Holiday Park, Germany Audience in Germany
Holiday Park, Germany has an estimated audience of 715,445 people in Germany. 67.6% are female, 32.4% are male, average age 42.0. Top regions: Baden-Württemberg, Rheinland-Pfalz, Hessen. Top brand affinities: Sarah Engels, Center Parcs, Gala, Bauhaus, Online shopping.
The average Holiday Park, Germany fan in Germany is 42.0 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Rheinland-Pfalz, Hessen. Top brand affinities include Sarah Engels, Center Parcs, Gala, with strongest over-indexing on Sarah Engels (18.01× the country average). Demographically, the Holiday Park, Germany audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Theme park
Demographics of Holiday Park, Germany fans
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 42.0 |
| Estimated audience size | 715,445 |
Audience persona
The typical Holiday Park, Germany fan in Germany is more female, around 42.0 years old, with strong Family Orientation tendencies and a notable affinity for Sarah Engels.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 175,640 | 1.8× |
| Rheinland-Pfalz | 169,318 | 4.72× |
| Hessen | 107,735 | 1.98× |
| Nordrhein-Westfalen | 74,794 | 0.48× |
| Bayern | 71,454 | 0.62× |
| Niedersachsen | 43,627 | 0.63× |
| Saarland | 23,841 | 2.71× |
| Berlin | 12,596 | 0.39× |
| Schleswig-Holstein | 8,507 | 0.33× |
| Sachsen | 8,494 | 0.24× |
| Hamburg | 8,072 | 0.5× |
| Brandenburg | 5,699 | 0.26× |
| Thüringen | 5,276 | 0.29× |
| Sachsen-Anhalt | 4,545 | 0.25× |
| Bremen | 3,402 | 0.56× |
| Mecklenburg-Vorpommern | 3,370 | 0.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sarah Engels | 18.01× | Movies & TV |
| Center Parcs | 5.97× | Travel & Leisure |
| Gala | 2.39× | News |
| Bauhaus | 2.32× | Shopping |
| Online shopping | 1.63× | Shopping |
| Obi (store) | 2× | Shopping |
| Cottage | 4.11× | Travel & Leisure |
| Ernsting's family | 3.42× | Shopping |
| Holiday cottage | 3.95× | Travel & Leisure |
| RV park | 3.39× | Cars & Mobility |
| Bonprix | 2.56× | Shopping |
| Wetter.com | 1.96× | Home & Garden |
| Let's Dance (German TV series) | 2.43× | Movies & TV |
| Mobile home | 4.72× | Cars & Mobility |
| Landal Greenparks | 7.39× | Travel & Leisure |
| Garden | 1.57× | Home & Garden |
| Roland Kaiser | 2.49× | Music & Radio |
| QVC | 2.41× | Movies & TV |
| Tchibo | 2.19× | Shopping |
| Gute Zeiten, schlechte Zeiten | 2.21× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.27 |
| LGBTQ+ Identity | OPEN | 1.19 |
| Tradition | CONSERVATISM | 1.17 |
| Pet Ownership | JOY | 1.11 |
| Need for Security | CONSERVATISM | 1.11 |
| Healthy Lifestyle | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 44.2% |
| Australia | 11.1% |
| Netherlands | 10.2% |
See Holiday Park, Germany audiences in other countries
More Theme park audiences in Germany
- Disneyland (4,166,597)
- Walt Disney World (3,831,555)
- Serengeti Park (3,510,016)
- Rulantica (3,282,946)
- Hackescher Markt (3,030,000)
Frequently asked questions
How many fans does Holiday Park, Germany have in Germany?
Holiday Park, Germany has an estimated audience of 715,445 people in Germany, concentrated in Baden-Württemberg and Rheinland-Pfalz.
What is the gender split and age of Holiday Park, Germany fans?
67.6% of Holiday Park, Germany fans are female, 32.4% are male, with an average age of 42.0 years.
Which brands do Holiday Park, Germany fans like most?
Holiday Park, Germany fans show strongest brand affinity for Sarah Engels (18.01×), Center Parcs (5.97×), and Gala (2.39×) over the country average.
Where do Holiday Park, Germany fans live in Germany?
Holiday Park, Germany fans in Germany are most concentrated in Baden-Württemberg (reach 175,640), Rheinland-Pfalz (reach 169,318), and Hessen (reach 107,735). These three regions account for the largest share of the active audience.
What other brands do Holiday Park, Germany fans also like?
Beyond Holiday Park, Germany itself, the audience over-indexes on Center Parcs (5.97×), Gala (2.39×), Bauhaus (2.32×), and Online shopping (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Holiday Park, Germany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.