Great Wolf Resorts Audience in United States

Great Wolf Resorts has an estimated audience of 10,019,233 people in United States. 71.7% are female, 28.3% are male, average age 40.9. Top regions: California, Texas, Pennsylvania. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Five Below, Alvin and the Chipmunks, Microblogging.

The average Great Wolf Resorts fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Pennsylvania. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Five Below, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Great Wolf Resorts audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: TV series

Demographics of Great Wolf Resorts fans

Demographic split for Great Wolf Resorts audience in United States
MetricValue
Female71.7%
Male28.3%
Average age40.9
Estimated audience size10,019,233

Audience persona

The typical Great Wolf Resorts fan in United States is more female, around 40.9 years old, with strong Family Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Great Wolf Resorts in United States
RegionReachAffinity
California978,1270.89×
Texas951,9691.11×
Pennsylvania460,9281.37×
New York427,4430.76×
Florida422,2170.62×
Ohio417,8491.35×
North Carolina391,3521.3×
Illinois381,8711.14×
Michigan373,1771.42×
Georgia362,1541.17×
Massachusetts329,3101.67×
Virginia325,7211.33×
Washington322,0891.6×
Maryland314,5601.83×
New Jersey248,0340.97×
Indiana241,1351.32×
Arizona211,5921.03×
Colorado168,8171.07×
Minnesota161,4361.12×
Connecticut159,2581.58×
South Carolina157,4141.04×
Wisconsin156,6491.04×
Kentucky143,8491.15×
Alabama130,4840.93×
Louisiana130,0331.01×
Missouri126,5220.78×
Oregon112,3110.98×
Tennessee106,9160.53×
Oklahoma93,2380.84×
Kansas77,1400.98×
West Virginia70,5001.51×
Iowa66,6750.81×
Rhode Island65,9482.07×
New Hampshire57,0081.44×
Nevada54,3930.56×
Arkansas53,9360.65×
Mississippi50,7550.61×
Delaware46,0431.67×
Utah44,5930.5×
Maine41,2611.15×
New Mexico41,0070.82×
Nebraska40,7160.81×
Washington, District of Columbia25,2270.84×
Idaho22,1400.44×
South Dakota12,8910.56×
North Dakota12,8380.62×
Vermont11,7040.67×
Montana10,5080.38×
Hawaii8,4500.2×
Wyoming6,9640.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Great Wolf Resorts audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Five Below9.25×Shopping
Alvin and the Chipmunks20.66×Music & Radio
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Dave & Buster's9.69×Food & Beverages
Planet Fitness3.16×Sports
Indoor water park14.5×Travel & Leisure
Diaper bag5.01×Kids & Family
Eva Green13.42×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Water park4.46×Travel & Leisure
Hotel Transylvania10.57×Movies & TV
Take-out2.78×Food & Beverages
Bachelor of Business Administration21.39×Business & Career
TopGolf4.71×Sports
Non-fiction books3.78×Literature
Ponytail5.31×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Great Wolf Resorts audience
TraitClusterScore
Family OrientationCONSERVATISM1.68
Community OrientationOPEN1.57
Convenience OrientationPREMIUM1.33
ExtroversionTHRILL1.27
Price SensitivityPREMIUM1.2
CreativityOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for Great Wolf Resorts
CountryShare
United States90.8%
Canada6.3%
United Kingdom0.3%

See Great Wolf Resorts audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Great Wolf Resorts have in United States?

Great Wolf Resorts has an estimated audience of 10,019,233 people in United States, concentrated in California and Texas.

What is the gender split and age of Great Wolf Resorts fans?

71.7% of Great Wolf Resorts fans are female, 28.3% are male, with an average age of 40.9 years.

Which brands do Great Wolf Resorts fans like most?

Great Wolf Resorts fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Five Below (9.25×) over the country average.

Where do Great Wolf Resorts fans live in United States?

Great Wolf Resorts fans in United States are most concentrated in California (reach 978,127), Texas (reach 951,969), and Pennsylvania (reach 460,928). These three regions account for the largest share of the active audience.

What other brands do Great Wolf Resorts fans also like?

Beyond Great Wolf Resorts itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Five Below (9.25×), Alvin and the Chipmunks (20.66×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Great Wolf Resorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.