Safari Audience in Germany
Safari has an estimated audience of 1,549,238 people in Germany. 50.2% are female, 49.8% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Serengeti Park, Natural World, Edgars, Sports, Wildlife Safari.
The average Safari fan in Germany is 39.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Serengeti Park, Natural World, Edgars, with strongest over-indexing on Serengeti Park (9.14× the country average). Demographically, the Safari audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Safari fans
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 39.0 |
| Estimated audience size | 1,549,238 |
Audience persona
The typical Safari fan in Germany is balanced, around 39.0 years old, with strong Travelling tendencies and a notable affinity for Serengeti Park.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 389,866 | 1.15× |
| Bayern | 274,306 | 1.1× |
| Baden-Württemberg | 252,422 | 1.19× |
| Niedersachsen | 152,524 | 1.01× |
| Hessen | 144,991 | 1.23× |
| Rheinland-Pfalz | 84,525 | 1.09× |
| Berlin | 74,250 | 1.07× |
| Schleswig-Holstein | 62,686 | 1.13× |
| Sachsen | 54,984 | 0.72× |
| Hamburg | 45,287 | 1.29× |
| Brandenburg | 40,391 | 0.84× |
| Thüringen | 37,135 | 0.94× |
| Sachsen-Anhalt | 24,131 | 0.6× |
| Mecklenburg-Vorpommern | 21,648 | 0.73× |
| Saarland | 18,334 | 0.96× |
| Bremen | 12,364 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Serengeti Park | 9.14× | Travel & Leisure |
| Natural World | 3.23× | Fashion & Accessoires |
| Edgars | 43.3× | Shopping |
| Sports | 1.75× | Sports |
| Wildlife Safari | 16.63× | Travel & Leisure |
| Woolworths | 3.97× | Shopping |
| Arts and music | 1.61× | Arts & Culture |
| Airbnb | 2.37× | Travel & Leisure |
| Safari lodge | 17.62× | Travel & Leisure |
| Happy New Year (2014 film) | 4.24× | Movies & TV |
| Ryanair | 2.23× | Travel & Leisure |
| Adventure | 2.18× | Travel & Leisure |
| National park | 4.61× | Travel & Leisure |
| Travel Adventures | 2.34× | Travel & Leisure |
| Safari (web browser) | 6.46× | Technology & Electronics |
| Mr Price / MRP | 27.01× | |
| Geography | 2.68× | Business & Career |
| Landscape photography | 2.4× | Technology & Electronics |
| Holiday cottage | 3.15× | Travel & Leisure |
| Backpacking (travel) | 3.08× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.82 |
| Sustainability | BALANCE | 1.8 |
| Sports Activity | POWER | 1.57 |
| Design Affinity | PREMIUM | 1.5 |
| Early Adopter Mentality | POWER | 1.48 |
| Urban Lifestyle | OPEN | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| United Kingdom | 5.6% |
| South Africa | 5.2% |
See Safari audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Safari have in Germany?
Safari has an estimated audience of 1,549,238 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Safari fans?
50.2% of Safari fans are female, 49.8% are male, with an average age of 39.0 years.
Which brands do Safari fans like most?
Safari fans show strongest brand affinity for Serengeti Park (9.14×), Natural World (3.23×), and Edgars (43.3×) over the country average.
Where do Safari fans live in Germany?
Safari fans in Germany are most concentrated in Nordrhein-Westfalen (reach 389,866), Bayern (reach 274,306), and Baden-Württemberg (reach 252,422). These three regions account for the largest share of the active audience.
What other brands do Safari fans also like?
Beyond Safari itself, the audience over-indexes on Natural World (3.23×), Edgars (43.3×), Sports (1.75×), and Wildlife Safari (16.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Safari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.