A data profile of the people who buy, follow and care about Cupcake in Spain — modelled from more than twelve digital signal sources. Cupcake has an estimated audience of 2,592,170 people in Spain.
The average Cupcake fan in Spain is 42.7 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Cake decorating, Cake, Pastry, with strongest over-indexing on Cake decorating (6.67× the country average).
Demographically, the Cupcake audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Cupcake fan in Spain is more female, around 42.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Cake decorating.
The key figures that characterise the Cupcake profile in Spain.
73.8% are female, 26.2% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 73.8% |
| Male | 26.2% |
| Average age | 42.7 |
| Estimated audience size | 2,592,170 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Cupcake audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 10.8% |
| China | 8.2% |
Where the Cupcake audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~700K | 1.42× | |
| 02 | Community of Madrid | ~500K | 1.13× | |
| 03 | Region of Murcia | ~100K | 1.10× | |
| 04 | Comunidad Valenciana | ~300K | 1.09× | |
| 05 | Canary Islands | ~100K | 1.08× | |
| 06 | Castilla-La Mancha | ~100K | 1.07× | |
| 07 | Balearic Islands | ~70K | 1.02× | |
| 08 | Castile and León | ~100K | 1.00× | |
| 09 | Andalusia | ~500K | 0.99× | |
| 10 | Aragon | ~70K | 0.97× | |
| 11 | Extremadura | ~50K | 0.94× | |
| 12 | Navarre | ~30K | 0.94× | |
| 13 | La Rioja | ~20K | 0.94× | |
| 14 | Galicia | ~100K | 0.93× | |
| 15 | Basque Autonomous Country | ~90K | 0.93× | |
| 16 | Cantabria | ~30K | 0.87× | |
| 17 | Principality of Asturias | ~50K | 0.84× |
The strongest cross-interests of the Cupcake audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Birthday cake | Food & Beverages | 8.20× | ||
| 02 | Cake decorating | Food & Beverages | 6.67× | ||
| 03 | Chocolate brownie | Food & Beverages | 5.33× | ||
| 04 | Cookie | Food & Beverages | 5.07× | ||
| 05 | Chocolate cake | Food & Beverages | 4.68× | ||
| 06 | Cake | Food & Beverages | 3.85× | ||
| 07 | Bakery | Food & Beverages | 3.58× | ||
| 08 | Flour | Food & Beverages | 3.49× | ||
| 09 | Pastry | Food & Beverages | 3.36× | ||
| 10 | Cookbook | Food & Beverages | 3.33× | ||
| 11 | Confectionery | Food & Beverages | 2.95× | ||
| 12 | Desserts | Food & Beverages | 2.55× | ||
| 13 | Culinary art | Arts & Culture | 2.33× | ||
| 14 | Aldi | Shopping | 2.20× | ||
| 15 | Mercadona | Shopping | 2.16× | ||
| 16 | Eating | Food & Beverages | 1.97× | ||
| 17 | Kitchen | Home & Garden | 1.86× | ||
| 18 | Recipes | Food & Beverages | 1.76× | ||
| 19 | Cooking | Food & Beverages | 1.65× | ||
| 20 | Woman | Kids & Family | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.48× | |
| Indulgence | JOY | 1.40× | |
| Creativity | OPEN | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Risk Appetite | THRILL | 0.90× | |
| Sports Activity | POWER | 0.98× |
Cupcake has an estimated audience of 2,592,170 people in Spain, concentrated in Catalonia and Andalusia.
73.8% of Cupcake fans are female, 26.2% are male, with an average age of 42.7 years.
Cupcake fans show strongest brand affinity for Cake decorating (6.67×), Cake (3.85×), and Pastry (3.36×) over the country average.
Cupcake fans in Spain are most concentrated in Catalonia (reach ~700K), Andalusia (reach ~500K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Cupcake itself, the audience over-indexes on Cake (3.85×), Pastry (3.36×), Birthday cake (8.2×), and Cookie (5.07×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Cupcake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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