Rascasse Audience Intelligence

National park Audience in Germany

A data profile of the people who buy, follow and care about National park in Germany — modelled from more than twelve digital signal sources. National park has an estimated audience of 2,324,686 people in Germany.

#21among Travel type in Germany#81among Touchpoint in Germany#231in Travel & Leisure

The average National park fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Outside (magazine), Outdoor recreation, Labor Day, with strongest over-indexing on Outside (magazine) (14.15× the country average).

Demographically, the National park audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical National park fan in Germany is more female, around 36.5 years old, with strong Travelling tendencies and a notable affinity for Outside (magazine).

Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National park profile in Germany.

Audience size
2.3M
in Germany
Gender
58.2%♀
41.8% male
Age
36.5
average years
Country rank
#2868
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National park fans

58.2% are female, 41.8% are male, average age 36.5.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for National park audience in Germany
MetricValue
Female58.2%
Male41.8%
Average age36.5
Estimated audience size2,324,686
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the National park audience in Germany
Age bracketShare%
16-1929%
20-2918%
30-3918%
40-4920%
50+16%
Fig. 04

Worldwide distribution

3.5%

of the worldwide National park audience comes from Germany.

Worldwide audience distribution share by country for National park
CountryShare
United States42.5%
United Kingdom4.8%
Canada4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National park audience in Germany is strongest.

Fig. 05

Top regions by affinity

National park fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.84×
02Bayern~500K1.35×
03Hamburg~70K1.24×
04Hessen~200K1.16×
05Baden-Württemberg~400K1.14×
06Nordrhein-Westfalen~600K1.10×
07Bremen~20K1.07×
08Rheinland-Pfalz~100K0.97×
09Sachsen~100K0.96×
10Brandenburg~70K0.90×
11Niedersachsen~200K0.86×
12Schleswig-Holstein~70K0.78×
13Thüringen~50K0.77×
14Mecklenburg-Vorpommern~30K0.77×
15Saarland~20K0.76×
16Sachsen-Anhalt~40K0.69×
Fig. 06

Affinity by region

Affinity by region — National park, Germany
0.69×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National park audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National park audience
#·InterestCategoryAffinity×
01Labor DayPolitics & Society21.25×
02Outside (magazine)Home & Garden14.15×
03Backcountry skiingSports5.79×
04Ski mountaineeringSports5.49×
05Hiking bootFashion & Accessoires4.69×
06Happy New Year (2014 film)Movies & TV3.68×
07Backpacking (travel)Travel & Leisure3.63×
08ForestTravel & Leisure3.55×
09Wildlife photographyTechnology & Electronics3.01×
10Landscape photographyTechnology & Electronics2.90×
11Travel AdventuresTravel & Leisure2.76×
12Winter sportSports2.53×
13AdventureTravel & Leisure2.43×
14AirbnbTravel & Leisure2.40×
15Outdoor recreationSports2.11×
16RyanairTravel & Leisure2.07×
17Arts and musicArts & Culture1.74×
18SportsSports1.65×
19MoviesMovies & TV1.65×
20TagesschauMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National park audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National park audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.23×
Design AffinityPREMIUM1.90×
Risk AppetiteTHRILL1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National park audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.76×
Early Adopter MentalityPOWER0.87×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National park have in Germany?

National park has an estimated audience of 2,324,686 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of National park fans?

58.2% of National park fans are female, 41.8% are male, with an average age of 36.5 years.

03

Which brands do National park fans like most?

National park fans show strongest brand affinity for Outside (magazine) (14.15×), Outdoor recreation (2.11×), and Labor Day (21.25×) over the country average.

04

Where do National park fans live in Germany?

National park fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do National park fans also like?

Beyond National park itself, the audience over-indexes on Outdoor recreation (2.11×), Labor Day (21.25×), Backcountry skiing (5.79×), and Arts and music (1.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in Germany

See National park audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for National park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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