Local government Audience in United States

Local government logo

Local government has an estimated audience of 13,093,774 people in United States. 54.1% are female, 45.9% are male, average age 42.0. Top regions: North Carolina, Florida, Texas. Top brand affinities: Product design, Nationality, Alaska, Israel, Nebraska Cornhuskers football.

The average Local government fan in United States is 42.0 years old, balanced, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Florida, Texas. Top brand affinities include Product design, Nationality, Alaska, with strongest over-indexing on Product design (2.11× the country average). Demographically, the Local government audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Local government fans

Demographic split for Local government audience in United States
MetricValue
Female54.1%
Male45.9%
Average age42.0
Estimated audience size13,093,774

Audience persona

The typical Local government fan in United States is balanced, around 42.0 years old, with strong Community Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Local government in United States
RegionReachAffinity
North Carolina2,963,2807.52×
Florida1,522,4491.72×
Texas1,370,2851.22×
California1,352,7730.94×
New York670,4990.92×
Virginia567,3531.78×
Georgia460,0571.14×
Tennessee444,0261.69×
Pennsylvania412,1650.93×
Illinois371,3510.85×
Michigan293,7950.86×
Ohio288,7100.72×
New Jersey236,0930.71×
Alabama230,5351.26×
Maryland225,0251×
Washington206,5600.79×
South Carolina203,8331.03×
Arizona195,7750.73×
Indiana180,1260.75×
Massachusetts179,7690.7×
Missouri158,7910.75×
Oregon157,9311.05×
Louisiana148,0590.88×
Colorado138,5380.67×
Minnesota132,4400.71×
Kentucky132,0270.8×
Wisconsin114,3510.58×
Oklahoma110,4790.76×
Connecticut92,6270.71×
Mississippi90,8310.84×
Nevada77,9870.62×
Kansas76,1870.74×
Utah72,6070.62×
Arkansas64,5540.6×
New Mexico58,1790.89×
Iowa56,9850.53×
Washington, District of Columbia54,0071.37×
West Virginia49,9900.82×
Idaho36,9300.56×
Nebraska34,2840.52×
Alaska32,4261.16×
New Hampshire26,7730.52×
Hawaii26,4590.47×
Montana26,0930.72×
Maine25,8370.55×
South Dakota25,7540.85×
North Dakota25,0760.93×
Delaware24,9330.69×
Wyoming24,2631.25×
Rhode Island23,8640.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Local government audience
BrandAffinityCategory
Product design2.11×Business & Career
Nationality2×Politics & Society
Alaska1.56×Travel & Leisure
Israel1.79×Travel & Leisure
Nebraska Cornhuskers football3×Sports
Pillow1.78×Home & Garden
Jesse Plemons2.81×Movies & TV
Pro-Ject3.1×Music & Radio
Kendra Scott2.2×Fashion & Accessoires
3D printing1.51×Technology & Electronics
Queens College, City University of New York4.1×Business & Career
Charlamagne Tha God5.28×Movies & TV
Urban horticulture1.93×Home & Garden
UK garage2.81×Music & Radio
Sinaloa1.88×Travel & Leisure
Grammarly2.38×Business & Career
Glossier2.58×Beauty & Wellness
Hebe3.09×Home & Garden
Cam Ward1.76×Sports
Jaws2.51×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Local government audience
TraitClusterScore
Community OrientationOPEN1.68
PatriotismCONSERVATISM1.53
SustainabilityBALANCE1.35
Family OrientationCONSERVATISM1.34
ExtroversionTHRILL1.32
Urban LifestyleOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Local government
CountryShare
United States18.6%
Spain8.1%
United Kingdom7.4%

See Local government audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Local government have in United States?

Local government has an estimated audience of 13,093,774 people in United States, concentrated in North Carolina and Florida.

What is the gender split and age of Local government fans?

54.1% of Local government fans are female, 45.9% are male, with an average age of 42.0 years.

Which brands do Local government fans like most?

Local government fans show strongest brand affinity for Product design (2.11×), Nationality (2×), and Alaska (1.56×) over the country average.

Where do Local government fans live in United States?

Local government fans in United States are most concentrated in North Carolina (reach 2,963,280), Florida (reach 1,522,449), and Texas (reach 1,370,285). These three regions account for the largest share of the active audience.

What other brands do Local government fans also like?

Beyond Local government itself, the audience over-indexes on Nationality (2×), Alaska (1.56×), Israel (1.79×), and Nebraska Cornhuskers football (3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Local government. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.