A data profile of the people who buy, follow and care about Real property in Italy — modelled from more than twelve digital signal sources. Real property has an estimated audience of 12,438,687 people in Italy.
The average Real property fan in Italy is 46.8 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Real estate, Catholic Church, Agriculture, with strongest over-indexing on Real estate (1.66× the country average).
Demographically, the Real property audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Spirituality, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Real property fan in Italy is balanced, around 46.8 years old, with strong Spirituality tendencies and a notable affinity for Real estate.
The key figures that characterise the Real property profile in Italy.
54.5% are female, 45.5% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 46.8 |
| Estimated audience size | 12,438,687 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Real property audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.1% |
| Brazil | 6.2% |
| Italy | 5.9% |
Where the Real property audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Marche | ~300K | 1.12× | |
| 02 | Friuli-Venezia Giulia | ~200K | 1.06× | |
| 03 | Liguria | ~400K | 1.04× | |
| 04 | Trentino-Alto Adige/Südtirol | ~200K | 1.04× | |
| 05 | Aosta Valley | ~30K | 1.04× | |
| 06 | Umbria | ~200K | 1.01× | |
| 07 | Basilicata | ~100K | 1.00× | |
| 08 | Puglia | ~800K | 0.99× | |
| 09 | Calabria | ~400K | 0.99× | |
| 10 | Sardinia | ~300K | 0.99× | |
| 11 | Abruzzo | ~300K | 0.99× | |
| 12 | Sicilia | ~1M | 0.98× | |
| 13 | Tuscany | ~800K | 0.98× | |
| 14 | Campania | ~1.5M | 0.97× | |
| 15 | Piedmont | ~900K | 0.97× | |
| 16 | Emilia-Romagna | ~1M | 0.96× | |
| 17 | Veneto | ~900K | 0.96× | |
| 18 | Lazio | ~1.5M | 0.94× | |
| 19 | Lombardy | ~2M | 0.91× | |
| 20 | Molise | 0.00× |
The strongest cross-interests of the Real property audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Immobiliare.it | Home & Garden | 1.87× | ||
| 02 | Road | Travel & Leisure | 1.82× | ||
| 03 | Dwelling | Home & Garden | 1.75× | ||
| 04 | Real estate | Business & Career | 1.66× | ||
| 05 | Roof | Home & Garden | 1.66× | ||
| 06 | Concrete | Home & Garden | 1.65× | ||
| 07 | Apartment | Business & Career | 1.64× | ||
| 08 | Brick | Home & Garden | 1.64× | ||
| 09 | Door | Home & Garden | 1.63× | ||
| 10 | Investment | Business & Career | 1.62× | ||
| 11 | Hat | Fashion & Accessoires | 1.61× | ||
| 12 | Plumbing | Home & Garden | 1.61× | ||
| 13 | Subito.it | Shopping | 1.60× | ||
| 14 | Leggo | News | 1.56× | ||
| 15 | Agriculture | Business & Career | 1.54× | ||
| 16 | Physician | Business & Career | 1.52× | ||
| 17 | AutoScout24 | Cars & Mobility | 1.52× | ||
| 18 | Borsa Italiana | Business & Career | 1.51× | ||
| 19 | Catholic Church | Politics & Society | 1.50× | ||
| 20 | Building | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.36× | |
| DIY Mentality | THRILL | 1.28× | |
| Need for Security | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.83× | |
| Extroversion | THRILL | 0.96× | |
| Healthy Lifestyle | BALANCE | 0.98× |
Real property has an estimated audience of 12,438,687 people in Italy, concentrated in Lombardy and Lazio.
54.5% of Real property fans are female, 45.5% are male, with an average age of 46.8 years.
Real property fans show strongest brand affinity for Real estate (1.66×), Catholic Church (1.5×), and Agriculture (1.54×) over the country average.
Real property fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Real property itself, the audience over-indexes on Catholic Church (1.5×), Agriculture (1.54×), Subito.it (1.6×), and Investment (1.62×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Real property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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