Rascasse Audience Intelligence

Real property Audience in United States

A data profile of the people who buy, follow and care about Real property in United States — modelled from more than twelve digital signal sources. Real property has an estimated audience of 33,892,152 people in United States.

#533among Topic in United States#52in Home & Garden

The average Real property fan in United States is 44.0 years old, balanced, and lives primarily in Maryland.

The audience is concentrated in Maryland, New York, California.

Top brand affinities include Estate (law), Donald Trump, Mortgage loans, with strongest over-indexing on Estate (law) (5.54× the country average).

Demographically, the Real property audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Real property fan in United States is balanced, around 44.0 years old, with strong Spirituality tendencies and a notable affinity for Estate (law).

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Real property profile in United States.

Audience size
33.9M
in United States
Gender
53.5%♀
46.5% male
Age
44.0
average years
Country rank
#760
Topic in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Real property fans

53.5% are female, 46.5% are male, average age 44.0.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Real property audience in United States
MetricValue
Female53.5%
Male46.5%
Average age44.0
Estimated audience size33,892,152
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Real property audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3920%
40-4924%
50+30%
Fig. 04

Worldwide distribution

16.1%

of the worldwide Real property audience comes from United States.

Worldwide audience distribution share by country for Real property
CountryShare
United States16.1%
Brazil6.2%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Real property audience in United States is strongest.

Fig. 05

Top regions by affinity

Real property fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~4.5M8.77×
02Hawaii~400K2.97×
03Washington, District of Columbia~200K2.16×
04South Carolina~1M1.87×
05New York~3M1.51×
06Ohio~1.5M1.30×
07Virginia~1M1.29×
08South Dakota~90K1.20×
09Nevada~400K1.10×
10Idaho~200K1.08×
11Alaska~70K1.01×
12Washington~700K0.96×
13Missouri~500K0.96×
14Rhode Island~100K0.95×
15Vermont~60K0.94×
16North Dakota~60K0.92×
17West Virginia~100K0.91×
18Delaware~90K0.91×
19Montana~90K0.91×
20North Carolina~900K0.90×
21Arkansas~200K0.87×
22New Mexico~100K0.84×
23New Hampshire~100K0.84×
24Maine~100K0.84×
25Mississippi~200K0.83×
26Colorado~400K0.82×
27Nebraska~100K0.81×
28Oklahoma~300K0.80×
29Texas~2.5M0.79×
30Alabama~400K0.79×
31Utah~200K0.79×
32Kansas~200K0.79×
33Pennsylvania~800K0.74×
34Oregon~300K0.74×
35Iowa~200K0.74×
36Georgia~800K0.72×
37Tennessee~500K0.72×
38Kentucky~300K0.72×
39Louisiana~300K0.71×
40Connecticut~200K0.70×
41Wisconsin~300K0.67×
42Indiana~400K0.65×
43California~2.5M0.64×
44Arizona~400K0.64×
45Minnesota~300K0.64×
46Massachusetts~400K0.63×
47Michigan~500K0.60×
48Illinois~700K0.58×
49Florida~1.5M0.56×
50New Jersey~500K0.55×
Fig. 06

Affinity by region

Affinity by region — Real property, United States
0.55×1.00×8.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Real property audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Real property audience
#·InterestCategoryAffinity×
01LienPolitics & Society11.74×
02Law of agencyPolitics & Society7.33×
03Estate (law)Business & Career5.54×
04Estate (land)Business & Career4.66×
05LoanBusiness & Career3.63×
06Mortgage loansBusiness & Career3.49×
07PropertyHome & Garden3.31×
08Real estate brokerHome & Garden3.14×
09ApartmentBusiness & Career2.70×
10FinanceBusiness & Career2.65×
11HouseHome & Garden2.56×
12Donald TrumpPolitics & Society2.55×
13LawBusiness & Career2.44×
14KitchenHome & Garden2.25×
15U.S. stateTravel & Leisure2.14×
16ChildKids & Family1.96×
17Current eventsArts & Culture1.86×
18TVMovies & TV1.85×
19United StatesTravel & Leisure1.78×
20Politics and social issuesPolitics & Society1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Real property audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Real property audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.95×
Community OrientationOPEN1.81×
PatriotismCONSERVATISM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Real property audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.67×
Urban LifestyleOPEN0.92×
Design AffinityPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Real property have in United States?

Real property has an estimated audience of 33,892,152 people in United States, concentrated in Maryland and New York.

02

What is the gender split and age of Real property fans?

53.5% of Real property fans are female, 46.5% are male, with an average age of 44.0 years.

03

Which brands do Real property fans like most?

Real property fans show strongest brand affinity for Estate (law) (5.54×), Donald Trump (2.55×), and Mortgage loans (3.49×) over the country average.

04

Where do Real property fans live in United States?

Real property fans in United States are most concentrated in Maryland (reach ~4.5M), New York (reach ~3M), and California (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Real property fans also like?

Beyond Real property itself, the audience over-indexes on Donald Trump (2.55×), Mortgage loans (3.49×), Estate (land) (4.66×), and Finance (2.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Real property audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Real property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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