Indoor water park Audience in United States

Indoor water park logo

Indoor water park has an estimated audience of 2,693,769 people in United States. 68.0% are female, 32.0% are male, average age 42.1. Top regions: New York, Texas, Pennsylvania. Top brand affinities: Great Wolf Resorts, Five Below, Water park, Sky Zone, Kalahari Resorts.

The average Indoor water park fan in United States is 42.1 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Texas, Pennsylvania. Top brand affinities include Great Wolf Resorts, Five Below, Water park, with strongest over-indexing on Great Wolf Resorts (14.74× the country average). Demographically, the Indoor water park audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type

Demographics of Indoor water park fans

Demographic split for Indoor water park audience in United States
MetricValue
Female68.0%
Male32.0%
Average age42.1
Estimated audience size2,693,769

Audience persona

The typical Indoor water park fan in United States is more female, around 42.1 years old, with strong Family Orientation tendencies and a notable affinity for Great Wolf Resorts.

Top regions in United States

Top regions ranked by reach for Indoor water park in United States
RegionReachAffinity
New York333,2662.21×
Texas272,4581.18×
Pennsylvania184,1422.03×
New Jersey144,1892.1×
Illinois143,0131.59×
Michigan108,3821.54×
California97,9890.33×
Ohio88,4821.07×
Indiana82,0911.67×
Maryland81,2881.76×
Massachusetts81,2241.53×
Florida76,0180.42×
Georgia75,2110.91×
Virginia68,9621.05×
North Carolina67,4850.83×
Tennessee64,6291.2×
Connecticut53,8031.99×
Minnesota41,7571.08×
Louisiana40,7171.17×
Kentucky39,9181.18×
Wisconsin38,8840.96×
Alabama38,3441.02×
Oklahoma34,5231.15×
Missouri33,4330.77×
South Carolina31,3580.77×
Mississippi26,3191.19×
Washington24,8520.46×
Iowa21,5800.97×
Arizona19,1670.35×
Rhode Island18,4462.15×
Colorado17,8730.42×
Arkansas16,7320.75×
Delaware16,1202.17×
Kansas15,9250.75×
New Hampshire15,7931.49×
West Virginia15,2551.22×
Nebraska11,9050.88×
Maine11,2061.16×
Oregon8,7950.28×
Washington, District of Columbia6,8940.85×
Utah6,8600.28×
Nevada6,7910.26×
Idaho5,1760.38×
Vermont4,5240.96×
New Mexico4,3450.32×
Montana3,2630.44×
South Dakota3,2210.52×
North Dakota2,5950.47×
Alaska1,7470.3×
Wyoming1,4760.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indoor water park audience
BrandAffinityCategory
Great Wolf Resorts14.74×Travel & Leisure
Five Below7.4×Shopping
Water park5.56×Travel & Leisure
Sky Zone9.14×Kids & Family
Kalahari Resorts13.97×Travel & Leisure
Costco2.48×Shopping
Pressure cooking8.06×Home & Garden
Aquatica (water parks)19.23×Travel & Leisure
Bowling ball14.26×
Carousel11.56×Kids & Family
Kart racing game24.45×Games
Online shopping1.5×Shopping
Family1.56×Kids & Family
Old Navy2.26×Fashion & Accessoires
Kohl's2.12×Shopping
Dodgeball16.05×Sports
Dollar Tree2.28×Shopping
Target Corporation1.97×Shopping
Photography1.54×Arts & Culture
Walmart1.75×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indoor water park audience
TraitClusterScore
Family OrientationCONSERVATISM1.67
Price SensitivityPREMIUM1.24
ExtroversionTHRILL1.2
IndulgenceJOY1.14
Convenience OrientationPREMIUM1.13
TravellingTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Indoor water park
CountryShare
United States74.0%
United Kingdom7.8%
Canada3.6%

See Indoor water park audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Indoor water park have in United States?

Indoor water park has an estimated audience of 2,693,769 people in United States, concentrated in New York and Texas.

What is the gender split and age of Indoor water park fans?

68.0% of Indoor water park fans are female, 32.0% are male, with an average age of 42.1 years.

Which brands do Indoor water park fans like most?

Indoor water park fans show strongest brand affinity for Great Wolf Resorts (14.74×), Five Below (7.4×), and Water park (5.56×) over the country average.

Where do Indoor water park fans live in United States?

Indoor water park fans in United States are most concentrated in New York (reach 333,266), Texas (reach 272,458), and Pennsylvania (reach 184,142). These three regions account for the largest share of the active audience.

What other brands do Indoor water park fans also like?

Beyond Indoor water park itself, the audience over-indexes on Five Below (7.4×), Water park (5.56×), Sky Zone (9.14×), and Kalahari Resorts (13.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indoor water park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.