A data profile of the people who buy, follow and care about Mobile home in United Kingdom — modelled from more than twelve digital signal sources. Mobile home has an estimated audience of 7,285,880 people in United Kingdom.
The average Mobile home fan in United Kingdom is 45.0 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Scotland, Northern Ireland.
Top brand affinities include Screwfix, Houseboat, Toolstation, with strongest over-indexing on Screwfix (4.63× the country average).
Demographically, the Mobile home audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Community Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Mobile home fan in United Kingdom is more female, around 45.0 years old, with strong Community Orientation tendencies and a notable affinity for Screwfix.
The key figures that characterise the Mobile home profile in United Kingdom.
59.6% are female, 40.4% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 45.0 |
| Estimated audience size | 7,285,880 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Mobile home audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 35.8% |
| United Kingdom | 7.7% |
| India | 4.9% |
Where the Mobile home audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~700K | 3.11× | |
| 02 | Wales | ~600K | 1.50× | |
| 03 | Scotland | ~700K | 1.14× | |
| 04 | East of England | ~600K | 0.90× | |
| 05 | West Midlands | ~300K | 0.88× | |
| 06 | South East | ~800K | 0.79× | |
| 07 | South West | ~400K | 0.65× | |
| 08 | Yorkshire and the Humber | ~400K | 0.65× | |
| 09 | North East | ~200K | 0.64× | |
| 10 | East Midlands | ~300K | 0.62× | |
| 11 | North West | ~400K | 0.48× |
The strongest cross-interests of the Mobile home audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Photovoltaics | Home & Garden | 10.61× | ||
| 02 | Houseboat | Cars & Mobility | 10.23× | ||
| 03 | Home Renovations | Home & Garden | 8.02× | ||
| 04 | Motorhome | Cars & Mobility | 6.47× | ||
| 05 | Haven Holidays | Travel & Leisure | 6.38× | ||
| 06 | Holiday Park, Germany | Travel & Leisure | 6.03× | ||
| 07 | Commercial vehicle | Cars & Mobility | 5.14× | ||
| 08 | Screwfix | Home & Garden | 4.63× | ||
| 09 | Individual | Politics & Society | 4.45× | ||
| 10 | RVs | Cars & Mobility | 4.32× | ||
| 11 | Toolstation | Home & Garden | 4.31× | ||
| 12 | Household | Home & Garden | 3.82× | ||
| 13 | Lodging | Travel & Leisure | 3.17× | ||
| 14 | B&Q | Shopping | 2.98× | ||
| 15 | National Lottery (United Kingdom) | Games | 2.89× | ||
| 16 | Bathroom | Home & Garden | 2.89× | ||
| 17 | National Lottery | Games | 2.88× | ||
| 18 | Home Bargains | Shopping | 2.80× | ||
| 19 | Holiday | Travel & Leisure | 2.45× | ||
| 20 | Leisure | Travel & Leisure | 2.28× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.67× | |
| Spirituality | BALANCE | 1.66× | |
| Convenience Orientation | PREMIUM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.63× | |
| Mindfulness | BALANCE | 0.74× | |
| Design Affinity | PREMIUM | 0.96× |
Mobile home has an estimated audience of 7,285,880 people in United Kingdom, concentrated in South East and Scotland.
59.6% of Mobile home fans are female, 40.4% are male, with an average age of 45.0 years.
Mobile home fans show strongest brand affinity for Screwfix (4.63×), Houseboat (10.23×), and Toolstation (4.31×) over the country average.
Mobile home fans in United Kingdom are most concentrated in South East (reach ~800K), Scotland (reach ~700K), and Northern Ireland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Mobile home itself, the audience over-indexes on Houseboat (10.23×), Toolstation (4.31×), Home Renovations (8.02×), and Individual (4.45×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Mobile home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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