Rascasse Audience Intelligence

Safari Audience in Germany

A data profile of the people who buy, follow and care about Safari in Germany — modelled from more than twelve digital signal sources. Safari has an estimated audience of 1,549,238 people in Germany.

#2357among Topic in Germany#346in Travel & Leisure

The average Safari fan in Germany is 39.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Serengeti Park, Edgars, Sports, with strongest over-indexing on Serengeti Park (9.14× the country average).

Demographically, the Safari audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Safari fan in Germany is balanced, around 39.0 years old, with strong Travelling tendencies and a notable affinity for Serengeti Park.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Safari profile in Germany.

Audience size
1.5M
in Germany
Gender
50.2%♀
49.8% male
Age
39.0
average years
Country rank
#4326
Topic in Germany
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Safari fans

50.2% are female, 49.8% are male, average age 39.0.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Safari audience in Germany
MetricValue
Female50.2%
Male49.8%
Average age39.0
Estimated audience size1,549,238
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Safari audience in Germany
Age bracketShare%
16-1920%
20-2919%
30-3920%
40-4923%
50+18%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Safari audience comes from Germany.

Worldwide audience distribution share by country for Safari
CountryShare
United States16.3%
United Kingdom5.6%
South Africa5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Safari audience in Germany is strongest.

Fig. 05

Top regions by affinity

Safari fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~50K1.32×
02Hessen~100K1.22×
03Baden-Württemberg~300K1.20×
04Nordrhein-Westfalen~400K1.14×
05Schleswig-Holstein~60K1.10×
06Bayern~300K1.08×
07Rheinland-Pfalz~80K1.07×
08Berlin~70K1.02×
09Niedersachsen~200K1.00×
10Saarland~20K1.00×
11Bremen~10K0.95×
12Thüringen~40K0.93×
13Brandenburg~40K0.84×
14Mecklenburg-Vorpommern~20K0.76×
15Sachsen~60K0.74×
16Sachsen-Anhalt~30K0.66×
Fig. 06

Affinity by region

Affinity by region — Safari, Germany
0.66×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Safari audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Safari audience
#·InterestCategoryAffinity×
01EdgarsShopping43.30×
02Mr Price / MRPBrand27.01×
03Safari lodgeTravel & Leisure17.62×
04Wildlife SafariTravel & Leisure16.63×
05Serengeti ParkTravel & Leisure9.14×
06Safari (web browser)Technology & Electronics6.46×
07National parkTravel & Leisure4.61×
08Happy New Year (2014 film)Movies & TV4.24×
09WoolworthsShopping3.97×
10Holiday cottageTravel & Leisure3.15×
11Backpacking (travel)Travel & Leisure3.08×
12RV parkCars & Mobility2.77×
13GeographyBusiness & Career2.68×
14Landscape photographyTechnology & Electronics2.40×
15AirbnbTravel & Leisure2.37×
16Travel AdventuresTravel & Leisure2.34×
17RyanairTravel & Leisure2.23×
18AdventureTravel & Leisure2.18×
19SportsSports1.75×
20Arts and musicArts & Culture1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Safari audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Safari audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.02×
Design AffinityPREMIUM1.86×
Healthy LifestyleBALANCE1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Safari audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.83×
DIY MentalityTHRILL0.90×
Need for SecurityCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Safari have in Germany?

Safari has an estimated audience of 1,549,238 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Safari fans?

50.2% of Safari fans are female, 49.8% are male, with an average age of 39.0 years.

03

Which brands do Safari fans like most?

Safari fans show strongest brand affinity for Serengeti Park (9.14×), Edgars (43.3×), and Sports (1.75×) over the country average.

04

Where do Safari fans live in Germany?

Safari fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Safari fans also like?

Beyond Safari itself, the audience over-indexes on Edgars (43.3×), Sports (1.75×), Woolworths (3.97×), and Wildlife Safari (16.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Safari audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Safari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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