Local government Audience in Germany
Local government has an estimated audience of 1,770,685 people in Germany. 50.5% are female, 49.5% are male, average age 45.1. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Pillow, Cocktail, Stradivarius, Geothermal heating, Weimar Republic.
The average Local government fan in Germany is 45.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Pillow, Cocktail, Stradivarius, with strongest over-indexing on Pillow (2.45× the country average). Demographically, the Local government audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Spirituality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Local government fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 45.1 |
| Estimated audience size | 1,770,685 |
Audience persona
The typical Local government fan in Germany is balanced, around 45.1 years old, with strong Spirituality tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 400,248 | 1.03× |
| Niedersachsen | 278,884 | 1.62× |
| Bayern | 221,219 | 0.78× |
| Baden-Württemberg | 170,411 | 0.71× |
| Rheinland-Pfalz | 103,567 | 1.17× |
| Hessen | 98,275 | 0.73× |
| Thüringen | 68,920 | 1.53× |
| Schleswig-Holstein | 67,034 | 1.05× |
| Sachsen | 60,537 | 0.7× |
| Brandenburg | 60,506 | 1.1× |
| Sachsen-Anhalt | 58,671 | 1.28× |
| Berlin | 54,768 | 0.69× |
| Hamburg | 27,625 | 0.69× |
| Mecklenburg-Vorpommern | 27,618 | 0.82× |
| Bremen | 19,852 | 1.31× |
| Saarland | 17,340 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 2.45× | Home & Garden |
| Cocktail | 1.63× | Food & Beverages |
| Stradivarius | 1.97× | Shopping |
| Geothermal heating | 5.19× | Home & Garden |
| Weimar Republic | 5.12× | Politics & Society |
| VfL Wolfsburg | 1.62× | Sports |
| Urban Outfitters | 1.57× | Shopping |
| Pro-Ject | 6.13× | Music & Radio |
| Parma | 5.07× | Travel & Leisure |
| Urban horticulture | 1.54× | Home & Garden |
| Graham Greene | 3.96× | Literature |
| Preacher (comics) | 5.78× | Literature |
| Jack White | 1.58× | Movies & TV |
| Israel | 1.52× | Travel & Leisure |
| Nationality | 2.2× | Politics & Society |
| Esra Erol | 3.86× | Movies & TV |
| Medieval fantasy | 6.94× | Literature |
| Home Delivery | 1.75× | Food & Beverages |
| Este, Veneto | 1.52× | Travel & Leisure |
| Information sensitivity | 3.2× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.75 |
| Urban Lifestyle | OPEN | 1.66 |
| Convenience Orientation | PREMIUM | 1.64 |
| Individualism | JOY | 1.57 |
| Tradition | CONSERVATISM | 1.56 |
| Patriotism | CONSERVATISM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Spain | 8.1% |
| United Kingdom | 7.4% |
See Local government audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Local government have in Germany?
Local government has an estimated audience of 1,770,685 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Local government fans?
50.5% of Local government fans are female, 49.5% are male, with an average age of 45.1 years.
Which brands do Local government fans like most?
Local government fans show strongest brand affinity for Pillow (2.45×), Cocktail (1.63×), and Stradivarius (1.97×) over the country average.
Where do Local government fans live in Germany?
Local government fans in Germany are most concentrated in Nordrhein-Westfalen (reach 400,248), Niedersachsen (reach 278,884), and Bayern (reach 221,219). These three regions account for the largest share of the active audience.
What other brands do Local government fans also like?
Beyond Local government itself, the audience over-indexes on Cocktail (1.63×), Stradivarius (1.97×), Geothermal heating (5.19×), and Weimar Republic (5.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Local government. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.