Rascasse Audience Intelligence

Concrete Audience in Germany

A data profile of the people who buy, follow and care about Concrete in Germany — modelled from more than twelve digital signal sources. Concrete has an estimated audience of 2,633,153 people in Germany.

#1496among Topic in Germany#206in Home & Garden

The average Concrete fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hat, Plumbing, Nature, with strongest over-indexing on Hat (6.23× the country average).

Demographically, the Concrete audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Concrete fan in Germany is more male, around 40.7 years old, with strong Quality Awareness tendencies and a notable affinity for Hat.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Concrete profile in Germany.

Audience size
2.6M
in Germany
Gender
39.2%♀
60.8% male
Age
40.7
average years
Country rank
#2484
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Concrete fans

39.2% are female, 60.8% are male, average age 40.7.

Fig. 02

Gender split

39.2%
Female
60.8%
Male
Demographic split for Concrete audience in Germany
MetricValue
Female39.2%
Male60.8%
Average age40.7
Estimated audience size2,633,153
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Concrete audience in Germany
Age bracketShare%
16-1916%
20-2917%
30-3923%
40-4925%
50+20%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Concrete audience comes from Germany.

Worldwide audience distribution share by country for Concrete
CountryShare
United States22.8%
Italy7.7%
Brazil5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Concrete audience in Germany is strongest.

Fig. 05

Top regions by affinity

Concrete fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~90K1.32×
02Sachsen-Anhalt~90K1.28×
03Sachsen~200K1.17×
04Brandenburg~90K1.07×
05Niedersachsen~300K1.01×
06Bayern~400K0.99×
07Rheinland-Pfalz~100K0.99×
08Baden-Württemberg~400K0.98×
09Hessen~200K0.98×
10Nordrhein-Westfalen~600K0.96×
11Mecklenburg-Vorpommern~50K0.94×
12Saarland~30K0.94×
13Berlin~100K0.93×
14Schleswig-Holstein~80K0.89×
15Hamburg~50K0.88×
16Bremen~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Concrete, Germany
0.86×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Concrete audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Concrete audience
#·InterestCategoryAffinity×
01MasonryHome & Garden6.49×
02HatFashion & Accessoires6.23×
03Central heatingHome & Garden4.05×
04PlumbingHome & Garden3.95×
05Non-alcoholic beverageFood & Beverages3.46×
06ForestryHome & Garden2.86×
07LodgingTravel & Leisure2.85×
08Modern architectureArts & Culture2.52×
09Efficient energy useTechnology & Electronics2.50×
10Robert RedfordMovies & TV2.50×
11Public transportCars & Mobility2.39×
12Solar energyHome & Garden2.32×
13CarpentryHome & Garden2.22×
14PhotovoltaicsHome & Garden2.14×
15Solar powerHome & Garden2.02×
16NatureHome & Garden1.78×
17StuttgartTravel & Leisure1.76×
18RenovationHome & Garden1.70×
19TattoosFashion & Accessoires1.61×
20HornbachShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Concrete audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Concrete audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.02×
PatriotismCONSERVATISM1.52×
ExtroversionTHRILL1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Concrete audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.80×
Healthy LifestyleBALANCE0.85×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Concrete have in Germany?

Concrete has an estimated audience of 2,633,153 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Concrete fans?

39.2% of Concrete fans are female, 60.8% are male, with an average age of 40.7 years.

03

Which brands do Concrete fans like most?

Concrete fans show strongest brand affinity for Hat (6.23×), Plumbing (3.95×), and Nature (1.78×) over the country average.

04

Where do Concrete fans live in Germany?

Concrete fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Concrete fans also like?

Beyond Concrete itself, the audience over-indexes on Plumbing (3.95×), Nature (1.78×), Lodging (2.85×), and Efficient energy use (2.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Concrete audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Concrete. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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