A data profile of the people who buy, follow and care about Holiday Park, Germany in United Kingdom — modelled from more than twelve digital signal sources. Holiday Park, Germany has an estimated audience of 3,145,297 people in United Kingdom.
The average Holiday Park, Germany fan in United Kingdom is 48.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Garden, Hotels, Holiday cottage, with strongest over-indexing on Garden (2.12× the country average).
Demographically, the Holiday Park, Germany audience skews more female with an average age of 48.7, and over-indexes on personality traits such as Family Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Holiday Park, Germany fan in United Kingdom is more female, around 48.7 years old, with strong Family Orientation tendencies and a notable affinity for Garden.
The key figures that characterise the Holiday Park, Germany profile in United Kingdom.
67.1% are female, 32.9% are male, average age 48.7.
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 48.7 |
| Estimated audience size | 3,145,297 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 10% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 44% |
of the worldwide Holiday Park, Germany audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 44.2% |
| Australia | 11.1% |
| Netherlands | 10.2% |
Where the Holiday Park, Germany audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2.5M | 1.17× | |
| 02 | South West | ~300K | 1.09× | |
| 03 | South East | ~400K | 1.02× | |
| 04 | West Midlands | ~100K | 1.02× | |
| 05 | North East | ~100K | 1.02× | |
| 06 | Northern Ireland | ~100K | 1.01× | |
| 07 | East of England | ~300K | 1.00× | |
| 08 | Wales | ~200K | 0.99× | |
| 09 | East Midlands | ~200K | 0.98× | |
| 10 | Yorkshire and the Humber | ~200K | 0.97× | |
| 11 | Scotland | ~300K | 0.95× | |
| 12 | North West | ~300K | 0.93× |
The strongest cross-interests of the Holiday Park, Germany audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | RV park | Cars & Mobility | 3.47× | ||
| 02 | Haven Holidays | Travel & Leisure | 3.09× | ||
| 03 | Hoseasons | Travel & Leisure | 3.05× | ||
| 04 | Mobile home | Cars & Mobility | 2.98× | ||
| 05 | Holiday cottage | Travel & Leisure | 2.74× | ||
| 06 | Cottage | Travel & Leisure | 2.21× | ||
| 07 | RVs | Cars & Mobility | 2.19× | ||
| 08 | Garden | Home & Garden | 2.12× | ||
| 09 | Refrigerator | Home & Garden | 1.92× | ||
| 10 | Swimming pool | Sports | 1.90× | ||
| 11 | Hotels | Travel & Leisure | 1.86× | ||
| 12 | Resort | Travel & Leisure | 1.85× | ||
| 13 | TUI | Travel & Leisure | 1.84× | ||
| 14 | Home Bargains | Shopping | 1.73× | ||
| 15 | National Lottery (Ireland) | Games | 1.70× | ||
| 16 | Matalan | Shopping | 1.64× | ||
| 17 | B&Q | Shopping | 1.61× | ||
| 18 | Daily Express | News | 1.58× | ||
| 19 | Argos (retailer) | Shopping | 1.56× | ||
| 20 | England | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.31× | |
| Need for Security | CONSERVATISM | 1.22× | |
| Creativity | OPEN | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.46× | |
| Luxury Orientation | PREMIUM | 0.60× | |
| Career Orientation | POWER | 0.64× |
Holiday Park, Germany has an estimated audience of 3,145,297 people in United Kingdom, concentrated in England and South East.
67.1% of Holiday Park, Germany fans are female, 32.9% are male, with an average age of 48.7 years.
Holiday Park, Germany fans show strongest brand affinity for Garden (2.12×), Hotels (1.86×), and Holiday cottage (2.74×) over the country average.
Holiday Park, Germany fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and North West (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Holiday Park, Germany itself, the audience over-indexes on Hotels (1.86×), Holiday cottage (2.74×), Mobile home (2.98×), and England (1.52×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Holiday Park, Germany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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