A data profile of the people who buy, follow and care about Local government in United Kingdom — modelled from more than twelve digital signal sources. Local government has an estimated audience of 5,228,340 people in United Kingdom.
The average Local government fan in United Kingdom is 45.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Hobby, Aldi, with strongest over-indexing on Wikipedia (3.47× the country average).
Demographically, the Local government audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Local government fan in United Kingdom is more female, around 45.6 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Local government profile in United Kingdom.
59.7% are female, 40.3% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 45.6 |
| Estimated audience size | 5,228,340 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Local government audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.6% |
| Spain | 8.1% |
| United Kingdom | 7.4% |
Where the Local government audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.31× | |
| 02 | England | ~4M | 1.21× | |
| 03 | Yorkshire and the Humber | ~500K | 1.18× | |
| 04 | North East | ~200K | 1.05× | |
| 05 | East Midlands | ~400K | 1.01× | |
| 06 | South East | ~700K | 1.00× | |
| 07 | Wales | ~300K | 1.00× | |
| 08 | East of England | ~500K | 0.98× | |
| 09 | Scotland | ~500K | 0.96× | |
| 10 | Northern Ireland | ~200K | 0.95× | |
| 11 | South West | ~400K | 0.90× | |
| 12 | North West | ~400K | 0.78× |
The strongest cross-interests of the Local government audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.47× | ||
| 02 | Political science | Business & Career | 3.22× | ||
| 03 | Risk management | Business & Career | 2.94× | ||
| 04 | Adoption | Kids & Family | 2.89× | ||
| 05 | Fish and chips | Food & Beverages | 2.73× | ||
| 06 | Sketch comedy | Movies & TV | 2.58× | ||
| 07 | Satire | Literature | 2.51× | ||
| 08 | Refrigerator | Home & Garden | 2.45× | ||
| 09 | Forestry | Home & Garden | 2.45× | ||
| 10 | Esso | Cars & Mobility | 2.35× | ||
| 11 | Mobile home | Cars & Mobility | 2.28× | ||
| 12 | Hot tub | Home & Garden | 2.23× | ||
| 13 | Hobby | Home & Garden | 2.06× | ||
| 14 | Volunteering | Politics & Society | 2.01× | ||
| 15 | Aldi | Shopping | 1.86× | ||
| 16 | Distilled beverage | Food & Beverages | 1.77× | ||
| 17 | Internet & Social Media | 1.69× | |||
| 18 | Politics | Politics & Society | 1.68× | ||
| 19 | William Hill (bookmaker) | Games | 1.66× | ||
| 20 | Kitchen | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.39× | |
| Convenience Orientation | PREMIUM | 1.38× | |
| Tradition | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Pet Ownership | JOY | 0.76× | |
| Design Affinity | PREMIUM | 0.83× |
Local government has an estimated audience of 5,228,340 people in United Kingdom, concentrated in England and South East.
59.7% of Local government fans are female, 40.3% are male, with an average age of 45.6 years.
Local government fans show strongest brand affinity for Wikipedia (3.47×), Hobby (2.06×), and Aldi (1.86×) over the country average.
Local government fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~700K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Local government itself, the audience over-indexes on Hobby (2.06×), Aldi (1.86×), Refrigerator (2.45×), and Politics (1.68×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Local government. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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