Drawing Audience in Spain
Drawing has an estimated audience of 5,797,158 people in Spain. 59.5% are female, 40.5% are male, average age 42.9. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Painting, Photography, Nature, Psychology, Crafts.
The average Drawing fan in Spain is 42.9 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Painting, Photography, Nature, with strongest over-indexing on Painting (2.37× the country average). Demographically, the Drawing audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Community Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Drawing fans
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 42.9 |
| Estimated audience size | 5,797,158 |
Audience persona
The typical Drawing fan in Spain is more female, around 42.9 years old, with strong Community Orientation tendencies and a notable affinity for Painting.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,495,037 | 1.43× |
| Andalusia | 1,299,275 | 1.14× |
| Community of Madrid | 1,109,790 | 1.14× |
| Comunidad Valenciana | 821,572 | 1.26× |
| Canary Islands | 360,000 | 1.24× |
| Region of Murcia | 254,920 | 1.28× |
| Galicia | 229,687 | 0.85× |
| Balearic Islands | 216,998 | 1.33× |
| Castilla-La Mancha | 203,467 | 0.87× |
| Castile and León | 193,843 | 0.77× |
| Basque Autonomous Country | 189,870 | 0.88× |
| Aragon | 155,388 | 1.02× |
| Principality of Asturias | 99,468 | 0.73× |
| Extremadura | 90,557 | 0.72× |
| Navarre | 65,459 | 0.9× |
| Cantabria | 48,886 | 0.67× |
| La Rioja | 29,503 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Painting | 2.37× | Arts & Culture |
| Photography | 1.66× | Arts & Culture |
| Nature | 1.5× | Home & Garden |
| Psychology | 1.58× | Business & Career |
| Crafts | 1.82× | Home & Garden |
| Education | 1.52× | Business & Career |
| Furniture | 1.55× | Home & Garden |
| Comedy movies | 1.56× | Movies & TV |
| Fine art | 2.54× | Business & Career |
| Dogs | 1.62× | Pets & Animals |
| Jewelry | 1.55× | Fashion & Accessoires |
| Creativity | 1.85× | Home & Garden |
| Do it yourself (DIY) | 1.73× | Home & Garden |
| Literature | 1.71× | Business & Career |
| Books | 1.67× | Literature |
| Recipes | 1.54× | Food & Beverages |
| Current events | 1.5× | Arts & Culture |
| Architecture | 1.58× | Business & Career |
| Beauty salons | 1.6× | Beauty & Wellness |
| Hair products | 1.62× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.35 |
| Mindfulness | BALANCE | 1.3 |
| DIY Mentality | THRILL | 1.3 |
| Extroversion | THRILL | 1.25 |
| Pet Ownership | JOY | 1.2 |
| Travelling | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 5.2% |
| China | 4.3% |
See Drawing audiences in other countries
More Home & Garden audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Drawing have in Spain?
Drawing has an estimated audience of 5,797,158 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Drawing fans?
59.5% of Drawing fans are female, 40.5% are male, with an average age of 42.9 years.
Which brands do Drawing fans like most?
Drawing fans show strongest brand affinity for Painting (2.37×), Photography (1.66×), and Nature (1.5×) over the country average.
Where do Drawing fans live in Spain?
Drawing fans in Spain are most concentrated in Catalonia (reach 1,495,037), Andalusia (reach 1,299,275), and Community of Madrid (reach 1,109,790). These three regions account for the largest share of the active audience.
What other brands do Drawing fans also like?
Beyond Drawing itself, the audience over-indexes on Photography (1.66×), Nature (1.5×), Psychology (1.58×), and Crafts (1.82×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Drawing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.