Serengeti Park Audience in Germany
Serengeti Park has an estimated audience of 3,510,015 people in Germany. 56.8% are female, 43.2% are male, average age 40.9. Top regions: Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Rossmann, Goes, Saving, Progressive rock, Stradivarius.
The average Serengeti Park fan in Germany is 40.9 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Rossmann, Goes, Saving, with strongest over-indexing on Rossmann (1.6× the country average). Demographically, the Serengeti Park audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Pet Ownership, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Theme park
Demographics of Serengeti Park fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 40.9 |
| Estimated audience size | 3,510,015 |
Audience persona
The typical Serengeti Park fan in Germany is more female, around 40.9 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 907,796 | 2.66× |
| Nordrhein-Westfalen | 420,968 | 0.55× |
| Bayern | 217,643 | 0.39× |
| Schleswig-Holstein | 209,929 | 1.67× |
| Baden-Württemberg | 189,132 | 0.39× |
| Hessen | 168,939 | 0.63× |
| Hamburg | 144,584 | 1.82× |
| Sachsen-Anhalt | 107,075 | 1.18× |
| Rheinland-Pfalz | 100,976 | 0.57× |
| Sachsen | 96,534 | 0.56× |
| Brandenburg | 93,847 | 0.86× |
| Berlin | 89,395 | 0.57× |
| Mecklenburg-Vorpommern | 69,047 | 1.03× |
| Thüringen | 62,223 | 0.7× |
| Bremen | 61,707 | 2.06× |
| Saarland | 15,623 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.6× | Shopping |
| Goes | 1.51× | Travel & Leisure |
| Saving | 2.09× | Business & Career |
| Progressive rock | 1.86× | Music & Radio |
| Stradivarius | 1.69× | Shopping |
| Collectable | 1.56× | Kids & Family |
| Urban horticulture | 1.58× | Home & Garden |
| Nutritional yeast | 4.41× | Food & Beverages |
| Home Delivery | 1.51× | Food & Beverages |
| Buddy – The Buddy Holly Story | 2.51× | Music & Radio |
| Alaska | 1.74× | Travel & Leisure |
| Volvo V60 | 1.99× | Cars & Mobility |
| Free University of Berlin | 1.51× | Business & Career |
| Homesteading | 2.66× | Home & Garden |
| Cynthia Erivo | 1.71× | Movies & TV |
| Emperor Entertainment Group | 1.52× | Business & Career |
| Phil Campbell (musician) | 1.98× | Music & Radio |
| Chalkidiki | 1.54× | Travel & Leisure |
| Pro-Ject | 2.35× | Music & Radio |
| Esra Erol | 2× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.45 |
| Family Orientation | CONSERVATISM | 1.28 |
| Sustainability | BALANCE | 1.23 |
| Sports Activity | POWER | 1.23 |
| Indulgence | JOY | 1.19 |
| Community Orientation | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.0% |
| Switzerland | 0.7% |
| Austria | 0.6% |
See Serengeti Park audiences in other countries
More Theme park audiences in Germany
- Disneyland (4,166,597)
- Walt Disney World (3,831,555)
- Rulantica (3,282,946)
- Hackescher Markt (3,030,000)
- Disneyland Paris (1,800,989)
Frequently asked questions
How many fans does Serengeti Park have in Germany?
Serengeti Park has an estimated audience of 3,510,015 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Serengeti Park fans?
56.8% of Serengeti Park fans are female, 43.2% are male, with an average age of 40.9 years.
Which brands do Serengeti Park fans like most?
Serengeti Park fans show strongest brand affinity for Rossmann (1.6×), Goes (1.51×), and Saving (2.09×) over the country average.
Where do Serengeti Park fans live in Germany?
Serengeti Park fans in Germany are most concentrated in Niedersachsen (reach 907,796), Nordrhein-Westfalen (reach 420,968), and Bayern (reach 217,643). These three regions account for the largest share of the active audience.
What other brands do Serengeti Park fans also like?
Beyond Serengeti Park itself, the audience over-indexes on Goes (1.51×), Saving (2.09×), Progressive rock (1.86×), and Stradivarius (1.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Serengeti Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.