Rascasse Audience Intelligence

Holiday Park, Germany Audience in Germany

A data profile of the people who buy, follow and care about Holiday Park, Germany in Germany — modelled from more than twelve digital signal sources. Holiday Park, Germany has an estimated audience of 715,445 people in Germany.

#15among Theme park in Germany#692among POI in Germany#687in Travel & Leisure

The average Holiday Park, Germany fan in Germany is 42.0 years old, more female, and lives primarily in Rheinland-Pfalz.

The audience is concentrated in Rheinland-Pfalz, Baden-Württemberg, Hessen.

Top brand affinities include Sarah Engels, Center Parcs, Bauhaus, with strongest over-indexing on Sarah Engels (18.01× the country average).

Demographically, the Holiday Park, Germany audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Family Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Holiday Park, Germany fan in Germany is more female, around 42.0 years old, with strong Family Orientation tendencies and a notable affinity for Sarah Engels.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Holiday Park, Germany profile in Germany.

Audience size
715K
in Germany
Gender
67.6%♀
32.4% male
Age
42.0
average years
Country rank
#8689
POI in Germany
Fig. 01

Search interest · 12-month trend

-82%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Holiday Park, Germany fans

67.6% are female, 32.4% are male, average age 42.0.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Holiday Park, Germany audience in Germany
MetricValue
Female67.6%
Male32.4%
Average age42.0
Estimated audience size715,445
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Holiday Park, Germany audience in Germany
Age bracketShare%
16-1910%
20-2917%
30-3927%
40-4925%
50+20%
Fig. 04

Worldwide distribution

10.1%

of the worldwide Holiday Park, Germany audience comes from Germany.

Worldwide audience distribution share by country for Holiday Park, Germany
CountryShare
United Kingdom44.2%
Australia11.1%
Netherlands10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Holiday Park, Germany audience in Germany is strongest.

Fig. 05

Top regions by affinity

Holiday Park, Germany fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~200K4.79×
02Saarland~20K2.56×
03Hessen~100K2.04×
04Baden-Württemberg~200K1.74×
05Bremen~5K0.79×
06Niedersachsen~40K0.64×
07Mecklenburg-Vorpommern~9K0.64×
08Bayern~70K0.61×
09Sachsen-Anhalt~10K0.60×
10Thüringen~10K0.60×
11Hamburg~10K0.59×
12Brandenburg~10K0.55×
13Schleswig-Holstein~10K0.52×
14Nordrhein-Westfalen~70K0.48×
15Berlin~10K0.47×
16Sachsen~20K0.46×
Fig. 06

Affinity by region

Affinity by region — Holiday Park, Germany, Germany
0.46×1.00×4.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Holiday Park, Germany audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Holiday Park, Germany audience
#·InterestCategoryAffinity×
01BellewaerdeTravel & Leisure28.39×
02Sarah EngelsMovies & TV18.01×
03Landal GreenparksTravel & Leisure7.39×
04Center ParcsTravel & Leisure5.97×
05Mobile homeCars & Mobility4.72×
06CottageTravel & Leisure4.11×
07Holiday cottageTravel & Leisure3.95×
08BungalowHome & Garden3.92×
09Ernsting's familyShopping3.42×
10RV parkCars & Mobility3.39×
11BonprixShopping2.56×
12Roland KaiserMusic & Radio2.49×
13Let's Dance (German TV series)Movies & TV2.43×
14QVCMovies & TV2.41×
15BauhausShopping2.32×
16Gute Zeiten, schlechte ZeitenMovies & TV2.21×
17TchiboShopping2.19×
18Obi (store)Shopping2.00×
19Online shoppingShopping1.63×
20GardenHome & Garden1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Holiday Park, Germany audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Holiday Park, Germany audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.37×
DIY MentalityTHRILL1.24×
Need for SecurityCONSERVATISM1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Holiday Park, Germany audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.41×
Luxury OrientationPREMIUM0.59×
SustainabilityBALANCE0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Holiday Park, Germany have in Germany?

Holiday Park, Germany has an estimated audience of 715,445 people in Germany, concentrated in Rheinland-Pfalz and Baden-Württemberg.

02

What is the gender split and age of Holiday Park, Germany fans?

67.6% of Holiday Park, Germany fans are female, 32.4% are male, with an average age of 42.0 years.

03

Which brands do Holiday Park, Germany fans like most?

Holiday Park, Germany fans show strongest brand affinity for Sarah Engels (18.01×), Center Parcs (5.97×), and Bauhaus (2.32×) over the country average.

04

Where do Holiday Park, Germany fans live in Germany?

Holiday Park, Germany fans in Germany are most concentrated in Rheinland-Pfalz (reach ~200K), Baden-Württemberg (reach ~200K), and Hessen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Holiday Park, Germany fans also like?

Beyond Holiday Park, Germany itself, the audience over-indexes on Center Parcs (5.97×), Bauhaus (2.32×), Online shopping (1.63×), and Obi (store) (2×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Holiday Park, Germany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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