Concrete Audience in Germany
Concrete has an estimated audience of 2,633,153 people in Germany. 39.2% are female, 60.8% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Tagesschau, Plumbing, German television comedy, Transfermarkt.
The average Concrete fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Tagesschau, Plumbing, with strongest over-indexing on Satire (5.48× the country average). Demographically, the Concrete audience skews more male with an average age of 40.7, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Concrete fans
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 40.7 |
| Estimated audience size | 2,633,153 |
Audience persona
The typical Concrete fan in Germany is more male, around 40.7 years old, with strong DIY Mentality tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 548,985 | 0.95× |
| Bayern | 429,365 | 1.01× |
| Baden-Württemberg | 354,861 | 0.99× |
| Niedersachsen | 264,980 | 1.04× |
| Hessen | 185,802 | 0.93× |
| Sachsen | 152,134 | 1.18× |
| Rheinland-Pfalz | 132,363 | 1× |
| Berlin | 97,899 | 0.83× |
| Sachsen-Anhalt | 91,144 | 1.34× |
| Thüringen | 90,245 | 1.34× |
| Brandenburg | 89,421 | 1.09× |
| Schleswig-Holstein | 80,840 | 0.86× |
| Hamburg | 51,155 | 0.86× |
| Mecklenburg-Vorpommern | 48,228 | 0.96× |
| Saarland | 28,435 | 0.88× |
| Bremen | 16,684 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 5.48× | Literature |
| Tagesschau | 2× | Movies & TV |
| Plumbing | 4.27× | Home & Garden |
| German television comedy | 4.96× | Movies & TV |
| Transfermarkt | 2.44× | Sports |
| Renovation | 2.5× | Home & Garden |
| Country rap | 4.75× | Music & Radio |
| Vacations | 2.24× | Travel & Leisure |
| Allgäu | 4.68× | Travel & Leisure |
| Hygiene | 2.58× | Beauty & Wellness |
| Family | 1.57× | Kids & Family |
| Stuttgart | 2.51× | Travel & Leisure |
| North Rhine-Westphalia | 1.9× | Travel & Leisure |
| Obi (store) | 1.52× | Shopping |
| Ornamental plant | 2.55× | Home & Garden |
| Hundeurlaub | 5.66× | Pets & Animals |
| Home improvement | 1.54× | Home & Garden |
| Houseplant | 2.63× | Home & Garden |
| Bauhaus | 1.52× | Shopping |
| Headphones | 3.52× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.92 |
| Design Affinity | PREMIUM | 1.84 |
| Quality Awareness | PREMIUM | 1.72 |
| Patriotism | CONSERVATISM | 1.41 |
| Urban Lifestyle | OPEN | 1.38 |
| Convenience Orientation | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 7.7% |
| Brazil | 5.9% |
See Concrete audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Concrete have in Germany?
Concrete has an estimated audience of 2,633,153 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Concrete fans?
39.2% of Concrete fans are female, 60.8% are male, with an average age of 40.7 years.
Which brands do Concrete fans like most?
Concrete fans show strongest brand affinity for Satire (5.48×), Tagesschau (2×), and Plumbing (4.27×) over the country average.
Where do Concrete fans live in Germany?
Concrete fans in Germany are most concentrated in Nordrhein-Westfalen (reach 548,985), Bayern (reach 429,365), and Baden-Württemberg (reach 354,861). These three regions account for the largest share of the active audience.
What other brands do Concrete fans also like?
Beyond Concrete itself, the audience over-indexes on Tagesschau (2×), Plumbing (4.27×), German television comedy (4.96×), and Transfermarkt (2.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Concrete. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.