A data profile of the people who buy, follow and care about Drawing in Spain — modelled from more than twelve digital signal sources. Drawing has an estimated audience of 5,797,158 people in Spain.
The average Drawing fan in Spain is 42.9 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Painting, Photography, Nature, with strongest over-indexing on Painting (2.37× the country average).
Demographically, the Drawing audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Creativity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Drawing fan in Spain is more female, around 42.9 years old, with strong Creativity tendencies and a notable affinity for Painting.
The key figures that characterise the Drawing profile in Spain.
59.5% are female, 40.5% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 42.9 |
| Estimated audience size | 5,797,158 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Drawing audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 5.2% |
| China | 4.3% |
Where the Drawing audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~1.5M | 1.41× | |
| 02 | Balearic Islands | ~200K | 1.28× | |
| 03 | Comunidad Valenciana | ~800K | 1.25× | |
| 04 | Region of Murcia | ~200K | 1.23× | |
| 05 | Canary Islands | ~400K | 1.22× | |
| 06 | Andalusia | ~1.5M | 1.14× | |
| 07 | Community of Madrid | ~1M | 1.13× | |
| 08 | Aragon | ~200K | 1.01× | |
| 09 | Navarre | ~70K | 0.94× | |
| 10 | La Rioja | ~30K | 0.92× | |
| 11 | Castilla-La Mancha | ~200K | 0.89× | |
| 12 | Basque Autonomous Country | ~200K | 0.89× | |
| 13 | Galicia | ~200K | 0.87× | |
| 14 | Extremadura | ~100K | 0.84× | |
| 15 | Cantabria | ~60K | 0.83× | |
| 16 | Principality of Asturias | ~100K | 0.82× | |
| 17 | Castile and León | ~200K | 0.81× |
The strongest cross-interests of the Drawing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fine art | Business & Career | 2.54× | ||
| 02 | Painting | Arts & Culture | 2.37× | ||
| 03 | Creativity | Home & Garden | 1.85× | ||
| 04 | Crafts | Home & Garden | 1.82× | ||
| 05 | Do it yourself (DIY) | Home & Garden | 1.73× | ||
| 06 | Literature | Business & Career | 1.71× | ||
| 07 | Books | Literature | 1.67× | ||
| 08 | Photography | Arts & Culture | 1.66× | ||
| 09 | Dogs | Pets & Animals | 1.62× | ||
| 10 | Hair products | Beauty & Wellness | 1.62× | ||
| 11 | Beauty salons | Beauty & Wellness | 1.60× | ||
| 12 | Psychology | Business & Career | 1.58× | ||
| 13 | Architecture | Business & Career | 1.58× | ||
| 14 | Comedy movies | Movies & TV | 1.56× | ||
| 15 | Furniture | Home & Garden | 1.55× | ||
| 16 | Jewelry | Fashion & Accessoires | 1.55× | ||
| 17 | Recipes | Food & Beverages | 1.54× | ||
| 18 | Education | Business & Career | 1.52× | ||
| 19 | Nature | Home & Garden | 1.50× | ||
| 20 | Current events | Arts & Culture | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.74× | |
| Extroversion | THRILL | 1.63× | |
| Community Orientation | OPEN | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.96× | |
| Luxury Orientation | PREMIUM | 0.98× | |
| Healthy Lifestyle | BALANCE | 1.02× |
Drawing has an estimated audience of 5,797,158 people in Spain, concentrated in Catalonia and Andalusia.
59.5% of Drawing fans are female, 40.5% are male, with an average age of 42.9 years.
Drawing fans show strongest brand affinity for Painting (2.37×), Photography (1.66×), and Nature (1.5×) over the country average.
Drawing fans in Spain are most concentrated in Catalonia (reach ~1.5M), Andalusia (reach ~1.5M), and Community of Madrid (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Drawing itself, the audience over-indexes on Photography (1.66×), Nature (1.5×), Psychology (1.58×), and Crafts (1.82×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Drawing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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