Bathroom Audience in United Kingdom
Bathroom has an estimated audience of 14,158,888 people in United Kingdom. 60.8% are female, 39.2% are male, average age 46.3. Top regions: England, South East, Scotland.
The average Bathroom fan in United Kingdom is 46.3 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Scotland. Demographically, the Bathroom audience skews more female with an average age of 46.3, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
Category: Home & Garden · Type: Topic
Demographics of Bathroom fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 46.3 |
| Estimated audience size | 14,158,888 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 9,329,367 | 0.71× |
| South East | 1,812,551 | 0.95× |
| Scotland | 1,708,082 | 1.34× |
| Yorkshire and the Humber | 1,562,093 | 1.37× |
| East of England | 1,203,847 | 0.93× |
| South West | 888,487 | 0.76× |
| Wales | 853,498 | 1.06× |
| North West | 845,509 | 0.56× |
| West Midlands | 833,721 | 1.37× |
| East Midlands | 742,872 | 0.74× |
| North East | 717,070 | 1.3× |
| Northern Ireland | 389,760 | 0.9× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.5 |
| Design Affinity | PREMIUM | 1.3 |
| Convenience Orientation | PREMIUM | 1.29 |
| Family Orientation | CONSERVATISM | 1.27 |
| Quality Awareness | PREMIUM | 1.27 |
| Creativity | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| United Kingdom | 6.5% |
| Italy | 5.3% |
See Bathroom audiences in other countries
More Home & Garden audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Bathroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.