Cupcake Audience in United States
Cupcake has an estimated audience of 24,180,339 people in United States. 73.0% are female, 27.0% are male, average age 38.0. Top regions: California, Texas, New York. Top brand affinities: Food and drink, Food, Beverages, Nothing Bundt Cakes, Outdoor recreation.
The average Cupcake fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Food and drink, Food, Beverages, with strongest over-indexing on Food and drink (1.7× the country average). Demographically, the Cupcake audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Extroversion, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Cupcake fans
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 38.0 |
| Estimated audience size | 24,180,339 |
Audience persona
The typical Cupcake fan in United States is more female, around 38.0 years old, with strong Extroversion tendencies and a notable affinity for Food and drink.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 3,946,602 | 1.48× |
| Texas | 2,877,479 | 1.38× |
| New York | 1,873,778 | 1.39× |
| Florida | 1,731,803 | 1.06× |
| Illinois | 941,656 | 1.17× |
| Georgia | 895,150 | 1.2× |
| Pennsylvania | 797,499 | 0.98× |
| North Carolina | 787,200 | 1.08× |
| Virginia | 774,309 | 1.31× |
| New Jersey | 749,977 | 1.22× |
| Ohio | 708,405 | 0.95× |
| Washington | 643,804 | 1.33× |
| Michigan | 624,376 | 0.99× |
| Maryland | 583,317 | 1.4× |
| Massachusetts | 553,278 | 1.16× |
| Arizona | 505,529 | 1.02× |
| Indiana | 461,594 | 1.04× |
| Tennessee | 459,458 | 0.95× |
| Colorado | 424,823 | 1.11× |
| Missouri | 381,642 | 0.98× |
| South Carolina | 341,352 | 0.94× |
| Wisconsin | 329,934 | 0.91× |
| Minnesota | 322,857 | 0.93× |
| Oregon | 307,580 | 1.11× |
| Nevada | 287,994 | 1.23× |
| Louisiana | 285,490 | 0.92× |
| Alabama | 276,683 | 0.82× |
| Oklahoma | 260,597 | 0.97× |
| Connecticut | 257,488 | 1.06× |
| Kentucky | 253,078 | 0.83× |
| Utah | 214,106 | 0.99× |
| Arkansas | 190,169 | 0.95× |
| Iowa | 180,786 | 0.91× |
| Kansas | 178,341 | 0.94× |
| Mississippi | 156,978 | 0.79× |
| Nebraska | 120,403 | 0.99× |
| Washington, District of Columbia | 115,607 | 1.59× |
| New Mexico | 109,268 | 0.9× |
| Idaho | 102,144 | 0.84× |
| Hawaii | 102,002 | 0.98× |
| West Virginia | 83,232 | 0.74× |
| New Hampshire | 75,860 | 0.8× |
| Maine | 70,692 | 0.82× |
| Rhode Island | 61,795 | 0.8× |
| Delaware | 59,071 | 0.89× |
| Montana | 44,791 | 0.67× |
| South Dakota | 38,871 | 0.7× |
| North Dakota | 37,392 | 0.75× |
| Alaska | 35,923 | 0.69× |
| Vermont | 31,158 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Food and drink | 1.7× | Food & Beverages |
| Food | 1.65× | Food & Beverages |
| Beverages | 1.74× | Food & Beverages |
| Nothing Bundt Cakes | 4.44× | Food & Beverages |
| Outdoor recreation | 1.52× | Sports |
| Child | 1.74× | Kids & Family |
| Restaurants | 1.55× | Food & Beverages |
| Sales promotion | 1.85× | Shopping |
| Happiness | 1.73× | Health |
| Woman | 1.7× | Kids & Family |
| Friendship | 1.92× | Kids & Family |
| Education | 1.62× | Business & Career |
| Shoes | 1.51× | Fashion & Accessoires |
| Water | 1.65× | Food & Beverages |
| Gift | 1.59× | Shopping |
| Hobby Lobby | 1.87× | Home & Garden |
| Desserts | 1.74× | Food & Beverages |
| Old Navy | 1.7× | Fashion & Accessoires |
| Dollar Tree | 1.73× | Shopping |
| Pastry | 2.47× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.38 |
| Creativity | OPEN | 1.27 |
| Price Sensitivity | PREMIUM | 1.26 |
| Healthy Lifestyle | BALANCE | 1.23 |
| DIY Mentality | THRILL | 1.23 |
| Indulgence | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 10.8% |
| China | 8.2% |
See Cupcake audiences in other countries
More Sweet audiences in United States
Frequently asked questions
How many fans does Cupcake have in United States?
Cupcake has an estimated audience of 24,180,339 people in United States, concentrated in California and Texas.
What is the gender split and age of Cupcake fans?
73.0% of Cupcake fans are female, 27.0% are male, with an average age of 38.0 years.
Which brands do Cupcake fans like most?
Cupcake fans show strongest brand affinity for Food and drink (1.7×), Food (1.65×), and Beverages (1.74×) over the country average.
Where do Cupcake fans live in United States?
Cupcake fans in United States are most concentrated in California (reach 3,946,602), Texas (reach 2,877,479), and New York (reach 1,873,778). These three regions account for the largest share of the active audience.
What other brands do Cupcake fans also like?
Beyond Cupcake itself, the audience over-indexes on Food (1.65×), Beverages (1.74×), Nothing Bundt Cakes (4.44×), and Outdoor recreation (1.52×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Cupcake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.