Real property Audience in United States

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Real property has an estimated audience of 33,892,152 people in United States. 53.5% are female, 46.5% are male, average age 44.0. Top regions: Maryland, New York, California. Top brand affinities: Estate (law), Fox News Channel, Mortgage loans, Estate (land), Finance.

The average Real property fan in United States is 44.0 years old, balanced, and lives primarily in Maryland. The audience is concentrated in Maryland, New York, California. Top brand affinities include Estate (law), Fox News Channel, Mortgage loans, with strongest over-indexing on Estate (law) (5.54× the country average). Demographically, the Real property audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Real property fans

Demographic split for Real property audience in United States
MetricValue
Female53.5%
Male46.5%
Average age44.0
Estimated audience size33,892,152

Audience persona

The typical Real property fan in United States is balanced, around 44.0 years old, with strong Family Orientation tendencies and a notable affinity for Estate (law).

Top regions in United States

Top regions ranked by reach for Real property in United States
RegionReachAffinity
Maryland4,320,0008.89×
New York2,916,7431.54×
California2,552,3540.68×
Texas2,457,6210.84×
Ohio1,235,3361.18×
Florida1,219,0710.53×
Virginia1,100,4861.33×
South Carolina1,089,3502.14×
North Carolina978,4030.96×
Pennsylvania805,7130.71×
Georgia765,0980.73×
Illinois647,4330.57×
Washington645,3110.95×
Missouri502,0370.92×
Hawaii485,8133.33×
Michigan453,9650.51×
Tennessee441,2030.65×
Colorado438,4030.82×
New Jersey378,4330.44×
Nevada377,2041.15×
Arizona374,4570.54×
Massachusetts356,0230.53×
Alabama329,5020.7×
Indiana328,3630.53×
Washington, District of Columbia255,9162.51×
Wisconsin255,8990.5×
Oklahoma252,4070.67×
Oregon238,7650.61×
Minnesota224,1540.46×
Kentucky217,8190.51×
Louisiana210,5720.48×
Arkansas207,7010.74×
Utah197,5890.65×
Idaho181,8221.07×
Mississippi175,7480.63×
Connecticut162,2080.48×
Kansas158,7330.59×
West Virginia127,3460.81×
Iowa120,7670.43×
New Mexico108,1290.64×
South Dakota105,5081.35×
Nebraska96,7530.57×
Rhode Island93,1370.86×
New Hampshire76,8530.58×
Alaska70,9160.98×
Maine61,2150.5×
Montana60,5790.64×
Delaware60,1300.64×
Vermont44,0250.74×
North Dakota40,9020.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Real property audience
BrandAffinityCategory
Estate (law)5.54×Business & Career
Fox News Channel2.45×Movies & TV
Mortgage loans3.49×Business & Career
Estate (land)4.66×Business & Career
Finance2.65×Business & Career
Property3.31×Home & Garden
House2.56×Home & Garden
Real estate broker3.14×Home & Garden
Lien11.74×Politics & Society
Law of agency7.33×Politics & Society
Loan3.63×Business & Career
Law2.44×Business & Career
U.S. state2.14×Travel & Leisure
TV1.85×Movies & TV
Politics and social issues1.77×Politics & Society
Current events1.86×Arts & Culture
Kitchen2.25×Home & Garden
United States1.78×Travel & Leisure
Apartment2.7×Business & Career
Child1.96×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Real property audience
TraitClusterScore
Family OrientationCONSERVATISM1.38
Quality AwarenessPREMIUM1.34
DIY MentalityTHRILL1.3
Career OrientationPOWER1.29
TravellingTHRILL1.2
ExtroversionTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for Real property
CountryShare
United States16.1%
Brazil6.2%
Italy5.9%

See Real property audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Real property have in United States?

Real property has an estimated audience of 33,892,152 people in United States, concentrated in Maryland and New York.

What is the gender split and age of Real property fans?

53.5% of Real property fans are female, 46.5% are male, with an average age of 44.0 years.

Which brands do Real property fans like most?

Real property fans show strongest brand affinity for Estate (law) (5.54×), Fox News Channel (2.45×), and Mortgage loans (3.49×) over the country average.

Where do Real property fans live in United States?

Real property fans in United States are most concentrated in Maryland (reach 4,320,000), New York (reach 2,916,743), and California (reach 2,552,354). These three regions account for the largest share of the active audience.

What other brands do Real property fans also like?

Beyond Real property itself, the audience over-indexes on Fox News Channel (2.45×), Mortgage loans (3.49×), Estate (land) (4.66×), and Finance (2.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Real property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.