Local government Audience in Spain
Local government has an estimated audience of 5,737,298 people in Spain. 58.7% are female, 41.3% are male, average age 48.8. Top brand affinities: Iberia (airline), Public administration, WhatsApp, Refrigerator, Rayo Vallecano.
Top brand affinities include Iberia (airline), Public administration, WhatsApp, with strongest over-indexing on Iberia (airline) (2.85× the country average). Demographically, the Local government audience skews more female with an average age of 48.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Category: Politics & Society · Type: Topic
Demographics of Local government fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 48.8 |
| Estimated audience size | 5,737,298 |
Audience persona
The typical Local government fan in Spain is more female, around 48.8 years old, with strong Patriotism tendencies and a notable affinity for Iberia (airline).
Top brand affinities of Local government fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Iberia (airline) | 2.85× | Travel & Leisure |
| Public administration | 8.23× | Business & Career |
| 2.82× | Internet & Social Media | |
| Refrigerator | 3.48× | Home & Garden |
| Rayo Vallecano | 4.51× | Travel & Leisure |
| Aldi | 2.21× | Shopping |
| Nature | 1.53× | Home & Garden |
| Volunteering | 3.17× | Politics & Society |
| Caixabank | 2.1× | Business & Career |
| Distilled beverage | 2.38× | Food & Beverages |
| Satire | 4.5× | Literature |
| IBEX 35 | 1.86× | Business & Career |
| Sevilla FC | 1.81× | Sports |
| Mango | 2.57× | Shopping |
| 1.88× | Internet & Social Media | |
| MSN | 1.92× | News |
| Kitchen | 1.56× | Home & Garden |
| Julio Iglesias | 1.77× | Music & Radio |
| Cadena SER | 1.79× | Music & Radio |
| Take-out | 1.72× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.79 |
| Convenience Orientation | PREMIUM | 1.75 |
| Community Orientation | OPEN | 1.74 |
| Individualism | JOY | 1.59 |
| Spirituality | BALANCE | 1.54 |
| Family Orientation | CONSERVATISM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Spain | 8.1% |
| United Kingdom | 7.4% |
See Local government audiences in other countries
- Local government — Germany
- Local government — United States
- Local government — United Kingdom
- Local government — France
- Local government — Italy
- Local government — Brazil
- Local government — Japan
- Local government — South Korea
- Local government — India
- Local government — Canada
- Local government — Mexico
More Politics & Society audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Local government. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.