Holiday Park, Germany Audience in United Kingdom

Holiday Park, Germany logo

Holiday Park, Germany has an estimated audience of 3,145,297 people in United Kingdom. 67.1% are female, 32.9% are male, average age 48.7. Top regions: England, South East, South West. Top brand affinities: Garden, Hotels, Holiday cottage, Mobile home, England.

The average Holiday Park, Germany fan in United Kingdom is 48.7 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, South West. Top brand affinities include Garden, Hotels, Holiday cottage, with strongest over-indexing on Garden (2.12× the country average). Demographically, the Holiday Park, Germany audience skews more female with an average age of 48.7, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

Demographics of Holiday Park, Germany fans

Demographic split for Holiday Park, Germany audience in United Kingdom
MetricValue
Female67.1%
Male32.9%
Average age48.7
Estimated audience size3,145,297

Audience persona

The typical Holiday Park, Germany fan in United Kingdom is more female, around 48.7 years old, with strong Family Orientation tendencies and a notable affinity for Garden.

Top regions in United Kingdom

Top regions ranked by reach for Holiday Park, Germany in United Kingdom
RegionReachAffinity
England2,358,9731.19×
South East442,0711.05×
South West336,2761.3×
East of England287,256
North West239,9050.71×
Yorkshire and the Humber226,7860.9×
Scotland221,8560.78×
East Midlands200,8680.91×
Wales169,6960.94×
West Midlands141,0411.05×
North East133,2581.09×
Northern Ireland104,4131.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Holiday Park, Germany audience
BrandAffinityCategory
Garden2.12×Home & Garden
Hotels1.86×Travel & Leisure
Holiday cottage2.74×Travel & Leisure
Mobile home2.98×Cars & Mobility
England1.52×Travel & Leisure
Premier Inn1.9×Travel & Leisure
Daily Express1.58×News
TUI1.84×Travel & Leisure
Home Bargains1.73×Shopping
Resort1.85×Travel & Leisure
RV park3.47×Cars & Mobility
Cottage2.21×Travel & Leisure
Matalan1.64×Shopping
National Lottery (Ireland)1.7×Games
B&Q1.61×Shopping
Haven Holidays3.09×Travel & Leisure
Argos (retailer)1.56×Shopping
Hoseasons3.05×Travel & Leisure
RVs2.19×Cars & Mobility
Refrigerator1.92×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Holiday Park, Germany audience
TraitClusterScore
Family OrientationCONSERVATISM1.36
Convenience OrientationPREMIUM1.26
CreativityOPEN1.12
Need for SecurityCONSERVATISM1.06
Price SensitivityPREMIUM1.02
Healthy LifestyleBALANCE1.01

Worldwide distribution

Worldwide audience distribution share by country for Holiday Park, Germany
CountryShare
United Kingdom44.2%
Australia11.1%
Netherlands10.2%

See Holiday Park, Germany audiences in other countries

More Theme park audiences in United Kingdom

Frequently asked questions

How many fans does Holiday Park, Germany have in United Kingdom?

Holiday Park, Germany has an estimated audience of 3,145,297 people in United Kingdom, concentrated in England and South East.

What is the gender split and age of Holiday Park, Germany fans?

67.1% of Holiday Park, Germany fans are female, 32.9% are male, with an average age of 48.7 years.

Which brands do Holiday Park, Germany fans like most?

Holiday Park, Germany fans show strongest brand affinity for Garden (2.12×), Hotels (1.86×), and Holiday cottage (2.74×) over the country average.

Where do Holiday Park, Germany fans live in United Kingdom?

Holiday Park, Germany fans in United Kingdom are most concentrated in England (reach 2,358,973), South East (reach 442,071), and South West (reach 336,276). These three regions account for the largest share of the active audience.

What other brands do Holiday Park, Germany fans also like?

Beyond Holiday Park, Germany itself, the audience over-indexes on Hotels (1.86×), Holiday cottage (2.74×), Mobile home (2.98×), and England (1.52×) compared to the United Kingdom average.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Holiday Park, Germany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.