Concrete Audience in Italy
Concrete has an estimated audience of 9,867,964 people in Italy. 57.6% are female, 42.4% are male, average age 46.9. Top brand affinities: The Who, General practitioner, Instant messaging, IKEA, Dentistry.
Top brand affinities include The Who, General practitioner, Instant messaging, with strongest over-indexing on The Who (28.6× the country average). Demographically, the Concrete audience skews more female with an average age of 46.9, and over-indexes on personality traits such as DIY Mentality, Community Orientation.
Category: Home & Garden · Type: Topic
Demographics of Concrete fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 46.9 |
| Estimated audience size | 9,867,964 |
Audience persona
The typical Concrete fan in Italy is more female, around 46.9 years old, with strong DIY Mentality tendencies and a notable affinity for The Who.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Who | 28.6× | Music & Radio |
| General practitioner | 4.4× | Health |
| Instant messaging | 2.96× | Internet & Social Media |
| IKEA | 2.15× | Home & Garden |
| Dentistry | 3.73× | Business & Career |
| Slovenia | 2.58× | Travel & Leisure |
| Doctor of Medicine | 3.71× | Business & Career |
| Expert (company) | 3.01× | Shopping |
| Rose | 3.89× | Home & Garden |
| Lidl | 1.78× | Shopping |
| Voucher | 2.83× | Shopping |
| Home Appliances | 1.75× | Home & Garden |
| Fisherman's Friend | 32.06× | Food & Beverages |
| Meat | 1.75× | Food & Beverages |
| Google Maps | 1.73× | Internet & Social Media |
| New Testament | 4.14× | Politics & Society |
| Futon | 4.05× | Home & Garden |
| Enoteca | 2.77× | Food & Beverages |
| Missy Elliott | 25.66× | Music & Radio |
| Pergola | 3.45× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.61 |
| Community Orientation | OPEN | 1.32 |
| Creativity | OPEN | 1.28 |
| Quality Awareness | PREMIUM | 1.27 |
| Convenience Orientation | PREMIUM | 1.26 |
| Spirituality | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 7.7% |
| Brazil | 5.9% |
See Concrete audiences in other countries
More Home & Garden audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Concrete. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.