Rascasse Audience Intelligence

Local government Audience in United States

A data profile of the people who buy, follow and care about Local government in United States — modelled from more than twelve digital signal sources. Local government has an estimated audience of 13,093,774 people in United States.

#1805among Topic in United States#163in Politics & Society

The average Local government fan in United States is 42.0 years old, balanced, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Texas, California.

Top brand affinities include Planet Fitness, Public administration, Sustainable energy, with strongest over-indexing on Planet Fitness (1.92× the country average).

Demographically, the Local government audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Local government fan in United States is balanced, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Local government profile in United States.

Audience size
13.1M
in United States
Gender
54.1%♀
45.9% male
Age
42.0
average years
Country rank
#2719
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Local government fans

54.1% are female, 45.9% are male, average age 42.0.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Local government audience in United States
MetricValue
Female54.1%
Male45.9%
Average age42.0
Estimated audience size13,093,774
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Local government audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3919%
40-4921%
50+28%
Fig. 04

Worldwide distribution

18.6%

of the worldwide Local government audience comes from United States.

Worldwide audience distribution share by country for Local government
CountryShare
United States18.6%
Spain8.1%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Local government audience in United States is strongest.

Fig. 05

Top regions by affinity

Local government fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~2M5.50×
02Virginia~500K1.55×
03Alabama~300K1.52×
04Florida~1.5M1.51×
05North Dakota~40K1.42×
06Texas~1.5M1.36×
07Tennessee~400K1.34×
08Kentucky~200K1.20×
09Georgia~400K1.07×
10Washington, District of Columbia~40K1.05×
11Idaho~70K1.04×
12Alaska~30K1.04×
13Illinois~500K1.03×
14South Carolina~200K1.01×
15Pennsylvania~400K1.00×
16Louisiana~200K1.00×
17New Mexico~70K1.00×
18California~1.5M0.99×
19Vermont~20K0.99×
20West Virginia~60K0.98×
21Delaware~40K0.98×
22South Dakota~30K0.98×
23Indiana~200K0.97×
24Oregon~100K0.97×
25Maryland~200K0.96×
26Missouri~200K0.95×
27Kansas~100K0.95×
28Montana~30K0.95×
29Mississippi~100K0.93×
30Rhode Island~40K0.93×
31Oklahoma~100K0.92×
32Michigan~300K0.90×
33Utah~100K0.90×
34New Hampshire~50K0.90×
35Ohio~400K0.89×
36Nebraska~60K0.89×
37Maine~40K0.89×
38New York~600K0.88×
39Arizona~200K0.88×
40Washington~200K0.88×
41Connecticut~100K0.88×
42Hawaii~50K0.88×
43Arkansas~90K0.87×
44Iowa~90K0.86×
45Wisconsin~200K0.85×
46New Jersey~300K0.84×
47Minnesota~200K0.83×
48Colorado~200K0.82×
49Massachusetts~200K0.80×
50Nevada~100K0.80×
Fig. 06

Affinity by region

Affinity by region — Local government, United States
0.80×1.00×5.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Local government audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Local government audience
#·InterestCategoryAffinity×
01Public administrationBusiness & Career5.12×
02MySQLTechnology & Electronics4.05×
03Web serverTechnology & Electronics3.41×
04Sustainable energyHome & Garden2.95×
05Non-alcoholic beverageFood & Beverages2.78×
06Mineral waterFood & Beverages2.78×
07Renewable energyBusiness & Career2.48×
08Hair ExtensionsBeauty & Wellness2.46×
09Diaper bagKids & Family2.39×
10Rail transportTravel & Leisure2.11×
11CBS NewsMovies & TV2.00×
12Real propertyHome & Garden1.99×
13InnovationBusiness & Career1.99×
14PhilanthropyArts & Culture1.98×
15Planet FitnessSports1.92×
16Charitable organizationPolitics & Society1.87×
17United Parcel ServiceBusiness & Career1.78×
18MSNNews1.57×
19Nonprofit organizationPolitics & Society1.54×
20RadioTechnology & Electronics1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Local government audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Local government audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.20×
Community OrientationOPEN1.75×
Career OrientationPOWER1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Local government audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
Healthy LifestyleBALANCE0.87×
MindfulnessBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Local government have in United States?

Local government has an estimated audience of 13,093,774 people in United States, concentrated in North Carolina and Texas.

02

What is the gender split and age of Local government fans?

54.1% of Local government fans are female, 45.9% are male, with an average age of 42.0 years.

03

Which brands do Local government fans like most?

Local government fans show strongest brand affinity for Planet Fitness (1.92×), Public administration (5.12×), and Sustainable energy (2.95×) over the country average.

04

Where do Local government fans live in United States?

Local government fans in United States are most concentrated in North Carolina (reach ~2M), Texas (reach ~1.5M), and California (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Local government fans also like?

Beyond Local government itself, the audience over-indexes on Public administration (5.12×), Sustainable energy (2.95×), Hair Extensions (2.46×), and MSN (1.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Local government audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Local government. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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