Rascasse Audience Intelligence

Cupcake Audience in United States

A data profile of the people who buy, follow and care about Cupcake in United States — modelled from more than twelve digital signal sources. Cupcake has an estimated audience of 24,180,339 people in United States.

#7among Sweet in United States#876among Topic in United States#112in Food & Beverages

The average Cupcake fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Food and drink, Food, Beverages, with strongest over-indexing on Food and drink (1.7× the country average).

Demographically, the Cupcake audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Creativity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cupcake fan in United States is more female, around 38.0 years old, with strong Creativity tendencies and a notable affinity for Food and drink.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cupcake profile in United States.

Audience size
24.2M
in United States
Gender
73.0%♀
27.0% male
Age
38.0
average years
Country rank
#1289
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cupcake fans

73.0% are female, 27.0% are male, average age 38.0.

Fig. 02

Gender split

73.0%
Female
27.0%
Male
Demographic split for Cupcake audience in United States
MetricValue
Female73.0%
Male27.0%
Average age38.0
Estimated audience size24,180,339
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Cupcake audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3919%
40-4920%
50+18%
Fig. 04

Worldwide distribution

16.3%

of the worldwide Cupcake audience comes from United States.

Worldwide audience distribution share by country for Cupcake
CountryShare
United States16.3%
Japan10.8%
China8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cupcake audience in United States is strongest.

Fig. 05

Top regions by affinity

Cupcake fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K1.51×
02California~3.5M1.36×
03Texas~3M1.34×
04Maryland~500K1.32×
05New York~2M1.30×
06Virginia~700K1.26×
07New Jersey~800K1.25×
08Washington~600K1.21×
09Georgia~900K1.20×
10Nevada~300K1.18×
11Illinois~900K1.14×
12Massachusetts~500K1.10×
13North Carolina~800K1.09×
14Connecticut~300K1.07×
15Nebraska~100K1.06×
16Oregon~300K1.05×
17Arizona~500K1.04×
18Colorado~400K1.03×
19Pennsylvania~800K1.02×
20Indiana~400K1.01×
21Louisiana~300K1.00×
22Oklahoma~300K0.99×
23Arkansas~200K0.99×
24Missouri~400K0.98×
25Utah~200K0.98×
26Hawaii~100K0.98×
27Florida~1.5M0.97×
28South Carolina~400K0.97×
29Delaware~60K0.97×
30Kansas~200K0.96×
31Michigan~600K0.95×
32Ohio~700K0.94×
33Minnesota~300K0.93×
34New Mexico~100K0.93×
35Wisconsin~300K0.91×
36Alabama~300K0.91×
37Iowa~200K0.91×
38Tennessee~400K0.90×
39Kentucky~300K0.88×
40Mississippi~200K0.88×
41Idaho~100K0.86×
42Rhode Island~70K0.86×
43North Dakota~40K0.85×
44Maine~70K0.84×
45South Dakota~50K0.83×
46New Hampshire~80K0.81×
47Vermont~30K0.78×
48Alaska~40K0.77×
49West Virginia~90K0.76×
50Montana~50K0.72×
Fig. 06

Affinity by region

Affinity by region — Cupcake, United States
0.72×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cupcake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cupcake audience
#·InterestCategoryAffinity×
01Nothing Bundt CakesFood & Beverages4.44×
02PastryFood & Beverages2.47×
03FriendshipKids & Family1.92×
04Hobby LobbyHome & Garden1.87×
05Sales promotionShopping1.85×
06BeveragesFood & Beverages1.74×
07ChildKids & Family1.74×
08DessertsFood & Beverages1.74×
09HappinessHealth1.73×
10Dollar TreeShopping1.73×
11Food and drinkFood & Beverages1.70×
12WomanKids & Family1.70×
13Old NavyFashion & Accessoires1.70×
14FoodFood & Beverages1.65×
15WaterFood & Beverages1.65×
16EducationBusiness & Career1.62×
17GiftShopping1.59×
18RestaurantsFood & Beverages1.55×
19Outdoor recreationSports1.52×
20ShoesFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cupcake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cupcake audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.31×
Community OrientationOPEN1.31×
ExtroversionTHRILL1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cupcake audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.77×
Risk AppetiteTHRILL0.88×
Early Adopter MentalityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cupcake have in United States?

Cupcake has an estimated audience of 24,180,339 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cupcake fans?

73.0% of Cupcake fans are female, 27.0% are male, with an average age of 38.0 years.

03

Which brands do Cupcake fans like most?

Cupcake fans show strongest brand affinity for Food and drink (1.7×), Food (1.65×), and Beverages (1.74×) over the country average.

04

Where do Cupcake fans live in United States?

Cupcake fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3M), and New York (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Cupcake fans also like?

Beyond Cupcake itself, the audience over-indexes on Food (1.65×), Beverages (1.74×), Nothing Bundt Cakes (4.44×), and Outdoor recreation (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Cupcake audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cupcake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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