Nature Audience in Spain
Nature has an estimated audience of 16,747,814 people in Spain. 57.4% are female, 42.6% are male, average age 46.0. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Hotels, Vacations, Beaches, Mercadona, Cats.
The average Nature fan in Spain is 46.0 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Hotels, Vacations, Beaches, with strongest over-indexing on Hotels (1.51× the country average). Demographically, the Nature audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Individualism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Lifestyle cluster
Demographics of Nature fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 46.0 |
| Estimated audience size | 16,747,814 |
Audience persona
The typical Nature fan in Spain is more female, around 46.0 years old, with strong Individualism tendencies and a notable affinity for Hotels.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 3,776,296 | 1.25× |
| Andalusia | 3,275,890 | 1× |
| Community of Madrid | 3,131,230 | 1.11× |
| Comunidad Valenciana | 2,103,358 | 1.12× |
| Castile and León | 813,574 | 1.11× |
| Galicia | 790,497 | 1.01× |
| Canary Islands | 785,869 | 0.94× |
| Balearic Islands | 619,750 | 1.32× |
| Basque Autonomous Country | 608,269 | 0.97× |
| Region of Murcia | 585,548 | 1.02× |
| Castilla-La Mancha | 577,103 | 0.85× |
| Aragon | 473,916 | 1.07× |
| Principality of Asturias | 377,851 | 0.96× |
| Extremadura | 288,385 | 0.8× |
| Navarre | 194,811 | 0.93× |
| Cantabria | 187,423 | 0.89× |
| La Rioja | 72,358 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hotels | 1.51× | Travel & Leisure |
| Vacations | 1.55× | Travel & Leisure |
| Beaches | 1.54× | Travel & Leisure |
| Mercadona | 1.55× | Shopping |
| Cats | 1.51× | Pets & Animals |
| SUVs | 1.55× | Cars & Mobility |
| Camping | 1.53× | Travel & Leisure |
| Agriculture | 1.59× | Business & Career |
| Birds | 1.61× | Pets & Animals |
| Adventure travel | 1.56× | Travel & Leisure |
| Local government | 1.53× | Politics & Society |
| Walking | 1.56× | Sports |
| Anti-aging cream | 1.54× | Beauty & Wellness |
| Natural skin care | 1.51× | Beauty & Wellness |
| Cosmetology | 1.53× | Beauty & Wellness |
| Horoscope | 1.58× | Health |
| Fishing | 1.6× | Sports |
| Personal stylist | 1.55× | Fashion & Accessoires |
| Jorge Javier Vázquez | 1.59× | Movies & TV |
| Jardín | 1.68× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.57 |
| Quality Awareness | PREMIUM | 1.21 |
| Luxury Orientation | PREMIUM | 1.21 |
| DIY Mentality | THRILL | 1.15 |
| Sustainability | BALANCE | 1.12 |
| Family Orientation | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.1% |
| Brazil | 4.7% |
See Nature audiences in other countries
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Nature have in Spain?
Nature has an estimated audience of 16,747,814 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Nature fans?
57.4% of Nature fans are female, 42.6% are male, with an average age of 46.0 years.
Which brands do Nature fans like most?
Nature fans show strongest brand affinity for Hotels (1.51×), Vacations (1.55×), and Beaches (1.54×) over the country average.
Where do Nature fans live in Spain?
Nature fans in Spain are most concentrated in Catalonia (reach 3,776,296), Andalusia (reach 3,275,890), and Community of Madrid (reach 3,131,230). These three regions account for the largest share of the active audience.
What other brands do Nature fans also like?
Beyond Nature itself, the audience over-indexes on Vacations (1.55×), Beaches (1.54×), Mercadona (1.55×), and Cats (1.51×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Nature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.