Chocolate Audience in Spain
Chocolate has an estimated audience of 8,186,514 people in Spain. 66.2% are female, 33.8% are male, average age 45.0. Top brand affinities: MSN, Lunch, Julio Iglesias, Stradivarius, Movistar.
Top brand affinities include MSN, Lunch, Julio Iglesias, with strongest over-indexing on MSN (4.73× the country average). Demographically, the Chocolate audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Chocolate fans
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 45.0 |
| Estimated audience size | 8,186,514 |
Audience persona
The typical Chocolate fan in Spain is more female, around 45.0 years old, with strong Community Orientation tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 4.73× | News |
| Lunch | 4.65× | Food & Beverages |
| Julio Iglesias | 2.84× | Music & Radio |
| Stradivarius | 2.76× | Shopping |
| Movistar | 2.37× | Technology & Electronics |
| Hoodie | 4.97× | Fashion & Accessoires |
| Livemusic | 3.28× | Music & Radio |
| Iberia (airline) | 1.8× | Travel & Leisure |
| CAC 40 | 2.76× | Business & Career |
| Conforama | 3.03× | Home & Garden |
| Catering | 4.9× | Food & Beverages |
| Desserts | 2.21× | Food & Beverages |
| 1.71× | Internet & Social Media | |
| Girona | 2.92× | Sports |
| Orange | 2.66× | Technology & Electronics |
| Aldi | 1.93× | Shopping |
| Mapfre | 2.39× | Business & Career |
| Manchester City F.C. | 2.83× | Sports |
| Formentera | 4.71× | Travel & Leisure |
| Kitchen | 1.58× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.25 |
| Pet Ownership | JOY | 1.05 |
| Need for Security | CONSERVATISM | 1.03 |
| Creativity | OPEN | 0.99 |
| Family Orientation | CONSERVATISM | 0.98 |
| Design Affinity | PREMIUM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| Brazil | 5.7% |
| Italy | 4.8% |
See Chocolate audiences in other countries
More Sweet audiences in Spain
- Cake (5,869,175)
- Flour (3,853,199)
- Wedding cake (2,799,463)
- Cupcake (2,592,171)
- Cookie (2,505,960)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Chocolate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.