Real property Audience in Italy
Real property has an estimated audience of 12,438,687 people in Italy. 54.5% are female, 45.5% are male, average age 46.8. Top regions: Campania, Sicilia, Puglia. Top brand affinities: Real estate, Pope Francis, Catholic Church, Agriculture, Subito.it.
The average Real property fan in Italy is 46.8 years old, balanced, and lives primarily in Campania. The audience is concentrated in Campania, Sicilia, Puglia. Top brand affinities include Real estate, Pope Francis, Catholic Church, with strongest over-indexing on Real estate (1.66× the country average). Demographically, the Real property audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Community Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Real property fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 46.8 |
| Estimated audience size | 12,438,687 |
Audience persona
The typical Real property fan in Italy is balanced, around 46.8 years old, with strong Community Orientation tendencies and a notable affinity for Real estate.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Campania | 949,206 | 0.68× |
| Sicilia | 843,560 | 0.78× |
| Puglia | 749,408 | 0.87× |
| Piedmont | 678,539 | 0.74× |
| Marche | 656,267 | 2.12× |
| Tuscany | 647,198 | 0.78× |
| Lazio | 630,835 | 0.41× |
| Veneto | 572,390 | 0.58× |
| Emilia-Romagna | 558,791 | 0.55× |
| Lombardy | 526,161 | 0.24× |
| Liguria | 523,648 | 1.5× |
| Friuli-Venezia Giulia | 438,603 | 1.87× |
| Trentino-Alto Adige/Südtirol | 380,975 | 1.62× |
| Calabria | 302,085 | 0.79× |
| Umbria | 262,853 | 1.3× |
| Abruzzo | 181,942 | 0.66× |
| Sardinia | 178,411 | 0.51× |
| Basilicata | 134,944 | 1.19× |
| Aosta Valley | 88,310 | 2.79× |
| Molise | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real estate | 1.66× | Business & Career |
| Pope Francis | 1.66× | Politics & Society |
| Catholic Church | 1.5× | Politics & Society |
| Agriculture | 1.54× | Business & Career |
| Subito.it | 1.6× | Shopping |
| Investment | 1.62× | Business & Career |
| Leggo | 1.56× | News |
| Immobiliare.it | 1.87× | Home & Garden |
| Road | 1.82× | Travel & Leisure |
| Apartment | 1.64× | Business & Career |
| Hat | 1.61× | Fashion & Accessoires |
| Borsa Italiana | 1.51× | Business & Career |
| Dwelling | 1.75× | Home & Garden |
| Physician | 1.52× | Business & Career |
| Building | 1.5× | Home & Garden |
| Door | 1.63× | Home & Garden |
| Plumbing | 1.61× | Home & Garden |
| Brick | 1.64× | Home & Garden |
| AutoScout24 | 1.52× | Cars & Mobility |
| Roof | 1.66× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.19 |
| DIY Mentality | THRILL | 1.15 |
| Family Orientation | CONSERVATISM | 1.12 |
| Luxury Orientation | PREMIUM | 1.12 |
| Patriotism | CONSERVATISM | 1.11 |
| Design Affinity | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.1% |
| Brazil | 6.2% |
| Italy | 5.9% |
See Real property audiences in other countries
More Home & Garden audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Real property have in Italy?
Real property has an estimated audience of 12,438,687 people in Italy, concentrated in Campania and Sicilia.
What is the gender split and age of Real property fans?
54.5% of Real property fans are female, 45.5% are male, with an average age of 46.8 years.
Which brands do Real property fans like most?
Real property fans show strongest brand affinity for Real estate (1.66×), Pope Francis (1.66×), and Catholic Church (1.5×) over the country average.
Where do Real property fans live in Italy?
Real property fans in Italy are most concentrated in Campania (reach 949,206), Sicilia (reach 843,560), and Puglia (reach 749,408). These three regions account for the largest share of the active audience.
What other brands do Real property fans also like?
Beyond Real property itself, the audience over-indexes on Pope Francis (1.66×), Catholic Church (1.5×), Agriculture (1.54×), and Subito.it (1.6×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Real property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.