A data profile of the people who buy, follow and care about Concrete in United Kingdom — modelled from more than twelve digital signal sources. Concrete has an estimated audience of 5,888,750 people in United Kingdom.
The average Concrete fan in United Kingdom is 46.7 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include B&Q, Home Appliances, HVAC, with strongest over-indexing on B&Q (1.8× the country average).
Demographically, the Concrete audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Concrete fan in United Kingdom is balanced, around 46.7 years old, with strong Quality Awareness tendencies and a notable affinity for B&Q.
The key figures that characterise the Concrete profile in United Kingdom.
47.8% are female, 52.2% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 46.7 |
| Estimated audience size | 5,888,750 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 37% |
of the worldwide Concrete audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 7.7% |
| Brazil | 5.9% |
Where the Concrete audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.50× | |
| 02 | Yorkshire and the Humber | ~700K | 1.47× | |
| 03 | Northern Ireland | ~200K | 1.12× | |
| 04 | North East | ~200K | 1.06× | |
| 05 | England | ~4.5M | 1.05× | |
| 06 | Wales | ~300K | 0.98× | |
| 07 | South East | ~700K | 0.92× | |
| 08 | East Midlands | ~400K | 0.89× | |
| 09 | South West | ~400K | 0.88× | |
| 10 | Scotland | ~400K | 0.84× | |
| 11 | East of England | ~400K | 0.81× | |
| 12 | North West | ~300K | 0.54× |
The strongest cross-interests of the Concrete audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wood carving | Home & Garden | 3.88× | ||
| 02 | Mineral water | Food & Beverages | 2.55× | ||
| 03 | Forestry | Home & Garden | 2.53× | ||
| 04 | Hardware store | Home & Garden | 2.44× | ||
| 05 | HVAC | Home & Garden | 2.42× | ||
| 06 | Home automation | Technology & Electronics | 2.42× | ||
| 07 | Mobile home | Cars & Mobility | 2.29× | ||
| 08 | Political science | Business & Career | 2.29× | ||
| 09 | Microwave oven | Home & Garden | 2.23× | ||
| 10 | Ornamental plant | Home & Garden | 2.22× | ||
| 11 | Solar energy | Home & Garden | 1.96× | ||
| 12 | Garden furniture | Home & Garden | 1.91× | ||
| 13 | Public transport | Cars & Mobility | 1.91× | ||
| 14 | Home Appliances | Home & Garden | 1.87× | ||
| 15 | B&Q | Shopping | 1.80× | ||
| 16 | Renovation | Home & Garden | 1.78× | ||
| 17 | Wikipedia | Internet & Social Media | 1.76× | ||
| 18 | Innovation | Business & Career | 1.71× | ||
| 19 | Screwfix | Home & Garden | 1.59× | ||
| 20 | Betfair | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.87× | |
| DIY Mentality | THRILL | 1.67× | |
| Convenience Orientation | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.77× | |
| Community Orientation | OPEN | 0.83× | |
| Pet Ownership | JOY | 0.85× |
Concrete has an estimated audience of 5,888,750 people in United Kingdom, concentrated in England and South East.
47.8% of Concrete fans are female, 52.2% are male, with an average age of 46.7 years.
Concrete fans show strongest brand affinity for B&Q (1.8×), Home Appliances (1.87×), and HVAC (2.42×) over the country average.
Concrete fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~700K), and Yorkshire and the Humber (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Concrete itself, the audience over-indexes on Home Appliances (1.87×), HVAC (2.42×), Renovation (1.78×), and Mobile home (2.29×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Concrete. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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