Rascasse Audience Intelligence

Serengeti Park Audience in Germany

A data profile of the people who buy, follow and care about Serengeti Park in Germany — modelled from more than twelve digital signal sources. Serengeti Park has an estimated audience of 3,369,666 people in Germany.

#4among Theme park in Germany#101among POI in Germany#148in Travel & Leisure

The average Serengeti Park fan in Germany is 41.0 years old, more female, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Petting zoo, Zoo, Safari, with strongest over-indexing on Petting zoo (32.56× the country average).

Demographically, the Serengeti Park audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Serengeti Park fan in Germany is more female, around 41.0 years old, with strong Community Orientation tendencies and a notable affinity for Petting zoo.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Serengeti Park profile in Germany.

Audience size
3.4M
in Germany
Gender
58.7%♀
41.3% male
Age
41.0
average years
Country rank
#1844
POI in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Serengeti Park fans

58.7% are female, 41.3% are male, average age 41.0.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Serengeti Park audience in Germany
MetricValue
Female58.7%
Male41.3%
Average age41.0
Estimated audience size3,369,666
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Serengeti Park audience in Germany
Age bracketShare%
16-1915%
20-2917%
30-3923%
40-4924%
50+21%
Fig. 04

Worldwide distribution

95.3%

of the worldwide Serengeti Park audience comes from Germany.

Worldwide audience distribution share by country for Serengeti Park
CountryShare
Germany95.3%
Netherlands0.8%
Switzerland0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Serengeti Park audience in Germany is strongest.

Fig. 05

Top regions by affinity

Serengeti Park fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~900K2.68×
02Bremen~60K2.07×
03Hamburg~100K1.78×
04Schleswig-Holstein~200K1.66×
05Sachsen-Anhalt~100K1.21×
06Mecklenburg-Vorpommern~70K1.07×
07Brandenburg~100K0.88×
08Thüringen~60K0.71×
09Hessen~200K0.62×
10Rheinland-Pfalz~100K0.56×
11Sachsen~100K0.56×
12Berlin~90K0.55×
13Nordrhein-Westfalen~400K0.53×
14Saarland~20K0.39×
15Bayern~200K0.38×
16Baden-Württemberg~200K0.37×
Fig. 06

Affinity by region

Affinity by region — Serengeti Park, Germany
0.37×1.00×2.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Serengeti Park audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Serengeti Park audience
#·InterestCategoryAffinity×
01Petting zooPets & Animals32.56×
02SafariTravel & Leisure9.14×
03ZooKids & Family5.68×
04Adventure parkKids & Family4.07×
05Scooby-DooMovies & TV3.61×
06WindsurfingSports2.83×
07Children's literatureLiterature2.30×
08Garden centreHome & Garden2.21×
09Child careKids & Family2.11×
10Pet sittingPets & Animals1.99×
11HugendubelShopping1.91×
12Aral AGCars & Mobility1.90×
13Ernsting's familyShopping1.87×
14NatureHome & Garden1.86×
15VacationsTravel & Leisure1.64×
16Müller (company)Food & Beverages1.62×
17TagesschauMovies & TV1.58×
18PostbankBusiness & Career1.57×
19TransfermarktSports1.52×
20TattoosFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Serengeti Park audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Serengeti Park audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.64×
Pet OwnershipJOY1.59×
Quality AwarenessPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Serengeti Park audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.85×
Luxury OrientationPREMIUM0.94×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Serengeti Park have in Germany?

Serengeti Park has an estimated audience of 3,369,666 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.

02

What is the gender split and age of Serengeti Park fans?

58.7% of Serengeti Park fans are female, 41.3% are male, with an average age of 41.0 years.

03

Which brands do Serengeti Park fans like most?

Serengeti Park fans show strongest brand affinity for Petting zoo (32.56×), Zoo (5.68×), and Safari (9.14×) over the country average.

04

Where do Serengeti Park fans live in Germany?

Serengeti Park fans in Germany are most concentrated in Niedersachsen (reach ~900K), Nordrhein-Westfalen (reach ~400K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Serengeti Park fans also like?

Beyond Serengeti Park itself, the audience over-indexes on Zoo (5.68×), Safari (9.14×), Nature (1.86×), and Tagesschau (1.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Theme park audiences in Germany

See Serengeti Park audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Serengeti Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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