A data profile of the people who buy, follow and care about Concrete in France — modelled from more than twelve digital signal sources. Concrete has an estimated audience of 6,198,093 people in France.
The average Concrete fan in France is 46.1 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Love & Sex, Kitchen garden, Christmas Gift, with strongest over-indexing on Love & Sex (156.38× the country average).
Demographically, the Concrete audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Quality Awareness, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Concrete fan in France is balanced, around 46.1 years old, with strong Quality Awareness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Concrete profile in France.
54.7% are female, 45.3% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 46.1 |
| Estimated audience size | 6,198,093 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Concrete audience comes from France.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 7.7% |
| Brazil | 5.9% |
Where the Concrete audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brittany | ~400K | 1.30× | |
| 02 | Auvergne-Rhône-Alpes | ~900K | 1.24× | |
| 03 | Grand Est | ~600K | 1.11× | |
| 04 | Normandy | ~300K | 1.05× | |
| 05 | Occitanie | ~600K | 1.04× | |
| 06 | Centre-Val de Loire | ~200K | 1.04× | |
| 07 | Hauts-de-France | ~600K | 1.03× | |
| 08 | Pays de la Loire | ~400K | 1.03× | |
| 09 | Nouvelle-Aquitaine | ~500K | 0.99× | |
| 10 | Île-de-France | ~1M | 0.96× | |
| 11 | Bourgogne-Franche-Comté | ~200K | 0.93× | |
| 12 | Provence-Alpes-Côte d'Azur | ~400K | 0.83× | |
| 13 | Corsica | ~20K | 0.77× |
The strongest cross-interests of the Concrete audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 156.38× | ||
| 02 | Selfridges | Shopping | 134.35× | ||
| 03 | Christmas Gift | Kids & Family | 22.67× | ||
| 04 | Kitchen garden | Home & Garden | 19.91× | ||
| 05 | Christmas tree | Kids & Family | 17.37× | ||
| 06 | Broadcasting of sports events | Movies & TV | 15.84× | ||
| 07 | Dentistry | Business & Career | 13.84× | ||
| 08 | Zoom lens | Technology & Electronics | 13.25× | ||
| 09 | Breast Cancer awareness | Health | 10.00× | ||
| 10 | New Testament | Politics & Society | 9.45× | ||
| 11 | Hormone | Health | 9.31× | ||
| 12 | Single-lens reflex camera | Technology & Electronics | 8.93× | ||
| 13 | Girl power | Politics & Society | 8.16× | ||
| 14 | Sustainable products | Politics & Society | 7.35× | ||
| 15 | Improvisation | Music & Radio | 7.17× | ||
| 16 | Hat | Fashion & Accessoires | 4.32× | ||
| 17 | Tinder | Internet & Social Media | 3.87× | ||
| 18 | Plumbing | Home & Garden | 3.48× | ||
| 19 | Apartment | Business & Career | 2.30× | ||
| 20 | Renovation | Home & Garden | 2.07× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.18× | |
| Mindfulness | BALANCE | 2.03× | |
| Individualism | JOY | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.86× | |
| Social Media Usage | JOY | 0.89× |
Concrete has an estimated audience of 6,198,093 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
54.7% of Concrete fans are female, 45.3% are male, with an average age of 46.1 years.
Concrete fans show strongest brand affinity for Love & Sex (156.38×), Kitchen garden (19.91×), and Christmas Gift (22.67×) over the country average.
Concrete fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~900K), and Hauts-de-France (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Concrete itself, the audience over-indexes on Kitchen garden (19.91×), Christmas Gift (22.67×), Broadcasting of sports events (15.84×), and Dentistry (13.84×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Concrete. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.