Climbing wall Audience in United States

Climbing wall has an estimated audience of 2,720,984 people in United States. 50.1% are female, 49.9% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Autism Awareness, Aaron Rodgers, Indeed.com, Diabetes mellitus awareness.

The average Climbing wall fan in United States is 38.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Autism Awareness, Aaron Rodgers, with strongest over-indexing on Google Maps (10.3× the country average). Demographically, the Climbing wall audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Sustainability, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Climbing wall fans

Demographic split for Climbing wall audience in United States
MetricValue
Female50.1%
Male49.9%
Average age38.2
Estimated audience size2,720,984

Audience persona

The typical Climbing wall fan in United States is balanced, around 38.2 years old, with strong Sustainability tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Climbing wall in United States
RegionReachAffinity
California300,7771.01×
Texas181,6940.78×
Florida141,4400.77×
New York130,7610.86×
Illinois115,2481.27×
Washington92,2691.69×
Ohio91,3411.09×
Pennsylvania84,5440.92×
North Carolina74,1750.91×
Colorado71,5101.67×
Georgia67,0150.8×
Michigan66,9850.94×
Virginia66,5651×
Minnesota63,0761.62×
New Jersey55,1880.8×
Tennessee49,2220.9×
Massachusetts47,3860.88×
Utah47,0301.93×
Wisconsin45,0811.1×
Maryland40,5180.87×
Missouri38,9270.89×
Indiana37,1030.75×
South Carolina36,1770.88×
Arizona35,7690.64×
Oregon34,8901.12×
Alabama31,2020.82×
Kentucky26,3420.77×
Connecticut23,1860.85×
Idaho22,5601.65×
Iowa20,8350.93×
Nevada20,3480.77×
Arkansas20,1670.9×
Louisiana17,6610.5×
Kansas17,6190.82×
Oklahoma17,6100.58×
Nebraska12,4210.91×
New Hampshire12,1331.13×
New Mexico12,0870.89×
Washington, District of Columbia11,5351.41×
Maine11,4421.17×
Hawaii11,2180.96×
Montana11,0631.47×
West Virginia11,0440.87×
Mississippi10,1340.45×
Vermont8,1181.7×
South Dakota7,4711.19×
Rhode Island5,8580.68×
Alaska5,3430.92×
Wyoming5,1441.28×
North Dakota4,7560.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Climbing wall audience
BrandAffinityCategory
Google Maps10.3×Internet & Social Media
Autism Awareness19.03×Health
Aaron Rodgers12.99×Sports
Indeed.com8.18×Business & Career
Diabetes mellitus awareness12.48×Health
Enterprise Rent-A-Car10.53×Cars & Mobility
Capital One6.72×Business & Career
StubHub13×Travel & Leisure
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
AccuWeather8.09×Home & Garden
Bath and Bodyworks8.38×Shopping
Kia Sportage24.75×Cars & Mobility
Google News6.96×News
Novak Djokovic15.74×Sports
Honda Motorcycles20.36×Cars & Mobility
Circle K7.91×Shopping
CarGurus6.5×Cars & Mobility
Alex Honnold17.56×Sports
Income tax13.19×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Climbing wall audience
TraitClusterScore
SustainabilityBALANCE2.12
Risk AppetiteTHRILL1.76
Sports ActivityPOWER1.76
Luxury OrientationPREMIUM1.33
Healthy LifestyleBALANCE1.24
Family OrientationCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Climbing wall
CountryShare
United States32.8%
United Kingdom9.0%
Japan8.8%

See Climbing wall audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Climbing wall have in United States?

Climbing wall has an estimated audience of 2,720,984 people in United States, concentrated in California and Texas.

What is the gender split and age of Climbing wall fans?

50.1% of Climbing wall fans are female, 49.9% are male, with an average age of 38.2 years.

Which brands do Climbing wall fans like most?

Climbing wall fans show strongest brand affinity for Google Maps (10.3×), Autism Awareness (19.03×), and Aaron Rodgers (12.99×) over the country average.

Where do Climbing wall fans live in United States?

Climbing wall fans in United States are most concentrated in California (reach 300,777), Texas (reach 181,694), and Florida (reach 141,440). These three regions account for the largest share of the active audience.

What other brands do Climbing wall fans also like?

Beyond Climbing wall itself, the audience over-indexes on Autism Awareness (19.03×), Aaron Rodgers (12.99×), Indeed.com (8.18×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Climbing wall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.