Rascasse Audience Intelligence

Local government Audience in Germany

A data profile of the people who buy, follow and care about Local government in Germany — modelled from more than twelve digital signal sources. Local government has an estimated audience of 1,770,685 people in Germany.

#2131among Topic in Germany#139in Politics & Society

The average Local government fan in Germany is 45.1 years old, balanced, and lives primarily in Berlin.

The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern.

Top brand affinities include Tagesschau, Public administration, Voting, with strongest over-indexing on Tagesschau (2.4× the country average).

Demographically, the Local government audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Spirituality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Local government fan in Germany is balanced, around 45.1 years old, with strong Spirituality tendencies and a notable affinity for Tagesschau.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Local government profile in Germany.

Audience size
1.8M
in Germany
Gender
50.5%♀
49.5% male
Age
45.1
average years
Country rank
#3795
Topic in Germany
Fig. 01

Search interest · 12-month trend

+357%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Local government fans

50.5% are female, 49.5% are male, average age 45.1.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Local government audience in Germany
MetricValue
Female50.5%
Male49.5%
Average age45.1
Estimated audience size1,770,685
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Local government audience in Germany
Age bracketShare%
16-197%
20-2913%
30-3922%
40-4926%
50+31%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Local government audience comes from Germany.

Worldwide audience distribution share by country for Local government
CountryShare
United States18.6%
Spain8.1%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Local government audience in Germany is strongest.

Fig. 05

Top regions by affinity

Local government fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~700K8.27×
02Thüringen~50K1.22×
03Niedersachsen~200K1.17×
04Bremen~20K1.08×
05Sachsen-Anhalt~50K1.05×
06Rheinland-Pfalz~90K1.02×
07Nordrhein-Westfalen~400K0.99×
08Schleswig-Holstein~60K0.99×
09Saarland~20K0.97×
10Brandenburg~50K0.96×
11Mecklenburg-Vorpommern~30K0.87×
12Sachsen~70K0.82×
13Baden-Württemberg~200K0.80×
14Bayern~200K0.78×
15Hessen~100K0.78×
16Hamburg~30K0.77×
Fig. 06

Affinity by region

Affinity by region — Local government, Germany
0.77×1.00×8.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Local government audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Local government audience
#·InterestCategoryAffinity×
01Public administrationBusiness & Career9.48×
02VotingPolitics & Society7.55×
03Mobile bankingBusiness & Career7.16×
04Hannah ArendtLiterature6.64×
05Frank-Walter SteinmeierPolitics & Society6.17×
06Home insuranceBusiness & Career5.97×
07Non-alcoholic beverageFood & Beverages5.58×
08Political scienceBusiness & Career4.62×
09Junge FreiheitNews3.75×
10Efficient energy useTechnology & Electronics3.50×
11MSNNews3.22×
12Der TagesspiegelNews3.07×
13Public transportCars & Mobility2.99×
14ActivismPolitics & Society2.95×
15TagesschauMovies & TV2.40×
16Online newspaperNews2.33×
17PostbankBusiness & Career1.89×
18CommerzbankBusiness & Career1.68×
19NatureHome & Garden1.57×
20Deutsche BahnCars & Mobility1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Local government audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Local government audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.97×
IndividualismJOY1.87×
Convenience OrientationPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Local government audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.57×
Luxury OrientationPREMIUM0.68×
Sports ActivityPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Local government have in Germany?

Local government has an estimated audience of 1,770,685 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.

02

What is the gender split and age of Local government fans?

50.5% of Local government fans are female, 49.5% are male, with an average age of 45.1 years.

03

Which brands do Local government fans like most?

Local government fans show strongest brand affinity for Tagesschau (2.4×), Public administration (9.48×), and Voting (7.55×) over the country average.

04

Where do Local government fans live in Germany?

Local government fans in Germany are most concentrated in Berlin (reach ~700K), Nordrhein-Westfalen (reach ~400K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Local government fans also like?

Beyond Local government itself, the audience over-indexes on Public administration (9.48×), Voting (7.55×), Efficient energy use (3.5×), and Political science (4.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Local government audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Local government. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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