A data profile of the people who buy, follow and care about Concrete in Italy — modelled from more than twelve digital signal sources. Concrete has an estimated audience of 9,867,964 people in Italy.
Concrete has an estimated audience of 9,867,964 people in Italy. 57.6% are female, 42.4% are male, average age 46.9. Top brand affinities: Genetics, IKEA, Lidl, Improvisation, New Testament.
Top brand affinities include Genetics, IKEA, Lidl, with strongest over-indexing on Genetics (2.56× the country average).
Demographically, the Concrete audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
The typical Concrete fan in Italy is more female, around 46.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Genetics.
The key figures that characterise the Concrete profile in Italy.
57.6% are female, 42.4% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 46.9 |
| Estimated audience size | 9,867,964 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 36% |
of the worldwide Concrete audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 7.7% |
| Brazil | 5.9% |
The strongest cross-interests of the Concrete audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Improvisation | Music & Radio | 4.86× | ||
| 02 | New Testament | Politics & Society | 4.33× | ||
| 03 | Baking powder | Food & Beverages | 3.24× | ||
| 04 | Doctor of Medicine | Business & Career | 2.84× | ||
| 05 | General practitioner | Health | 2.76× | ||
| 06 | Genetics | Kids & Family | 2.56× | ||
| 07 | HVAC | Home & Garden | 2.45× | ||
| 08 | Zoo | Kids & Family | 2.21× | ||
| 09 | Wikipedia | Internet & Social Media | 1.97× | ||
| 10 | Nonprofit organization | Politics & Society | 1.82× | ||
| 11 | IKEA | Home & Garden | 1.79× | ||
| 12 | Innovation | Business & Career | 1.78× | ||
| 13 | Volunteering | Politics & Society | 1.74× | ||
| 14 | Coop | Food & Beverages | 1.71× | ||
| 15 | Lidl | Shopping | 1.67× | ||
| 16 | Real property | Home & Garden | 1.65× | ||
| 17 | Singer-songwriter | Music & Radio | 1.61× | ||
| 18 | Home Appliances | Home & Garden | 1.60× | ||
| 19 | Health care | Business & Career | 1.55× | ||
| 20 | Instant messaging | Internet & Social Media | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.74× | |
| DIY Mentality | THRILL | 1.56× | |
| Community Orientation | OPEN | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.80× | |
| Indulgence | JOY | 0.83× | |
| Social Media Usage | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Concrete. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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