Rascasse Audience Intelligence

Indoor water park Audience in United States

A data profile of the people who buy, follow and care about Indoor water park in United States — modelled from more than twelve digital signal sources. Indoor water park has an estimated audience of 2,693,769 people in United States.

#40among Travel type in United States#193among Touchpoint in United States#897in Travel & Leisure

The average Indoor water park fan in United States is 42.1 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Texas, Pennsylvania.

Top brand affinities include Great Wolf Resorts, Five Below, Water park, with strongest over-indexing on Great Wolf Resorts (14.74× the country average).

Demographically, the Indoor water park audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indoor water park fan in United States is more female, around 42.1 years old, with strong Family Orientation tendencies and a notable affinity for Great Wolf Resorts.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indoor water park profile in United States.

Audience size
2.7M
in United States
Gender
68.0%♀
32.0% male
Age
42.1
average years
Country rank
#11231
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indoor water park fans

68.0% are female, 32.0% are male, average age 42.1.

Fig. 02

Gender split

68.0%
Female
32.0%
Male
Demographic split for Indoor water park audience in United States
MetricValue
Female68.0%
Male32.0%
Average age42.1
Estimated audience size2,693,769
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Indoor water park audience in United States
Age bracketShare%
16-196%
20-2920%
30-3930%
40-4925%
50+19%
Fig. 04

Worldwide distribution

73.9%

of the worldwide Indoor water park audience comes from United States.

Worldwide audience distribution share by country for Indoor water park
CountryShare
United States73.9%
United Kingdom7.8%
Canada3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indoor water park audience in United States is strongest.

Fig. 05

Top regions by affinity

Indoor water park fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~20K2.16×
02New York~300K2.09×
03Pennsylvania~200K2.00×
04Rhode Island~20K2.00×
05New Jersey~100K1.96×
06Maryland~90K1.85×
07Illinois~200K1.76×
08Connecticut~50K1.75×
09Indiana~80K1.71×
10New Hampshire~20K1.49×
11Michigan~100K1.47×
12Massachusetts~80K1.45×
13West Virginia~20K1.38×
14Virginia~90K1.32×
15Mississippi~30K1.26×
16Kentucky~40K1.17×
17Tennessee~60K1.16×
18Louisiana~40K1.15×
19Maine~10K1.14×
20Minnesota~40K1.09×
21Texas~300K1.08×
22Ohio~90K1.07×
23Alabama~40K1.07×
24Iowa~20K1.05×
25Oklahoma~30K1.04×
26Wisconsin~40K1.02×
27Vermont~5K1.02×
28Washington, District of Columbia~8K0.95×
29Nebraska~10K0.88×
30Georgia~70K0.86×
31Arkansas~20K0.81×
32North Carolina~60K0.79×
33Missouri~30K0.79×
34Kansas~20K0.78×
35South Carolina~30K0.76×
36South Dakota~4K0.64×
37North Dakota~3K0.63×
38Montana~4K0.55×
39Alaska~3K0.55×
40Hawaii~6K0.48×
41Idaho~6K0.47×
42Washington~20K0.45×
43Colorado~20K0.45×
44Florida~80K0.42×
45New Mexico~6K0.41×
46Arizona~20K0.37×
47Utah~8K0.34×
48Oregon~10K0.33×
49Nevada~8K0.32×
50California~90K0.30×
Fig. 06

Affinity by region

Affinity by region — Indoor water park, United States
0.30×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indoor water park audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indoor water park audience
#·InterestCategoryAffinity×
01Kart racing gameGames24.45×
02Aquatica (water parks)Travel & Leisure19.23×
03DodgeballSports16.05×
04Great Wolf ResortsTravel & Leisure14.74×
05Bowling ballEvent14.26×
06Kalahari ResortsTravel & Leisure13.97×
07CarouselKids & Family11.56×
08Sky ZoneKids & Family9.14×
09Pressure cookingHome & Garden8.06×
10Five BelowShopping7.40×
11Water parkTravel & Leisure5.56×
12CostcoShopping2.48×
13Dollar TreeShopping2.28×
14Old NavyFashion & Accessoires2.26×
15Kohl'sShopping2.12×
16Target CorporationShopping1.97×
17FIFA World Cup 2026Sports1.56×
18FamilyKids & Family1.56×
19PhotographyArts & Culture1.54×
20Online shoppingShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indoor water park audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indoor water park audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.04×
Price SensitivityPREMIUM1.55×
Convenience OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indoor water park audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.01×
SustainabilityBALANCE1.03×
Pet OwnershipJOY1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indoor water park have in United States?

Indoor water park has an estimated audience of 2,693,769 people in United States, concentrated in New York and Texas.

02

What is the gender split and age of Indoor water park fans?

68.0% of Indoor water park fans are female, 32.0% are male, with an average age of 42.1 years.

03

Which brands do Indoor water park fans like most?

Indoor water park fans show strongest brand affinity for Great Wolf Resorts (14.74×), Five Below (7.4×), and Water park (5.56×) over the country average.

04

Where do Indoor water park fans live in United States?

Indoor water park fans in United States are most concentrated in New York (reach ~300K), Texas (reach ~300K), and Pennsylvania (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Indoor water park fans also like?

Beyond Indoor water park itself, the audience over-indexes on Five Below (7.4×), Water park (5.56×), Sky Zone (9.14×), and Costco (2.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Indoor water park audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Indoor water park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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