National park Audience in Germany

Demographics of National park fans

Audience persona

The typical National park fan in Germany is more female, around 36.5 years old, with strong Travelling tendencies and a notable affinity for Outside (magazine).

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See National park audiences in other countries

• National park — United States
• National park — United Kingdom
• National park — France
• National park — Italy
• National park — Spain
• National park — Brazil
• National park — Japan
• National park — South Korea
• National park — India

More Travel type audiences in Germany

• Hotels (18,162,909)
• Camping (13,162,367)
• Beaches (9,943,894)
• Lakes (8,975,974)
• Air travel (7,210,768)

Frequently asked questions

How many fans does National park have in Germany?

National park has an estimated audience of 2,324,686 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of National park fans?

58.2% of National park fans are female, 41.8% are male, with an average age of 36.5 years.

Which brands do National park fans like most?

National park fans show strongest brand affinity for Outside (magazine) (14.15×), Natural World (3.67×), and Outdoor recreation (2.11×) over the country average.

Where do National park fans live in Germany?

National park fans in Germany are most concentrated in Nordrhein-Westfalen (reach 588,962), Bayern (reach 548,893), and Baden-Württemberg (reach 393,272). These three regions account for the largest share of the active audience.

What other brands do National park fans also like?

Beyond National park itself, the audience over-indexes on Natural World (3.67×), Outdoor recreation (2.11×), Labor Day (21.25×), and Backcountry skiing (5.79×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for National park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.