Rascasse Audience Intelligence

Great Wolf Resorts Target Market in United States

A data profile of the people who buy, follow and care about Great Wolf Resorts in United States — modelled from more than twelve digital signal sources. Great Wolf Resorts has an estimated audience of 9,779,530 people in United States.

#44among TV series in United States#371among Brand in United States#324in Travel & Leisure

The average Great Wolf Resorts fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Pennsylvania.

Top brand affinities include Chuck E. Cheese's, Five Below, Alvin and the Chipmunks, with strongest over-indexing on Chuck E. Cheese's (13.42× the country average).

Demographically, the Great Wolf Resorts audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Great Wolf Resorts fan in United States is more female, around 40.9 years old, with strong Community Orientation tendencies and a notable affinity for Chuck E. Cheese's.

Category: Travel & Leisure · Type: Brand · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Great Wolf Resorts profile in United States.

Audience size
9.8M
in United States
Gender
71.7%♀
28.3% male
Age
40.9
average years
Country rank
#3654
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Great Wolf Resorts

71.7% are female, 28.3% are male, average age 40.9.

Fig. 02

Gender split

71.7%
Female
28.3%
Male
Demographic split for Great Wolf Resorts audience in United States
MetricValue
Female71.7%
Male28.3%
Average age40.9
Estimated audience size9,779,530
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Great Wolf Resorts audience in United States
Age bracketShare%
16-1910%
20-2920%
30-3929%
40-4923%
50+18%
Fig. 04

Worldwide distribution

90.6%

of the worldwide Great Wolf Resorts audience comes from United States.

Worldwide audience distribution share by country for Great Wolf Resorts
CountryShare
United States90.6%
Canada6.4%
United Kingdom0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Great Wolf Resorts audience in United States is strongest.

Fig. 05

Top regions by affinity

Great Wolf Resorts customers by region in United States
#RegionReachAffinity×
01Rhode Island~70K2.06×
02Maryland~300K1.83×
03Delaware~50K1.78×
04Massachusetts~300K1.62×
05Washington~300K1.56×
06Connecticut~200K1.56×
07West Virginia~70K1.54×
08New Hampshire~60K1.49×
09Michigan~300K1.30×
10Virginia~300K1.30×
11Ohio~400K1.29×
12Pennsylvania~400K1.28×
13Indiana~200K1.27×
14North Carolina~400K1.23×
15Maine~40K1.22×
16Georgia~400K1.15×
17Minnesota~200K1.15×
18Kentucky~100K1.15×
19Illinois~400K1.13×
20Wisconsin~200K1.09×
21Colorado~200K1.08×
22Arizona~200K1.05×
23Texas~900K1.04×
24South Carolina~200K1.04×
25Kansas~80K1.04×
26Oregon~100K0.98×
27Alabama~100K0.97×
28Louisiana~100K0.96×
29New Jersey~200K0.93×
30California~1M0.89×
31Nebraska~40K0.85×
32Washington, District of Columbia~30K0.83×
33Iowa~70K0.80×
34New Mexico~40K0.80×
35Missouri~100K0.78×
36Oklahoma~90K0.78×
37Vermont~10K0.75×
38New York~400K0.73×
39North Dakota~10K0.71×
40Mississippi~50K0.65×
41Arkansas~50K0.65×
42Florida~400K0.63×
43South Dakota~10K0.63×
44Wyoming~8K0.57×
45Nevada~50K0.54×
46Tennessee~100K0.50×
47Utah~40K0.49×
48Idaho~20K0.47×
49Montana~10K0.43×
50Hawaii~10K0.23×
Fig. 06

Affinity by region

Affinity by region — Great Wolf Resorts, United States
0.23×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Great Wolf Resorts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Great Wolf Resorts audience
#·InterestCategoryAffinity×
01Alvin and the ChipmunksMusic & Radio18.79×
02Indoor water parkTravel & Leisure14.74×
03Chuck E. Cheese'sFood & Beverages13.42×
04Eva GreenMovies & TV13.42×
05Hotel TransylvaniaMovies & TV9.21×
06Dave & Buster'sFood & Beverages7.73×
07Five BelowShopping7.71×
08LegolandTravel & Leisure6.09×
09Adventure parkKids & Family4.75×
10Water parkTravel & Leisure4.02×
11Diaper bagKids & Family2.76×
12PastryFood & Beverages2.65×
13CupcakeFood & Beverages2.62×
14Walt Disney WorldTravel & Leisure2.15×
15Discount storesShopping2.08×
16Planet FitnessSports2.02×
17Subscription business modelShopping1.89×
18SupermarketShopping1.81×
19Shopping mallsShopping1.68×
20Pizza HutFood & Beverages1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Great Wolf Resorts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Great Wolf Resorts audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.90×
Family OrientationCONSERVATISM1.66×
Convenience OrientationPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Great Wolf Resorts audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.73×
Design AffinityPREMIUM0.76×
Pet OwnershipJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Great Wolf Resorts's target market in United States?

Great Wolf Resorts's target market in United States covers an estimated 9,779,530 people, concentrated in California and Texas.

02

What is the gender split and age of Great Wolf Resorts customers?

71.7% of the Great Wolf Resorts audience are female, 28.3% are male, with an average age of 40.9 years.

03

Which brands do Great Wolf Resorts fans like most?

Great Wolf Resorts fans show strongest brand affinity for Chuck E. Cheese's (13.42×), Five Below (7.71×), and Alvin and the Chipmunks (18.79×) over the country average.

04

Where do Great Wolf Resorts fans live in United States?

Great Wolf Resorts fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Pennsylvania (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Great Wolf Resorts fans also like?

Beyond Great Wolf Resorts itself, the audience over-indexes on Five Below (7.71×), Alvin and the Chipmunks (18.79×), Dave & Buster's (7.73×), and Indoor water park (14.74×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Great Wolf Resorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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