A data profile of the people who buy, follow and care about Local government in Spain — modelled from more than twelve digital signal sources. Local government has an estimated audience of 5,737,298 people in Spain.
Local government has an estimated audience of 5,737,298 people in Spain. 58.7% are female, 41.3% are male, average age 48.8. Top brand affinities: Iberia (airline), Public administration, WhatsApp, Refrigerator, Rayo Vallecano.
Top brand affinities include Iberia (airline), Public administration, WhatsApp, with strongest over-indexing on Iberia (airline) (2.85× the country average).
Demographically, the Local government audience skews more female with an average age of 48.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Local government fan in Spain is more female, around 48.8 years old, with strong Patriotism tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Local government profile in Spain.
58.7% are female, 41.3% are male, average age 48.8.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 48.8 |
| Estimated audience size | 5,737,298 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 9% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 42% |
of the worldwide Local government audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.6% |
| Spain | 8.1% |
| United Kingdom | 7.4% |
The strongest cross-interests of the Local government audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Public administration | Business & Career | 8.23× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 4.51× | ||
| 03 | Satire | Literature | 4.50× | ||
| 04 | Refrigerator | Home & Garden | 3.48× | ||
| 05 | Volunteering | Politics & Society | 3.17× | ||
| 06 | Iberia (airline) | Travel & Leisure | 2.85× | ||
| 07 | Internet & Social Media | 2.82× | |||
| 08 | Mango | Shopping | 2.57× | ||
| 09 | Distilled beverage | Food & Beverages | 2.38× | ||
| 10 | Aldi | Shopping | 2.21× | ||
| 11 | Caixabank | Business & Career | 2.10× | ||
| 12 | IBEX 35 | Business & Career | 1.86× | ||
| 13 | Movistar+ | Movies & TV | 1.84× | ||
| 14 | Sevilla FC | Sports | 1.81× | ||
| 15 | Cadena SER | Music & Radio | 1.79× | ||
| 16 | Take-out | Food & Beverages | 1.72× | ||
| 17 | Bars | Travel & Leisure | 1.64× | ||
| 18 | Kitchen | Home & Garden | 1.56× | ||
| 19 | Spas | Beauty & Wellness | 1.55× | ||
| 20 | Nature | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.79× | |
| Convenience Orientation | PREMIUM | 1.75× | |
| Community Orientation | OPEN | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Design Affinity | PREMIUM | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Local government. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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