut~20K0.91×
35Rhode Island~8K0.91×
36Pennsylvania~80K0.90×
37Massachusetts~50K0.89×
38Delaware~7K0.89×
39Missouri~40K0.88×
40Kentucky~30K0.87×
41Nevada~20K0.85×
42New York~100K0.83×
43Mississippi~20K0.83×
44Georgia~70K0.82×
45New Jersey~60K0.82×
46Oklahoma~20K0.81×
47Florida~100K0.78×
48Texas~200K0.77×
49Louisiana~30K0.76×
50Arizona~40K0.75×
Fig. 06

Affinity by region

Affinity by region — Climbing wall, United States
0.75×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Climbing wall audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Climbing wall audience
#·InterestCategoryAffinity×
01Ferris wheelTravel & Leisure21.60×
02Atomic SkisSports20.00×
03DodgeballSports18.06×
04Alex HonnoldSports16.77×
05Fischer (company)Sports16.62×
06FIS Alpine Ski World CupSports14.06×
07Bath and BodyworksShopping10.11×
08Axe throwingSports9.91×
09Sky ZoneKids & Family9.68×
10Indoor water parkTravel & Leisure7.77×
11HostelTravel & Leisure6.03×
12Hot yogaSports5.51×
13PatagoniaFashion & Accessoires5.10×
14TrampolineSports4.92×
15Alpine skiingSports4.49×
16Backpacking (travel)Travel & Leisure4.03×
17Extreme sportSports3.56×
18Adventure travelTravel & Leisure2.31×
19Trader Joe'sShopping1.84×
20AirbnbTravel & Leisure1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Climbing wall audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Climbing wall audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.19×
SustainabilityBALANCE1.70×
Sports ActivityPOWER1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Climbing wall audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.95×
Need for SecurityCONSERVATISM0.95×
Pet OwnershipJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Climbing wall have in United States?

Climbing wall has an estimated audience of 2,720,984 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Climbing wall fans?

50.1% of Climbing wall fans are female, 49.9% are male, with an average age of 38.2 years.

03

Which brands do Climbing wall fans like most?

Climbing wall fans show strongest brand affinity for Bath and Bodyworks (10.11×), Alex Honnold (16.77×), and Sky Zone (9.68×) over the country average.

04

Where do Climbing wall fans live in United States?

Climbing wall fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Climbing wall fans also like?

Beyond Climbing wall itself, the audience over-indexes on Alex Honnold (16.77×), Sky Zone (9.68×), FIS Alpine Ski World Cup (14.06×), and Dodgeball (18.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Climbing wall audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Climbing wall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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