Concrete Audience in France
Concrete has an estimated audience of 6,198,093 people in France. 54.7% are female, 45.3% are male, average age 46.1. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Vueling, Anthropology, Hat, Google News, Renovation.
The average Concrete fan in France is 46.1 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Vueling, Anthropology, Hat, with strongest over-indexing on Vueling (20× the country average). Demographically, the Concrete audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Quality Awareness, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Concrete fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 46.1 |
| Estimated audience size | 6,198,093 |
Audience persona
The typical Concrete fan in France is balanced, around 46.1 years old, with strong Quality Awareness tendencies and a notable affinity for Vueling.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,069,088 | 0.96× |
| Auvergne-Rhône-Alpes | 905,426 | 1.24× |
| Hauts-de-France | 563,260 | 1.03× |
| Occitanie | 560,388 | 1.05× |
| Grand Est | 558,908 | 1.11× |
| Nouvelle-Aquitaine | 540,305 | 0.99× |
| Brittany | 400,002 | 1.32× |
| Provence-Alpes-Côte d'Azur | 375,165 | 0.82× |
| Pays de la Loire | 354,495 | 1.03× |
| Normandy | 317,491 | 1.05× |
| Centre-Val de Loire | 243,990 | 1.05× |
| Bourgogne-Franche-Comté | 232,242 | 0.93× |
| Corsica | 12,876 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vueling | 20× | Travel & Leisure |
| Anthropology | 3.7× | Business & Career |
| Hat | 3.63× | Fashion & Accessoires |
| Google News | 2.42× | News |
| Renovation | 2.36× | Home & Garden |
| Lodging | 3.3× | Travel & Leisure |
| Orange | 2.23× | Technology & Electronics |
| Kitchen garden | 5.16× | Home & Garden |
| Plumbing | 2.97× | Home & Garden |
| Crédit Mutuel | 2.36× | Business & Career |
| Google Photos | 4.28× | Technology & Electronics |
| Fnac | 2.07× | Shopping |
| Voici | 2.46× | News |
| Home Appliances | 2.3× | Home & Garden |
| Free Mobile | 2.21× | Technology & Electronics |
| Pergola | 4.25× | Home & Garden |
| Brico Dépôt | 1.73× | Shopping |
| Lidl | 1.66× | Shopping |
| King Jouet | 2.41× | Shopping |
| Kitchenware | 2.8× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.8 |
| Individualism | JOY | 1.76 |
| DIY Mentality | THRILL | 1.64 |
| Patriotism | CONSERVATISM | 1.44 |
| Mindfulness | BALANCE | 1.4 |
| Sustainability | BALANCE | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 7.7% |
| Brazil | 5.9% |
See Concrete audiences in other countries
More Home & Garden audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Concrete have in France?
Concrete has an estimated audience of 6,198,093 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Concrete fans?
54.7% of Concrete fans are female, 45.3% are male, with an average age of 46.1 years.
Which brands do Concrete fans like most?
Concrete fans show strongest brand affinity for Vueling (20×), Anthropology (3.7×), and Hat (3.63×) over the country average.
Where do Concrete fans live in France?
Concrete fans in France are most concentrated in Île-de-France (reach 1,069,088), Auvergne-Rhône-Alpes (reach 905,426), and Hauts-de-France (reach 563,260). These three regions account for the largest share of the active audience.
What other brands do Concrete fans also like?
Beyond Concrete itself, the audience over-indexes on Anthropology (3.7×), Hat (3.63×), Google News (2.42×), and Renovation (2.36×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Concrete. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.