Local government Audience in United States

Local government has an estimated audience of 13,093,774 people in United States. 54.1% are female, 45.9% are male, average age 42.0. Top regions: North Carolina, Florida, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Local government fan in United States is 42.0 years old, balanced, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Florida, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Local government audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Local government fans

Demographic split for Local government audience in United States
MetricValue
Female54.1%
Male45.9%
Average age42.0
Estimated audience size13,093,774

Audience persona

The typical Local government fan in United States is balanced, around 42.0 years old, with strong Community Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Local government in United States
RegionReachAffinity
North Carolina2,963,2807.52×
Florida1,522,4491.72×
Texas1,370,2851.22×
California1,352,7730.94×
New York670,4990.92×
Virginia567,3531.78×
Georgia460,0571.14×
Tennessee444,0261.69×
Pennsylvania412,1650.93×
Illinois371,3510.85×
Michigan293,7950.86×
Ohio288,7100.72×
New Jersey236,0930.71×
Alabama230,5351.26×
Maryland225,0251×
Washington206,5600.79×
South Carolina203,8331.03×
Arizona195,7750.73×
Indiana180,1260.75×
Massachusetts179,7690.7×
Missouri158,7910.75×
Oregon157,9311.05×
Louisiana148,0590.88×
Colorado138,5380.67×
Minnesota132,4400.71×
Kentucky132,0270.8×
Wisconsin114,3510.58×
Oklahoma110,4790.76×
Connecticut92,6270.71×
Mississippi90,8310.84×
Nevada77,9870.62×
Kansas76,1870.74×
Utah72,6070.62×
Arkansas64,5540.6×
New Mexico58,1790.89×
Iowa56,9850.53×
Washington, District of Columbia54,0071.37×
West Virginia49,9900.82×
Idaho36,9300.56×
Nebraska34,2840.52×
Alaska32,4261.16×
New Hampshire26,7730.52×
Hawaii26,4590.47×
Montana26,0930.72×
Maine25,8370.55×
South Dakota25,7540.85×
North Dakota25,0760.93×
Delaware24,9330.69×
Wyoming24,2631.25×
Rhode Island23,8640.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Local government audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Planet Fitness3.81×Sports
Hair Extensions5.41×Beauty & Wellness
Diaper bag5.49×Kids & Family
Charles, Prince of Wales18.87×Politics & Society
MSN2.61×News
Largemouth bass5.31×Food & Beverages
Hobby Lobby2.07×Home & Garden
Bass guitar2.67×Music & Radio
Fly fishing3.47×Sports
Golf Channel2.91×Sports
Nature1.51×Home & Garden
Public administration5.14×Business & Career
Saxophone4.62×Music & Radio
Staples (Canada)2.52×Business & Career
Universal Studios5.33×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Local government audience
TraitClusterScore
Community OrientationOPEN1.68
PatriotismCONSERVATISM1.53
SustainabilityBALANCE1.35
Family OrientationCONSERVATISM1.34
ExtroversionTHRILL1.32
Urban LifestyleOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Local government
CountryShare
United States18.6%
Spain8.1%
United Kingdom7.4%

See Local government audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Local government have in United States?

Local government has an estimated audience of 13,093,774 people in United States, concentrated in North Carolina and Florida.

What is the gender split and age of Local government fans?

54.1% of Local government fans are female, 45.9% are male, with an average age of 42.0 years.

Which brands do Local government fans like most?

Local government fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Local government fans live in United States?

Local government fans in United States are most concentrated in North Carolina (reach 2,963,280), Florida (reach 1,522,449), and Texas (reach 1,370,285). These three regions account for the largest share of the active audience.

What other brands do Local government fans also like?

Beyond Local government itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Local government. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.